Senior motion designer and video creator with 8+ years producing high-impact motion graphics, video, and brand campaigns for fast-moving tech companies. I own projects end to end—from concept and shoot through editing, motion, and AI-assisted post-production—moving quickly from idea to published asset. I’m comfortable balancing branded content and UGC production while keeping visuals tightly aligned to campaign and growth objectives. I also lead creative teams, build scalable workflows, and partner with marketing and product to ensure messaging and design serve both brand and business strategy.…

Ariel Paz

Senior motion designer and video creator with 8+ years producing high-impact motion graphics, video, and brand campaigns for fast-moving tech companies. I own projects end to end—from concept and shoot through editing, motion, and AI-assisted post-production—moving quickly from idea to published asset. I’m comfortable balancing branded content and UGC production while keeping visuals tightly aligned to campaign and growth objectives. I also lead creative teams, build scalable workflows, and partner with marketing and product to ensure messaging and design serve both brand and business strategy.…

Available to hire

Senior motion designer and video creator with 8+ years producing high-impact motion graphics, video, and brand campaigns for fast-moving tech companies. I own projects end to end—from concept and shoot through editing, motion, and AI-assisted post-production—moving quickly from idea to published asset.

I’m comfortable balancing branded content and UGC production while keeping visuals tightly aligned to campaign and growth objectives. I also lead creative teams, build scalable workflows, and partner with marketing and product to ensure messaging and design serve both brand and business strategy.

See more

Language

English
Fluent
Hebrew (modern)
Fluent
German
Beginner

Work Experience

Head of Product Creative at Lightricks
January 1, 2022 - September 29, 2025
Directed a team of 13 multidisciplinary designers (motion, graphic, 3D) supporting multiple products. Oversaw the creation of UX/UI animations, in-app content, and animated storytelling videos. Partnered with PMs, researchers, and engineers to deliver features with seamless creative integration. Guided strategy for creative research and feature launches, combining design with product goals.
Senior Marketing Designer, Video Lead at AI21Labs
January 1, 2022 - Present
Produced and edited a wide range of motion graphics and video campaigns across platforms. Balanced branded content and UGC production, ensuring creative aligned with campaign objectives. Led video production workflows for B2B clients and mobile ads, improving delivery efficiency. Collaborated closely with marketing and product teams to ensure messaging supported brand strategy.
Head of Product Creative at Lightricks
January 1, 2021 - January 1, 2022
Directed a team of 13 multidisciplinary designers (motion, graphic, and 3D) across multiple products. Owned UX/UI animations, in-app content, and animated storytelling videos. Partnered with PMs, researchers, and engineers to ship features with tightly integrated creative, and set creative strategy for research and feature launches tied to product goals.
Design Team Lead at Lightricks
January 1, 2021 - September 29, 2025
Managed a team of 6 motion and graphic designers, producing tutorials, feature content, and UI animations. Designed effects, filters, stickers, overlays, and 3D assets used by millions of users across flagship apps. Partnered with research to prototype and test new motion features before rollout. Drove innovation by introducing new creative categories that boosted downloads and subscriptions.
Design Team Lead at Lightricks
January 1, 2017 - January 1, 2021
Managed a design team of 6 motion and graphic designers producing tutorials, feature content, and UI animations. Designed effects, filters, stickers, overlays, and 3D assets used by millions of users across flagship apps. Prototyped and tested new motion features ahead of rollout, and introduced creative categories that measurably boosted downloads and subscriptions.

Education

B.Des., Visual Communication at Bezalel Academy of Arts & Design
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    Jamba LLM Product Video
    Release video for AI21's Jamba, one of the first LLMs to combine SSM and Transformer architectures. Storyboarded with designer Adva Cohen — she built the visual world, I brought it to motion.…
    Sweet AI Ad
    Youtube ad for a product named Sweet - a platform for freelancer financial management. Created in AI and After Effects.…
    ADAM - Notch Product Video
    Product video for an Notch - AI agent platform automating enterprise workflows in regulated industries, built for compliance and scale.…
    Maestro Product Video
    Product video for AI21's Maestro, a language model built for enterprise. Motion built on visual direction by designer Noam Rosenbaum.…