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I’m a Creative Director and Design Consultant with 15+ years of experience shaping products and brands for global companies like ADIDAS and CARIUMA. I work with startups and growing brands to create clear design strategies, scalable products, and meaningful brand experiences — from concept to production.2-paragraph first-person bio, friendly tone…

Arina Scharff

Creative Director, Brand Designer, Product Designer, +7

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I’m a Creative Director and Design Consultant with 15+ years of experience shaping products and brands for global companies like ADIDAS and CARIUMA. I work with startups and growing brands to create clear design strategies, scalable products, and meaningful brand experiences — from concept to production.2-paragraph first-person bio, friendly tone…

Available to hire

I’m a Creative Director and Design Consultant with 15+ years of experience shaping products and brands for global companies like ADIDAS and CARIUMA.
I work with startups and growing brands to create clear design strategies, scalable products, and meaningful brand experiences — from concept to production.2-paragraph first-person bio, friendly tone

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Fluent

Russian

Fluent

Work Experience

Senior Designer, CMF & Footwear at Adidas (Germany)

January 1, 2012 - January 1, 2018

Contributed to large-scale, performance-driven CMF and footwear design initiatives; collaborated with cross-functional teams across product, marketing, and manufacturing to deliver cohesive concepts; led exploration across materials, color, and finish; mentored junior designers.

Creative Director for Product at Cariuma - Global Footwear Brand

January 1, 2018 - January 1, 2024

Led global creative direction for a fast-growing APAC/global footwear brand; shaped brand identity, packaging, and multi-channel campaigns; collaborated with marketing, product, and agencies; developed and documented brand guidelines; mentored teams and presented concepts to senior stakeholders.

Founder & Creative Lead (Consultancy) at Consultancy (Freelance)

January 1, 2024 - Present

Founded and leads a creative consultancy supporting fashion, lifestyle, and product-focused brands across APAC, EU, and US; develops brand strategy, design systems, and end-to-end campaigns; engages with partners like Disney, National Geographic, Avatar, The Simpsons, and others to deliver cohesive brand experiences across platforms.