Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I'm Ariel Finks, a creative and data-driven social media marketer and content creator with over three years of experience building multi-platform content strategies and orchestrating engaging campaigns. I thrive on turning complex ideas into accessible, platform-native narratives that resonate with audiences and drive growth. I excel at collaborating across teams, balancing brand voice with audience needs, and using analytics to optimize performance. I love turning ideas into compelling short-form videos and social-first content that sparks community engagement, supports sponsorships, and translates brand goals into measurable results.…Hi there! I'm Ariel Finks, a creative and data-driven social media marketer and content creator with over three years of experience building multi-platform content strategies and orchestrating engaging campaigns. I thrive on turning complex ideas into accessible, platform-native narratives that resonate with audiences and drive growth. I excel at collaborating across teams, balancing brand voice with audience needs, and using analytics to optimize performance. I love turning ideas into compelling short-form videos and social-first content that sparks community engagement, supports sponsorships, and translates brand goals into measurable results.

Ariel Finks

Content Creator, Social Media Manager, Content Strategist, +2





Hi there! I'm Ariel Finks, a creative and data-driven social media marketer and content creator with over three years of experience building multi-platform content strategies and orchestrating engaging campaigns. I thrive on turning complex ideas into accessible, platform-native narratives that resonate with audiences and drive growth. I excel at collaborating across teams, balancing brand voice with audience needs, and using analytics to optimize performance. I love turning ideas into compelling short-form videos and social-first content that sparks community engagement, supports sponsorships, and translates brand goals into measurable results.…Hi there! I'm Ariel Finks, a creative and data-driven social media marketer and content creator with over three years of experience building multi-platform content strategies and orchestrating engaging campaigns. I thrive on turning complex ideas into accessible, platform-native narratives that resonate with audiences and drive growth. I excel at collaborating across teams, balancing brand voice with audience needs, and using analytics to optimize performance. I love turning ideas into compelling short-form videos and social-first content that sparks community engagement, supports sponsorships, and translates brand goals into measurable results.

Available to hire

Hi there! I’m Ariel Finks, a creative and data-driven social media marketer and content creator with over three years of experience building multi-platform content strategies and orchestrating engaging campaigns. I thrive on turning complex ideas into accessible, platform-native narratives that resonate with audiences and drive growth.

I excel at collaborating across teams, balancing brand voice with audience needs, and using analytics to optimize performance. I love turning ideas into compelling short-form videos and social-first content that sparks community engagement, supports sponsorships, and translates brand goals into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketing Manager and Content Creator at Sociallyin

October 1, 2023 - February 1, 2025

Led development and execution of multi-platform social media campaigns for clients, crafting content strategies across Instagram, Facebook, LinkedIn, and TikTok. Produced engaging short-form videos, reels, and static content that aligned with brand voice and campaign objectives. Translated complex product or program information into accessible, platform-native narratives and tested creative approaches to optimize engagement and reach. Analyzed performance data (KPIs) to inform strategy, adjust creative direction, and drive audience growth. Collaborated with cross-functional teams and external agency partners to ensure brand consistency and timely delivery. Spearheaded community outreach, events, and sponsorship initiatives across three locations to boost enrollment and brand awareness. Managed content calendars, budgets, and reporting, providing leadership with actionable insights.

Social Media Manager (Freelance) at AF Media

March 1, 2022 - Present

Developed and executed social media strategies for clients through freelance engagements, focusing on brand storytelling, audience growth, and measurable results. Created platform-specific content (video, graphics, copy) and managed posting schedules across Instagram, Facebook, LinkedIn, and other channels. Monitored performance using platform analytics and GA4, iterating campaigns to improve engagement, reach, and conversions. Partnered with clients and internal teams to refine messaging, maintain brand voice, and align campaigns with business objectives. Implemented social commerce tactics and experimented with emerging tools like TikTok Shop to drive product discovery and sales. Built and maintained strong client relationships and delivered high-quality work within tight deadlines.

Marketing and Community Outreach Coordinator (Part-Time) at Tutu Schools of North Atlanta

February 1, 2025 - February 1, 2026

Coordinated marketing and community outreach efforts to support enrollment and program awareness across three locations. Planned and executed seasonal campaigns, promotions, and events, including open houses and partner activities. Collaborated with leadership to translate brand strategy into on-the-ground outreach, content, and activations. Monitored event outcomes and campaign performance, providing regular reporting to leadership. Served as a liaison between the school and families, sponsors, and community partners to build trust and engagement.

Marketing Specialist (Social Media & Digital Content Intern / Freelance) at Pronghorn

June 1, 2025 - September 1, 2025

Supported integrated marketing and content initiatives for a fast-growing brand, developing social-first content and digital assets for campaigns. Assisted with editorial calendars, creative direction, and platform optimization to improve engagement and retention. Collaborated with cross-functional teams to translate brand strategy into concrete social media content and events. Conducted audience and competitive research to inform messaging and positioning, and tracked performance with analytics tools to identify opportunities for growth.