Available to hire
I am a proactive, client-centric Digital Strategist who partners with cross-functional teams to deliver marketing projects and build competitive brands. I thrive in fast-paced environments, translating client needs into creative strategies and measurable campaigns.
I specialize in competitor analysis, project planning, graphic production, copywriting, and performance reporting, driving growth and elevating campaign results. I leverage AI tools to streamline workflows, maintain brand voice, and foster collaboration across teams and markets.
Experience Level
Language
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Account Supervisor at Liberty Latin America
June 1, 2022 - PresentSupervise agency administrative duties, project planning, and time tracking; translate client needs to creative team; oversee creative execution; monitor industry trends and competitor campaigns; delegate tasks to ensure deadlines; primary client contact; leverage project management tools; draft workflow templates; integrate AI tools to optimize copywriting; lead creative brainstorming; contributed to award-winning social campaigns.
Digital Community Manager at Lonsdale Saatchi & Saatchi & Saatchi
October 1, 2019 - June 1, 2022Built monthly content calendars; directed in-house content production (graphics, video, animation); led campaigns from concept to execution; supported paid media; managed influencer campaigns with KPIs; produced monthly performance reports; monitored community content and engagement; collaborated with cross-functional teams.
Marketing Services Coordinator at Trinidad Eye Hospital
February 1, 2018 - February 1, 2019Launched full rebrand of Caribbean Vitreous & Retina Surgery Limited to Trinidad Eye Hospital; managed website updates; conducted market analyses; prepared presentations and marketing briefs; produced print/digital materials and event collateral.
Assistant Creative Director & Experience Manager at Roam Reality
November 1, 2016 - June 1, 2022Shaped digital strategy for tourism/AR mapping; managed brand voice and community engagement; acted as liaison between vendors and clients for Experience concierge services; oversaw content planning and published campaigns across social platforms; contributed to product design and operational improvements.
Marketing Intern (Summer) / Social Media Marketer at Oscar Francois Limited
July 1, 2015 - June 1, 2016Supported marketing campaigns for health and beauty brands; launched digital campaigns on Facebook, Instagram, LinkedIn; performed consumer and competitor research; assisted with content creation and in-store promotions; built a multi-platform content calendar and improved engagement.
Education
M.S.C. in Management Studies – Marketing (Distinction) at The University of the West Indies, Open Campus
January 11, 2030 - January 1, 2021B.S.C. in Leadership & Management; Minor in Marketing at The University of the West Indies, St. Augustine
January 11, 2030 - January 1, 2017Qualifications
Diploma in Interior Design
January 11, 2030 - June 18, 2026Digital Marketing Strategy, Professional Certificate
January 11, 2030 - June 18, 2026LevelUp x Facebook, Digital Marketing Workshop
January 11, 2030 - June 18, 2026TechBeach Retreat Workshops
January 11, 2030 - June 18, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Healthcare, Professional Services, Consumer Goods, Education, Real Estate & Construction
Experience Level
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