I'm Ariella Weinmann, a Melbourne-based graphic designer who thrives on crafting unique designs that truly resonate. With experience spanning branding, illustration, art direction, packaging, and publication design, I’ve collaborated with diverse industries including retail, non-profits, property and construction, and hospitality. I approach every project as a fresh opportunity to tackle challenges and bring creative visions to life. I enjoy partnering with in-house teams and clients to build brands from the ground up, from identity systems to signage, packaging and publications. _Website not available. Sign in: https://www.twine.net/signup_…

Ariella Weinmann

I'm Ariella Weinmann, a Melbourne-based graphic designer who thrives on crafting unique designs that truly resonate. With experience spanning branding, illustration, art direction, packaging, and publication design, I’ve collaborated with diverse industries including retail, non-profits, property and construction, and hospitality. I approach every project as a fresh opportunity to tackle challenges and bring creative visions to life. I enjoy partnering with in-house teams and clients to build brands from the ground up, from identity systems to signage, packaging and publications. _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m Ariella Weinmann, a Melbourne-based graphic designer who thrives on crafting unique designs that truly resonate. With experience spanning branding, illustration, art direction, packaging, and publication design, I’ve collaborated with diverse industries including retail, non-profits, property and construction, and hospitality.

I approach every project as a fresh opportunity to tackle challenges and bring creative visions to life. I enjoy partnering with in-house teams and clients to build brands from the ground up, from identity systems to signage, packaging and publications.

Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Ariella Weinmann Designs
January 1, 2019 - Present
As a freelance graphic designer, I deliver end-to-end design solutions across branding and identity systems, signage and environmental graphics (including Australian Open retail spaces), packaging, publications, social media and photography. I work with new and growing businesses to build brands from the ground up, and regularly collaborate with in-house teams to support both project-based and ongoing design needs across a range of industries.
Graphic Designer at Jardan
August 1, 2022 - December 1, 2024
Sole designer across campaigns, packaging, social content, window design and publication. Additionally, responsible for styling and art direction for photoshoots and campaigns.
Graphic Designer at Naughty Nancy Agency
April 1, 2021 - August 1, 2022
Responsible for creating engaging content and designs across social media channels for a range of clients. Application of brand assets across a range of deliverables. Strategy development and implementation.
Graphic Designer and Social Media Coordinator at Intrapac
February 1, 2021 - January 1, 2022
Designing graphics and publications for marketing. Curating content and scheduling for social media posts. Generating newsletters.

Education

Bachelor of Design (Communication Design) at RMIT University
January 1, 2019 - November 1, 2021
Certificate II in Applied Fashion Design and Technology at Holmesglen
February 1, 2016 - November 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Non-Profit Organization, Real Estate & Construction, Travel & Hospitality, Media & Entertainment, Professional Services
    uniE621 Cafe Jardan
    Created to celebrate Saturday Indesign and the launch of a new outdoor furniture collection, Café Jardan transformed Jardan’s Richmond showroom into a temporary café experience. Drawing inspiration from Wes Anderson’s playful symmetry and colour, the concept explored the intersection of food, design and atmosphere. The brief focused on creating a cohesive visual identity that could live across the physical space, printed materials and campaign touchpoints, while remaining clearly connected to the Jardan brand. The process centred on translating the concept into a flexible, detail-driven system - one that enhanced the in-store experience and supported the launch through a considered, design-led campaign.…
    uniE621 G&
    G& is a contemporary brand with a bold, modern personality. The brief was to develop a visual identity that balances strength and approachability - a system capable of holding its own across digital, print and environmental touchpoints while feeling warm, human and distinct. Through a process of typographic refinement and thoughtful detail, the identity uses clean, confident letterforms paired with a bespoke connection between characters to introduce a sense of movement and character. The result is a visual system that feels purposeful and recognisable, reflecting G&’s commitment to clarity, quality and connection.…
    uniE608 C Care
    C Care is a community-focused organisation supporting connection through food, care and shared experience. The brief was to refresh the brand identity to feel more confident and contemporary, while retaining warmth, trust and approachability at its core. The process centred on balancing clarity with humanity — using clean, confident typography to reflect professionalism, alongside a softer visual gesture that brings warmth to the identity. The curved connection within the logo introduces a subtle, human detail, evoking kindness, positivity and connection. The result is a flexible identity that feels welcoming, recognisable and aligned with C Care’s mission and values.…
    uniE608 Elli Extended Living
    Elli is a technology-driven coliving brand offering flexible, community-focused extended stays for modern travellers and professionals. The brief was to create a visual identity that felt contemporary and adaptable, balancing the efficiency of a tech platform with the warmth and ease of shared living. Working closely with the team, the focus was on developing a clear, scalable identity system that could translate seamlessly across digital platforms, physical spaces and future locations. The process involved defining Elli’s core positioning, establishing a flexible visual language, and creating brand assets that support both launch and ongoing growth as the brand expands across Australia and beyond.…