Arina Scharff

Available to hire

I’m a Creative Director and Design Consultant with 15+ years of experience shaping products and brands for global companies like ADIDAS and CARIUMA.

About

I’m a Creative Director and Design Consultant with 15+ years of experience shaping products and brands for global companies like ADIDAS and CARIUMA.
I work with startups and growing brands to create clear design strategies, scalable products, and meaningful brand experiences — from concept to production.2-paragraph first-person bio, friendly tone

  • 14 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • GermanFluent
  • RussianFluent

Industry experience

  • Consumer Goods
  • Retail
  • Manufacturing
  • Media & Entertainment
  • Professional Services
  • Education

More experts in Singapore, Singapore

Work experience

Founder & Creative Lead (Consultancy) · Consultancy (Freelance)Jan 2024 – Present · 2 yrs 11 mos

Founded and leads a creative consultancy supporting fashion, lifestyle, and product-focused brands across APAC, EU, and US; develops brand strategy, design systems, and end-to-end campaigns; engages with partners like Disney, National Geographic, Avatar, The Simpsons, and others to deliver cohesive brand experiences across platforms.

Creative Director for Product · Cariuma - Global Footwear BrandJan 2018 – Jan 2024 · 6 yrs 1 mo

Led global creative direction for a fast-growing APAC/global footwear brand; shaped brand identity, packaging, and multi-channel campaigns; collaborated with marketing, product, and agencies; developed and documented brand guidelines; mentored teams and presented concepts to senior stakeholders.

Senior Designer, CMF & Footwear · Adidas (Germany)Jan 2012 – Jan 2018 · 6 yrs 1 mo

Contributed to large-scale, performance-driven CMF and footwear design initiatives; collaborated with cross-functional teams across product, marketing, and manufacturing to deliver cohesive concepts; led exploration across materials, color, and finish; mentored junior designers.

Education

BA Product Design · Berlin Weissensee School of Art2011 – 2013
BA Industrial Design · Munich University of Applied Sciences2009 – 2011
Diploma (Master) with Honors – Fine Arts & Design · Russia2003 – 2008
Brand & Graphic Design Studies · Capital Financial Academy of the Humanities, Russia2006 – 2008

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