Release video for AI21's Jamba, one of the first LLMs to combine SSM and Transformer architectures. Storyboarded with designer Adva Cohen — she built the visual world, I brought it to motion.
- Designer
- Motion Graphic Designer
- Video Editor
Ariel Paz
- St. Gallen, Switzerland
- 4 projects
Senior motion designer and video creator with 8+ years producing high-impact motion graphics, video, and brand campaigns for fast-moving tech companies.
About
Senior motion designer and video creator with 8+ years producing high-impact motion graphics, video, and brand campaigns for fast-moving tech companies. I own projects end to end—from concept and shoot through editing, motion, and AI-assisted post-production—moving quickly from idea to published asset.
I’m comfortable balancing branded content and UGC production while keeping visuals tightly aligned to campaign and growth objectives. I also lead creative teams, build scalable workflows, and partner with marketing and product to ensure messaging and design serve both brand and business strategy.
- Joined September 2025
Skills· 13
Languages
- EnglishFluent
- Hebrew (modern)Fluent
- GermanBeginner
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
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Projects · 4
Youtube ad for a product named Sweet - a platform for freelancer financial management. Created in AI and After Effects.
- Designer
- Motion Graphic Designer
- Video Editor
Product video for an Notch - AI agent platform automating enterprise workflows in regulated industries, built for compliance and scale.
- Designer
- Motion Graphic Designer
- Video Editor
Product video for AI21's Maestro, a language model built for enterprise. Motion built on visual direction by designer Noam Rosenbaum.
- Animator
- Video Editor
Work experience· 5 roles
Head of Product Creative · LightricksJan 2022 – Sep 2025 · 3 yrs 9 mos
Directed a team of 13 multidisciplinary designers (motion, graphic, 3D) supporting multiple products. Oversaw the creation of UX/UI animations, in-app content, and animated storytelling videos. Partnered with PMs, researchers, and engineers to deliver features with seamless creative integration. Guided strategy for creative research and feature launches, combining design with product goals.
Senior Marketing Designer, Video Lead · AI21LabsJan 2022 – Present · 4 yrs 11 mos
Produced and edited a wide range of motion graphics and video campaigns across platforms. Balanced branded content and UGC production, ensuring creative aligned with campaign objectives. Led video production workflows for B2B clients and mobile ads, improving delivery efficiency. Collaborated closely with marketing and product teams to ensure messaging supported brand strategy.
Head of Product Creative · LightricksJan 2021 – Jan 2022 · 1 yr 1 mo
Directed a team of 13 multidisciplinary designers (motion, graphic, and 3D) across multiple products. Owned UX/UI animations, in-app content, and animated storytelling videos. Partnered with PMs, researchers, and engineers to ship features with tightly integrated creative, and set creative strategy for research and feature launches tied to product goals.
Design Team Lead · LightricksJan 2021 – Sep 2025 · 4 yrs 9 mos
Design Team Lead · LightricksJan 2017 – Jan 2021 · 4 yrs 1 mo
Education
B.Des., Visual Communication · Bezalel Academy of Arts & Design2012 – 2016
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