I’m Arielle De La Roche, a marketer with over a decade of experience driving digital campaigns across banking, professional services, and hospitality. I’m skilled at building results-driven strategies, strengthening brand presence, and boosting engagement across channels. From leading cross-functional teams and collaborating with international brands like Visa and Mastercard to shaping product UX and marketing tech, I thrive on turning insights into action. I’m passionate about content strategy, automation, and measurable growth, and I enjoy turning complex challenges into clear, premium brand experiences.…

Arielle De La Roche

I’m Arielle De La Roche, a marketer with over a decade of experience driving digital campaigns across banking, professional services, and hospitality. I’m skilled at building results-driven strategies, strengthening brand presence, and boosting engagement across channels. From leading cross-functional teams and collaborating with international brands like Visa and Mastercard to shaping product UX and marketing tech, I thrive on turning insights into action. I’m passionate about content strategy, automation, and measurable growth, and I enjoy turning complex challenges into clear, premium brand experiences.…

Available to hire

I’m Arielle De La Roche, a marketer with over a decade of experience driving digital campaigns across banking, professional services, and hospitality. I’m skilled at building results-driven strategies, strengthening brand presence, and boosting engagement across channels.

From leading cross-functional teams and collaborating with international brands like Visa and Mastercard to shaping product UX and marketing tech, I thrive on turning insights into action. I’m passionate about content strategy, automation, and measurable growth, and I enjoy turning complex challenges into clear, premium brand experiences.

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Skills

Experience Level

Language

French
Fluent
Spanish; Castilian
Advanced
English
Fluent

Work Experience

Freelance Marketing Specialist at Cemtech Technology Ltd, Concreative Studio Ltd & Halo Lighting
September 1, 2025 - Present
Developed and implemented a cost-efficient, multi-brand strategy across three brands, optimizing content production while maintaining a premium visual identity. Managed end-to-end content creation and publishing (monthly calendars, email newsletters, website updates), oversaw paid media (Google Ads and social ads), and improved operational efficiency by ~30–35% through cross-posting strategies and content reuse. Collaborated with stakeholders for approvals and performance tracking.
Senior Digital Marketing Specialist at Bank One
January 1, 2018 - Present
Developed the annual digital marketing strategy, achieving a 58% increase in Facebook followers in year one and earning the LinkedIn Talent Award for Best Employer Brand in Sub-Saharan Africa. Managed and coached junior team members; led cross-channel campaigns across digital, print, OOH, broadcast, and activations. Partnered with Visa and Mastercard on campaigns; contributed to UI/UX design for new digital products and ATM features. Implemented marketing technology including automation and social media management platforms, plus AI-powered tools, achieving an average email open rate of 51.73% and improved production efficiency while reducing costs. Led market research initiatives and built internal direct marketing and tracking frameworks with IT Security and Corporate Governance; handled internal communications and PR for high-profile events through 2020.
Senior Associate Digital Marketing Officer at PwC Mauritius
August 1, 2016 - December 1, 2017
Revamped PwC Mauritius website to enhance UX and brand consistency, identified and launched X (then Twitter) as a strategic platform to engage local press and regional member firms, and orchestrated a live Twitter commentary workflow for the National Budget Speech. Designed artworks in Adobe Illustrator and InDesign in line with PwC brand guidelines, including an advert in The Financial Times. Represented PwC Mauritius at regional marketing meet-ups and acted as brand guardian for marketing outputs and client pitch materials. Also contributed to internal communications and employee engagement programs.
Digital Marketing Specialist at Sun Resorts (now Sun Life)
April 1, 2015 - August 1, 2016
Led digital marketing for four flagship properties; drove digital strategy, campaign execution, and SEO optimization. Trained onsite bloggers and content creators, delivering workshops on brand-aligned photography, storytelling, and share-worthy guest experiences. Produced weekly performance summaries and monthly results presentations for GMs and sales teams. Ensured accuracy across OTAs and third-party listings, supervised review management, and launched new Île aux Cerfs Leisure Island and Golf Club websites.

Education

Master’s in French Language & Literature with Distinction at University of Cape Town, South Africa
January 1, 2013 - January 1, 2015
BA Honours in French Language & Literature with First Class Honours at University of Cape Town, South Africa
January 1, 2011 - January 1, 2011
B.Soc.Sci in Psychology, Spanish and French with Distinction in Spanish at University of Cape Town, South Africa
January 1, 2008 - January 1, 2010
Master’s in French Language & Literature with Distinction at University of Cape Town, South Africa
January 1, 2013 - January 1, 2015
BA Honours in French Language & Literature with First Class Honours at University of Cape Town, South Africa
January 1, 2011 - January 1, 2011
B.Soc.Sci in Psychology, Spanish and French with Distinction in Spanish at University of Cape Town, South Africa
January 1, 2008 - January 1, 2010

Qualifications

Marketing and Digital Strategy
January 11, 2030 - April 22, 2026
BOLD Immersion Program
January 1, 2014 - January 1, 2014
AdWords Essential Training
January 1, 2014 - January 1, 2015
SEO Fundamentals
January 1, 2014 - January 1, 2015
Online Marketing Fundamentals
January 1, 2014 - January 1, 2015
UCT International and Refugee Student Scholarship
January 1, 2013 - January 1, 2014
UCT Dean’s Merit List and Class Medals in French and Spanish
January 1, 2008 - January 1, 2010
Cambridge A Levels
January 1, 2006 - January 1, 2006
De Villiers Smuts Senior Scholarship (UCT)
January 1, 2011 - January 1, 2011
Marketing and Digital Strategy
January 11, 2030 - April 22, 2026
Designing For the Future: Modern Interfaces & Emerging Technologies
January 1, 2021 - April 22, 2026
BOLD Immersion Program
January 11, 2030 - April 22, 2026
AdWords Essential Training
January 11, 2030 - April 22, 2026
10X Challenge Winning team, BOLD Immersion Programme
January 1, 2014 - April 22, 2026

Industry Experience

Financial Services, Professional Services, Travel & Hospitality

Skills

Experience Level