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With 17+ years of hands-on experience in B2B technology and scientific instrumentation, I am a strategic and results-driven digital marketing leader who thrives on turning data into action. I specialize in developing customer-segmented digital strategies, executing omnichannel campaigns, and driving high-quality lead generation, while fostering global-local collaboration and lean process improvements (DBS/VES). I excel at data-driven customer experience optimization and end-to-end AI marketing tool implementation to empower cross-functional teams and accelerate business growth. I am adept at aligning marketing with product and sales, promoting AI-enabled solutions, and guiding localization to fit local market needs and regulatory requirements. I am open to relocation to support life sciences and diagnostic solutions globally.…With 17+ years of hands-on experience in B2B technology and scientific instrumentation, I am a strategic and results-driven digital marketing leader who thrives on turning data into action. I specialize in developing customer-segmented digital strategies, executing omnichannel campaigns, and driving high-quality lead generation, while fostering global-local collaboration and lean process improvements (DBS/VES). I excel at data-driven customer experience optimization and end-to-end AI marketing tool implementation to empower cross-functional teams and accelerate business growth. I am adept at aligning marketing with product and sales, promoting AI-enabled solutions, and guiding localization to fit local market needs and regulatory requirements. I am open to relocation to support life sciences and diagnostic solutions globally.

Lei Wang

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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With 17+ years of hands-on experience in B2B technology and scientific instrumentation, I am a strategic and results-driven digital marketing leader who thrives on turning data into action. I specialize in developing customer-segmented digital strategies, executing omnichannel campaigns, and driving high-quality lead generation, while fostering global-local collaboration and lean process improvements (DBS/VES). I excel at data-driven customer experience optimization and end-to-end AI marketing tool implementation to empower cross-functional teams and accelerate business growth. I am adept at aligning marketing with product and sales, promoting AI-enabled solutions, and guiding localization to fit local market needs and regulatory requirements. I am open to relocation to support life sciences and diagnostic solutions globally.…With 17+ years of hands-on experience in B2B technology and scientific instrumentation, I am a strategic and results-driven digital marketing leader who thrives on turning data into action. I specialize in developing customer-segmented digital strategies, executing omnichannel campaigns, and driving high-quality lead generation, while fostering global-local collaboration and lean process improvements (DBS/VES). I excel at data-driven customer experience optimization and end-to-end AI marketing tool implementation to empower cross-functional teams and accelerate business growth. I am adept at aligning marketing with product and sales, promoting AI-enabled solutions, and guiding localization to fit local market needs and regulatory requirements. I am open to relocation to support life sciences and diagnostic solutions globally.

Available to hire

With 17+ years of hands-on experience in B2B technology and scientific instrumentation, I am a strategic and results-driven digital marketing leader who thrives on turning data into action. I specialize in developing customer-segmented digital strategies, executing omnichannel campaigns, and driving high-quality lead generation, while fostering global-local collaboration and lean process improvements (DBS/VES).

I excel at data-driven customer experience optimization and end-to-end AI marketing tool implementation to empower cross-functional teams and accelerate business growth. I am adept at aligning marketing with product and sales, promoting AI-enabled solutions, and guiding localization to fit local market needs and regulatory requirements. I am open to relocation to support life sciences and diagnostic solutions globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Spanish; Castilian

Beginner

Work Experience

Digital Marketing Manager at Hach Company (Danaher / Veralto)

December 1, 2021 - Present

Lead China market digital marketing operations within the Danaher/Veralto group. Applied DBS/VES lean methodologies to drive marketing efficiency and business growth. Developed segment-specific digital plans for Municipal, Industrial, and Laboratory customers, coordinating internal cross-functional teams and external partners. Implemented integrated omnichannel campaigns (SEM, SEO, GEO, SCRM) to promote core science instrumentation, achieving ROI improvements and expanding local reach. Localized global assets, built performance dashboards, and led AI marketing tool adoption (AI chat, Qiaocang AI Agent, GEO strategy) to enhance customer engagement and lead generation. Served as China Representative on the global AI Council (2025-2026).

Growth Marketing Consultant at Freelance

January 1, 2021 - December 31, 2021

Delivered end-to-end growth marketing consultancy for APAC regional clients (DBS, Singtel Dash Remit, CapitaLand). Executed multi-channel digital strategies, optimized campaigns for acquisition and retention, and localized content to fit regional markets. Applied AI tools to accelerate content creation and campaign execution, providing data-driven optimization recommendations.

Marketing Director at MGK (Shenzhen) Technology

December 1, 2019 - November 30, 2021

Led full-cycle go-to-market strategy and marketing for enterprise PoC communication solutions, overseeing all marketing functions and aligning with sales objectives. Developed segment-specific marketing strategies, managed integrated campaigns, and provided sales enablement support. Built strategic partnerships with global/regional brands to broaden market reach and improve channel performance.

Channel Marketing Manager, North East Asia at Bullitt Group

September 1, 2018 - March 31, 2019

Localized global product messaging and marketing assets for North East Asia. Crafted industry-specific content and coordinated integrated campaigns with global/regional sales and channel distributors to support enterprise deals and improve lead management. Tracked marketing funnel performance and improved MQL-to-SQL conversion using Salesforce.

Digital Marketing Manager, China/APAC at Motorola Solutions

April 1, 2015 - September 30, 2018

Regional digital lead for China/APAC, aligning with global HQ to execute digital marketing strategy for mission-critical government and enterprise solutions. Managed website optimization, organic/paid search, social media, and marketing automation to drive lead generation and pipeline growth. Localized global marketing resources and led adoption of Salesforce and Eloqua for lifecycle management and attribution; participated in Global COE for digital marketing.

Associate Account Director at JWT Advertising

January 1, 2008 - April 30, 2012

Led integrated marketing strategies and end-to-end execution for Nokia N-series launches in China, coordinating multi-agency teams and managing client relationships. Responsible for campaign ROI tracking and performance optimization.

Account Executive at Bates Advertising and Grey 3 Advertising

October 1, 2005 - December 31, 2007

Developed brand strategies and integrated communications; conducted market/product/competitor research and analytics to support decision-making and campaign delivery.