I am a creative and multidisciplinary professional with over 10 years of experience in content creation, social media strategy, visual design, and videography across education, social services, and the creative industries. I have a proven ability to develop and execute social media campaigns, design compelling visuals, and produce engaging videos tailored to target audiences. I am highly skilled in Adobe Creative Suite, including Photoshop and Lightroom, and I have hands-on experience managing content production from planning to publishing across platforms such as Instagram, Facebook, and TikTok. I am passionate about brand storytelling, visual identity alignment, and audience engagement through static and moving content. As the founder of the visual brand Kayomamoto, I provide photography and videography services to a wide range of clients and manage content strategies for educational institutions. I bring a unique blend of creativity, structure, and a human-centered approach to help brands communicate effectively in the digital space.

Arie Pratama Putra

I am a creative and multidisciplinary professional with over 10 years of experience in content creation, social media strategy, visual design, and videography across education, social services, and the creative industries. I have a proven ability to develop and execute social media campaigns, design compelling visuals, and produce engaging videos tailored to target audiences. I am highly skilled in Adobe Creative Suite, including Photoshop and Lightroom, and I have hands-on experience managing content production from planning to publishing across platforms such as Instagram, Facebook, and TikTok. I am passionate about brand storytelling, visual identity alignment, and audience engagement through static and moving content. As the founder of the visual brand Kayomamoto, I provide photography and videography services to a wide range of clients and manage content strategies for educational institutions. I bring a unique blend of creativity, structure, and a human-centered approach to help brands communicate effectively in the digital space.

Available to hire

I am a creative and multidisciplinary professional with over 10 years of experience in content creation, social media strategy, visual design, and videography across education, social services, and the creative industries. I have a proven ability to develop and execute social media campaigns, design compelling visuals, and produce engaging videos tailored to target audiences. I am highly skilled in Adobe Creative Suite, including Photoshop and Lightroom, and I have hands-on experience managing content production from planning to publishing across platforms such as Instagram, Facebook, and TikTok. I am passionate about brand storytelling, visual identity alignment, and audience engagement through static and moving content.

As the founder of the visual brand Kayomamoto, I provide photography and videography services to a wide range of clients and manage content strategies for educational institutions. I bring a unique blend of creativity, structure, and a human-centered approach to help brands communicate effectively in the digital space.

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Language

Indonesian
Fluent
English
Intermediate

Work Experience

Fotografer & Videografer Utama / Content Creator Freelance at Kayomamoto
June 1, 2011 - Present
Manage and operate a personal photography and videography studio, serving clients with diverse visual needs. Responsible for the entire photography production cycle including concept planning, studio or outdoor set creation, shooting, and photobook production. Perform video shooting, including shot list and storyboard planning, as well as professional video editing. Master post-production processes such as image editing and photo retouching to optimize results using Adobe Photoshop and Lightroom. Develop and print photos to meet project demands and quality standards. Successfully fulfill client visual needs across various segments such as events, personal portraits, products, and digital content, building a positive reputation through quality work.
Manajer Media Sosial & Konten (Freelance/Part-time) at Yayasan Pendidikan Islam Cendana Batam
June 30, 2025 - July 23, 2025
Develop and implement comprehensive social media content strategies to increase visibility and interaction. Successfully increase audience engagement on the foundation's social media platforms such as Instagram and Facebook through relevant and engaging content. Contribute to growth in new student enrollment via digital marketing campaigns and effective content promotion on social media. Create, edit, and curate visual content (photo & video) and texts for various social media posts according to the foundation's identity and values.
Asisten Konselor at LOKA REHABILITASI BADAN NASIONAL NARKOTIKA (BNN) BATAM
April 30, 2023 - July 23, 2025
Prepare screening activities; assist orientation for rehabilitation services; verify completeness of administrative requirements; prepare assessment activities; assist in preparing care plans; prepare for individual, family, or peer group counseling; provide assistance under supervision of addiction counselors in mental spiritual, arts, sports, vocational, recreation, and education activities. Provide support for case conferences from client assessments and related client support. Assist crisis management, provide educational assistance to clients, families, peer groups, and communities; prepare referrals and conduct consultations.
System Administrator at SMK Plus Kemilau Bangsa
June 30, 2016 - July 23, 2025
Develop work program framework; oversee administrative tasks in the school; maintain adequate resources for teachers; manage employee and student master books; collect school statistical data; prepare RAKS budget and activity plans; coordinate 7K Program Work; administer employment records for teachers and students; compile school equipment administration data; prepare and present school statistical reports; manage periodic administration; carry out public relations between the school and external parties; socialize headmaster policies.
Event and Design Staff at Batam Pos Entrepreneur School
May 31, 2013 - July 23, 2025
Assist in preparation of marketing plans, publications, visual communication materials, and event content; ensure measurable marketing objectives are met and prepare periodic reports; collaborate with internal and external parties in promotion and marketing; work with vendors and designers to produce marketing materials in accordance with company standards; provide communication solutions for various events and promotions; prepare event and exhibition equipment, supervise preparations, and prepare event reports; responsible for promotional materials including brochures, leaflets, and billboards for special events to increase sales.
Fotografer & Videografer Utama / Content Creator Freelance at Kayomamoto
June 1, 2011 - Present
Managing and operating a personal photography and videography studio serving clients with various visual needs. Responsible for the full cycle of photography production including planning concepts, setting up studio or outdoor locations, shooting, and photobook production. Executing video shooting including shot list and storyboard planning and professional video editing. Skilled in post-production of photography, image editing, and retouching using Adobe Photoshop and Lightroom. Developing and printing photos according to project needs and high-quality standards. Successfully fulfilling visual needs of clients from various segments, building a positive reputation through quality work.
Manajer Media Sosial & Konten (Freelance/Part-time) at Yayasan Pendidikan Islam Cendana Batam
June 30, 2025 - July 23, 2025
Developed and implemented comprehensive social media content strategies to boost visibility and interaction. Successfully increased audience engagement on the foundation's social media platforms through relevant and attractive content. Contributed to the growth of new student enrollment through effective digital marketing campaigns and content promotion on social media. Created, edited, and curated visual (photo & video) and text content for posts consistent with the foundation's identity and values.
Asisten Konselor at Loka Rehabilitasi Badan Nasional Narkotika (BNN) Batam
April 30, 2023 - July 23, 2025
Prepared screening activities, assisted orientation to rehabilitation services, checked administrative requirements, prepared assessment activities, and helped in preparing care plans. Prepared for individual, family, or peer group counseling. Assisted under addiction counselor supervision in mental spiritual, art, sports, vocational activities and education. Provided case conference assistance based on client assessment results and related client aid. Assisted crisis management, educational support for clients, families, peer groups, and communities, prepared referrals, and conducted consultations.
System Administrator at SMK Plus Kemilau Bangsa
June 30, 2016 - July 23, 2025
Created work program framework and was responsible for supervising administrative tasks at school. Maintained resources appropriate for teachers, managed employee and student records, collected school statistical data, prepared budget plans and school activities, coordinated Program Kerja 7K. Managed employment administration for teachers and students, arranged administrative data for school supplies, prepared and presented statistical school reports periodically. Managed administration and public relations within and outside the school and socialized principal policies.
Event and Design Staff at Batam Pos Entrepreneur School
May 31, 2013 - July 23, 2025
Assisted in preparation of marketing plans, publications, visual communication materials, and event content. Ensured achievement of measurable marketing objectives and prepared periodic reports. Collaborated with internal and external parties in promotion and marketing. Worked with vendors and designers to produce marketing materials following company rules. Provided communication solutions for various events and promotions. Prepared event and exhibition equipment, supervised preparations, and created event reports. Responsible for promotional materials and special events to increase sales.
Principal Photographer and Videographer / Freelance Content Creator at Kayomamoto
June 1, 2011 - Present
Manage and operate a private photography and videography studio, overseeing the entire production cycle from concept planning and location/setup to shooting and photobook production. Conduct video shoots with shot lists and storyboards, and edit videos using professional software. Master the post-production workflow including image editing and retouching with Adobe Photoshop and Lightroom. Develop visuals and publish content to platforms such as Instagram, Facebook, and TikTok. Build and maintain client relationships across events, portraits, products, and digital content, delivering high-quality results that meet client objectives.
Social Media and Content Manager (Freelance/Part-Time) at Hayasan Pendidikan Islam Sendana Batam
June 1, 2023 - June 1, 2025
Develop and implement a comprehensive social media content strategy to increase visibility and engagement. Create, edit, and curate visual (photo and video) and textual content aligned with the foundation’s identity. Contribute to growing the number of new students through digital marketing campaigns and content promotion on social media platforms such as Instagram and Facebook.
Assistant Counselors at LOKA REHABILITASI BAYAN NASIONAL NARKOTIKA (BNN) – BATAM
December 1, 2020 - April 1, 2023
Prepare for screening activities; assist orientation to rehabilitation services; ensure completeness of administrative requirements; prepare assessment activities; assist in treatment plan development; support individual, family, and peer group counseling; assist in case conferences; crisis management; provide educational assistance to clients, families, and communities; prepare referrals and conduct consultations.
System Administrator at MK Plus Kemilau Bangsa
January 1, 2015 - June 1, 2016
Create work program framework; oversee administrative tasks; maintain resources for teachers; manage master records for employees and students; collect school statistical data; prepare budget plans; coordinate school activities and program work; organize administrative management; public relations activities and policy socialization.
Event and Design Staff at Batam Pos
April 1, 2013 - May 1, 2013
Assist with marketing plans, publications, visual communication materials, and event content. Collaborate with internal and external partners on promotions and marketing; coordinate with vendors and designers to produce marketing materials; provide event equipment and create event reports; develop promotional materials to increase sales.

Education

Bachelor's Degree at IAIN Imam Bonjol Padang
January 1, 2006 - December 31, 2014
School at Madrasah Sumatera Thawalib Parabek, Bukittinggi
January 1, 2000 - December 31, 2006
Bachelor's Degree at IAIN Imam Bonjol Padang
January 1, 2006 - December 31, 2014
School at Madrasah Sumatera Thawalib Parabek, Bukittinggi
January 1, 2000 - December 31, 2006
Bachelor of Psychology (Islamic) at IAIN Imam Bonjol Padang
January 1, 2006 - January 1, 2014

Qualifications

Cognitive behavioural therapy (CBT) dan Motivational Interviewing (MI) - BNN (Badan Narkotika Nasional) - (Batam)
January 1, 2022 - December 31, 2022
Technical Advice for Addiction Professionals on Admissions, Screening, Assessment, Treatment Plan, and Documentation (UTC 5) - Loka Rehabilitasi BNN (Badan Narkotika Nasional) - (Batam)
January 1, 2022 - December 31, 2022
Cognitive behavioural therapy (CBT) dan Motivational Interviewing (MI) - BNN (Badan Narkotika Nasional)
January 1, 2022 - December 31, 2022
Technical Advice for Addiction Professionals on Admissions, Screening, Assessment, Treatment Plan, and Documentation (UTC 5) - Loka Rehabilitasi BNN (Badan Narkotika Nasional)
January 1, 2022 - December 31, 2022
Cognitive behavioural therapy (CBT) and Motivational Interviewing (MI)
January 1, 2022 - April 23, 2026
Technical Advice for Addiction Professionals on Admissions, Screening, Assessment, Treatment Plan, and Documentation
January 1, 2022 - April 23, 2026
IT Workshop for Teacher at University Putera Batam
January 1, 2015 - April 23, 2026
Talkshow “Mengenal Wahib, Menebar Toleransi”
January 1, 2010 - April 23, 2026

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Healthcare, Professional Services, Government, Other
    paper Social Media and Content Manager

    YAYASAN PENDIDIKAN ISLAM CENDANA BATAM https://www.twine.net/signin • Instagram profile

    Develop and implement a comprehensive social media content strategy to increase visibility and engagement.
    Successfully increased audience engagement on the foundation’s social media platforms (specify which platforms, e.g.,
    Instagram and Facebook) by creating relevant and engaging content.
    Contribute to growing the number of new students in the school through effective digital marketing campaigns and content
    promotion on social media.
    Create, edit, and curate visual (photo and video) and text content for various social media posts in line with the foundation’s
    identity and values.