Aulia Arif Putra Sriyana
I’m a results-driven Digital Marketer & Advertiser with a strong education background, focused on scaling brand reach and generating high-intent leads through Meta and Google Ads.
About
I’m a results-driven Digital Marketer & Advertiser with a strong education background, focused on scaling brand reach and generating high-intent leads through Meta and Google Ads. I manage ad budgets, optimize for ROAS (up to 5x), and improve CPL by refining targeting, placements, and creative strategy based on performance data.
- 4 years' experience
- Joined October 2026
Languages
- IndonesianFluent
- JavaneseFluent
- EnglishIntermediate
Industry experience
- Education
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Retail
Work experience· 5 roles
Manage a monthly ad budget of IDR 1.5M–2M to drive 3x–5x ROAS for high-ticket products (IDR 5M–6M). Generate ~230 leads per month using targeted audience segmentation and retargeting campaigns. Scale brand reach to 140K+ unique users monthly through strategic paid ad campaigns. Create high-converting ad visuals and copy, and optimize placements to minimize CPL. Track weekly/monthly performance metrics and deliver actionable insights to leadership.
Run social media activations for a home cleaning service brand. Build social media plans (pillar content, brand voice, and brand guidelines) and conduct a social media audit. Execute Meta Ads in 5 days to generate 48 leads with a 35.5% conversion rate, and run Google Ads in 5 days to generate 7 leads with a 3.06% conversion rate.
Create 20+ book illustrations. Handle client negotiations and project briefings to deliver illustration deliverables aligned with client needs.
Education
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