Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m Liu Yu Tong, a creative and data‑driven marketer and content creator with a background in broadcast and television production. I love turning ideas into engaging stories across social, video, and livestreams, and I enjoy using data to optimize content and campaigns. Currently based in Singapore, I’m sharpening my skills in data analysis and brand strategy, and I’m excited to collaborate on cross‑channel campaigns that resonate with audiences and drive growth.…Hi there! I’m Liu Yu Tong, a creative and data‑driven marketer and content creator with a background in broadcast and television production. I love turning ideas into engaging stories across social, video, and livestreams, and I enjoy using data to optimize content and campaigns. Currently based in Singapore, I’m sharpening my skills in data analysis and brand strategy, and I’m excited to collaborate on cross‑channel campaigns that resonate with audiences and drive growth.

Liu Yu Tong

Video Editor, Content Producer, Social Media Manager, +2





Hi there! I’m Liu Yu Tong, a creative and data‑driven marketer and content creator with a background in broadcast and television production. I love turning ideas into engaging stories across social, video, and livestreams, and I enjoy using data to optimize content and campaigns. Currently based in Singapore, I’m sharpening my skills in data analysis and brand strategy, and I’m excited to collaborate on cross‑channel campaigns that resonate with audiences and drive growth.…Hi there! I’m Liu Yu Tong, a creative and data‑driven marketer and content creator with a background in broadcast and television production. I love turning ideas into engaging stories across social, video, and livestreams, and I enjoy using data to optimize content and campaigns. Currently based in Singapore, I’m sharpening my skills in data analysis and brand strategy, and I’m excited to collaborate on cross‑channel campaigns that resonate with audiences and drive growth.

Available to hire

Hi there! I’m Liu Yu Tong, a creative and data‑driven marketer and content creator with a background in broadcast and television production. I love turning ideas into engaging stories across social, video, and livestreams, and I enjoy using data to optimize content and campaigns.

Currently based in Singapore, I’m sharpening my skills in data analysis and brand strategy, and I’m excited to collaborate on cross‑channel campaigns that resonate with audiences and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Content Creator (Intern) at China Youth Daily

November 1, 2023 - March 1, 2024

Content Creation & New Media Strategy: Led topic selection, writing, and publishing for WeChat and Xiaohongshu; produced 30+ posts with over 100,000 total reads. Performance Optimization: Monitored platform data (views, likes, shares, comments sentiment) to continuously optimize content themes and posting schedules. Integrated Content Collaboration: Collaborated on thematic content planning and multi-account coordination, aligning content with trending topics and news cycles to amplify overall communication impact.

Brand & Content Marketing Intern at China Rongtong Group

March 1, 2024 - June 1, 2024

Content Planning & Account Operations: Planned, wrote, and published 60+ official account posts, covering corporate branding, themed campaigns, video content review, and daily account operations. Brand Campaign Promotion: Contributed to the special campaign “2024 Touching Rongtong Figures” by delivering story-driven video content. Data Monitoring & Brand Analysis: Conducted backend performance analysis (views, engagement rate, follower growth) and delivered regular post-campaign review reports. Product & Category Strategy: Conducted market and competitor research; adjusted product category mix based on local tourist preferences. Livestreaming & Sales Growth: Led live stream operations and designed high-conversion product bundles. User Growth & Community Operations: Established O2O private traffic communities through multi-channel acquisition and retention strategies.

Project Lead, O2O Catering Brand Online Marketing & Livestreaming at Independent Project

October 1, 2023 - June 1, 2025

Led online marketing and livestreaming activities for an O2O catering brand; directed thematic content planning and execution; developed high-conversion product bundles to drive online sales growth and improve transaction efficiency.

President, College Student Union at College Student Union

October 1, 2023 - June 1, 2025

Campus Marketing & Brand Collaboration: Designed a joint promotion campaign for graduation season and secured a commercial partnership with Chagee (Jilin). Boosted campus brand exposure through integrated online and offline promotions and coordinated sponsor resources to support graduation events.

Sales Support Operation Intern at Meituan

September 1, 2024 - November 1, 2024

Content Creation: Led topic selection, writing, and publishing for WeChat and Xiaohongshu, producing 30+ posts with over 100,000 reads. Performance optimization: Monitored platform data (views, likes, shares, sentiment) to optimize content themes and posting schedules. Integrated content collaboration: Coordinated multi-account content planning to align with trending topics and news cycles to amplify overall communication impact.

Content Creator / New Media Strategist at China Youth Daily

November 1, 2023 - March 1, 2024

Content Creation & New Media Strategy: Led topic selection, writing, and publishing for WeChat and Xiaohongshu, producing 30+ posts with over 100,000 reads. Performance optimization: Monitored platform data to optimize content themes and posting schedules. Integrated Content Collaboration: Coordinated multi-account content planning to align with trending topics and news cycles.

Brand & Content Marketing Specialist at China Rongtong Group

March 1, 2024 - June 1, 2024

Content Planning & Account Operations: Planned, wrote, and published 60+ official account posts; covered corporate branding, themed campaigns, video content review, and daily account operations. Brand Campaign Promotion: Contributed to the special campaign “2024 Touching Rongtong Figures” by delivering story-driven video content; achieved strong engagement. Performance analytics: Backend performance analysis (views, engagement rate, follower growth) with regular post-campaign review reports. Product & category strategy: Market research and adjusting product category mix to suit local consumer preferences. Livestreaming & Sales Growth: Led live stream operations and designed high-conversion product bundles. User Growth & Community Operations: Established O2O private traffic communities and retention strategies to boost repeat purchasers.

O2O Catering Brand Online Marketing & Livestreaming (Project) at O2O Catering Brand

October 1, 2023 - June 1, 2025

Led online marketing and livestreaming; content planning, live streaming operations, and driving online sales growth.

President, College Student Union at College Student Union (Campus)

October 1, 2023 - June 1, 2025

Campus Marketing & Brand Collaboration: Designed a joint promotion campaign for graduation season and secured a commercial partnership with Chagee (Jilin). Boosted the brand’s campus exposure through integrated online and offline promotion, and successfully brought in sponsor resources to support graduation party execution.