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I’m Ariane Andrew, a short-form content strategist and UGC creator based in Phoenix. I develop social-first concepts, hooks, scripts, and creative briefs built to drive engagement and conversions across TikTok, Instagram Reels, and YouTube Shorts. My background spans content strategy, channel growth, creator management, on-camera talent, and community-focused storytelling. I combine creative instinct with performance insights to help brands create content that feels native to each platform, consistent with their voice, and designed to connect with real audiences.…I’m Ariane Andrew, a short-form content strategist and UGC creator based in Phoenix. I develop social-first concepts, hooks, scripts, and creative briefs built to drive engagement and conversions across TikTok, Instagram Reels, and YouTube Shorts. My background spans content strategy, channel growth, creator management, on-camera talent, and community-focused storytelling. I combine creative instinct with performance insights to help brands create content that feels native to each platform, consistent with their voice, and designed to connect with real audiences.

Ariane Andrew

Content Creator, Content Strategist, Brand Strategist, +5

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I’m Ariane Andrew, a short-form content strategist and UGC creator based in Phoenix. I develop social-first concepts, hooks, scripts, and creative briefs built to drive engagement and conversions across TikTok, Instagram Reels, and YouTube Shorts. My background spans content strategy, channel growth, creator management, on-camera talent, and community-focused storytelling. I combine creative instinct with performance insights to help brands create content that feels native to each platform, consistent with their voice, and designed to connect with real audiences.…I’m Ariane Andrew, a short-form content strategist and UGC creator based in Phoenix. I develop social-first concepts, hooks, scripts, and creative briefs built to drive engagement and conversions across TikTok, Instagram Reels, and YouTube Shorts. My background spans content strategy, channel growth, creator management, on-camera talent, and community-focused storytelling. I combine creative instinct with performance insights to help brands create content that feels native to each platform, consistent with their voice, and designed to connect with real audiences.

Available to hire

I’m Ariane Andrew, a short-form content strategist and UGC creator based in Phoenix. I develop social-first concepts, hooks, scripts, and creative briefs built to drive engagement and conversions across TikTok, Instagram Reels, and YouTube Shorts.

My background spans content strategy, channel growth, creator management, on-camera talent, and community-focused storytelling. I combine creative instinct with performance insights to help brands create content that feels native to each platform, consistent with their voice, and designed to connect with real audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand Strategist, YouTube & Content Strategy at Wellnite

March 1, 2025 - February 1, 2026

Grew a YouTube channel from 3 to 1,500+ subscribers in under one year through a data-driven content strategy and platform-specific optimization. Built content calendars and platform-specific tactics aligned to audience behavior and performance data. Managed interns and content approval workflows to maintain consistent publishing cadence. Analyzed performance data to optimize video formats, scheduling, and engagement tactics, and supported podcast promotion and cross-platform content rollout.

Founder & CEO at Poundtown Wrestling

January 1, 2024 - Present

Built brand identity, social strategy, content voice, and audience growth from the ground up across TikTok, Instagram, and X. Directed talent storytelling, promotional campaigns, brand partnerships, and social content strategy. Managed talent, creative teams, and cross-functional production workflows. Used audience response and cultural moments to shape content strategy and community engagement.

TikTok Live Host & Creator Strategist at ATRX Agency

January 1, 2021 - January 1, 2023

Created socially native live content in a fast-paced, real-time environment. Used real-time audience behavior and engagement signals to improve session retention and conversion. Collaborated with brand teams to align creator delivery with campaign objectives and messaging.

UGC Creator & Brand Strategist at Aria NeAndrew Inc.

January 1, 2018 - Present

Developed platform-native short-form concepts, hooks, scripts, and creative briefs for TikTok, Instagram Reels, and YouTube Shorts. Collaborated with brands from campaign concept through messaging, creative direction, filming, and final delivery. Produced authentic UGC to drive engagement, awareness, and conversions across consumer lifestyle and wellness categories. Evaluated audience response and performance metrics to iterate on content formats, scheduling, and creative approach. Coordinated with brand partners on timelines, content approvals, and creative alignment from brief to publish.

Digital Marketing Strategist at Sippin' The Tead

January 1, 2017 - January 1, 2022

Developed platform strategy, content calendars, and audience growth tactics across social channels. Analyzed performance data to optimize content scheduling, format, and engagement tactics.

Global Brand Ambassador & On-Camera Talent at WWE

January 1, 2011 - January 1, 2016

Represented WWE globally across digital platforms, demonstrating cross-platform storytelling, real-time content creation, and audience engagement at scale. Featured as a cast member on Total Divas (E! Network) with on-camera brand storytelling in a high-visibility entertainment format.