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I'm Ariel Paz, a senior motion designer blending bold visuals with clear storytelling to elevate brands across platforms. I thrive on leading creative teams, shaping production workflows, and delivering campaigns that resonate with global audiences. Over the years, I’ve balanced strategic thinking with hands-on execution to create product-aligned visuals that drive impact. My work spans branded content, UGC production, and in-app storytelling, always aimed at blending design, storytelling, and product goals. I enjoy collaborating closely with marketing, product, and research teams to turn ideas into compelling visual experiences that support brand strategy and campaign objectives.…I'm Ariel Paz, a senior motion designer blending bold visuals with clear storytelling to elevate brands across platforms. I thrive on leading creative teams, shaping production workflows, and delivering campaigns that resonate with global audiences. Over the years, I’ve balanced strategic thinking with hands-on execution to create product-aligned visuals that drive impact. My work spans branded content, UGC production, and in-app storytelling, always aimed at blending design, storytelling, and product goals. I enjoy collaborating closely with marketing, product, and research teams to turn ideas into compelling visual experiences that support brand strategy and campaign objectives.

Ariel Paz

Motion Graphic Designer, Video Editor, Designer, +2

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I'm Ariel Paz, a senior motion designer blending bold visuals with clear storytelling to elevate brands across platforms. I thrive on leading creative teams, shaping production workflows, and delivering campaigns that resonate with global audiences. Over the years, I’ve balanced strategic thinking with hands-on execution to create product-aligned visuals that drive impact. My work spans branded content, UGC production, and in-app storytelling, always aimed at blending design, storytelling, and product goals. I enjoy collaborating closely with marketing, product, and research teams to turn ideas into compelling visual experiences that support brand strategy and campaign objectives.…I'm Ariel Paz, a senior motion designer blending bold visuals with clear storytelling to elevate brands across platforms. I thrive on leading creative teams, shaping production workflows, and delivering campaigns that resonate with global audiences. Over the years, I’ve balanced strategic thinking with hands-on execution to create product-aligned visuals that drive impact. My work spans branded content, UGC production, and in-app storytelling, always aimed at blending design, storytelling, and product goals. I enjoy collaborating closely with marketing, product, and research teams to turn ideas into compelling visual experiences that support brand strategy and campaign objectives.

Available to hire

I’m Ariel Paz, a senior motion designer blending bold visuals with clear storytelling to elevate brands across platforms. I thrive on leading creative teams, shaping production workflows, and delivering campaigns that resonate with global audiences. Over the years, I’ve balanced strategic thinking with hands-on execution to create product-aligned visuals that drive impact.

My work spans branded content, UGC production, and in-app storytelling, always aimed at blending design, storytelling, and product goals. I enjoy collaborating closely with marketing, product, and research teams to turn ideas into compelling visual experiences that support brand strategy and campaign objectives.

Skills

3D Design

Experience Level

3D Design

Expert

Language

English

Fluent

Hebrew (modern)

Fluent

German

Beginner

Work Experience

Senior Marketing Designer, Video Lead at AI21Labs

January 1, 2022 - Present

Produced and edited a wide range of motion graphics and video campaigns across platforms. Balanced branded content and UGC production, ensuring creative aligned with campaign objectives. Led video production workflows for B2B clients and mobile ads, improving delivery efficiency. Collaborated closely with marketing and product teams to ensure messaging supported brand strategy.

Head of Product Creative at Lightricks

January 1, 2022 - September 29, 2025

Directed a team of 13 multidisciplinary designers (motion, graphic, 3D) supporting multiple products. Oversaw the creation of UX/UI animations, in-app content, and animated storytelling videos. Partnered with PMs, researchers, and engineers to deliver features with seamless creative integration. Guided strategy for creative research and feature launches, combining design with product goals.

Design Team Lead at Lightricks

January 1, 2021 - September 29, 2025

Managed a team of 6 motion and graphic designers, producing tutorials, feature content, and UI animations. Designed effects, filters, stickers, overlays, and 3D assets used by millions of users across flagship apps. Partnered with research to prototype and test new motion features before rollout. Drove innovation by introducing new creative categories that boosted downloads and subscriptions.