Ariel Finks

Supported integrated marketing and content initiatives for a fast-growing brand, developing social-first content and digital assets for campaigns. Assisted with editorial calendars, creative direction, and platform optimization to improve engagement and retention. Collaborated with cross-functional teams to translate brand strategy into concrete social media content and events. Conducted audience and competitive research to inform messaging and positioning, and tracked performance with analytics tools to identify opportunities for growth.

Coordinated marketing and community outreach efforts to support enrollment and program awareness across three locations. Planned and executed seasonal campaigns, promotions, and events, including open houses and partner activities. Collaborated with leadership to translate brand strategy into on-the-ground outreach, content, and activations. Monitored event outcomes and campaign performance, providing regular reporting to leadership. Served as a liaison between the school and families, sponsors, and community partners to build trust and engagement.

Led development and execution of multi-platform social media campaigns for clients, crafting content strategies across Instagram, Facebook, LinkedIn, and TikTok. Produced engaging short-form videos, reels, and static content that aligned with brand voice and campaign objectives. Translated complex product or program information into accessible, platform-native narratives and tested creative approaches to optimize engagement and reach. Analyzed performance data (KPIs) to inform strategy, adjust creative direction, and drive audience growth. Collaborated with cross-functional teams and external agency partners to ensure brand consistency and timely delivery. Spearheaded community outreach, events, and sponsorship initiatives across three locations to boost enrollment and brand awareness. Managed content calendars, budgets, and reporting, providing leadership with actionable insights.