In this project, I worked as a creative creator and marketing strategist, focusing on building and optimizing digital content for an e-commerce business (BBP).
My responsibilities included developing creative concepts for social media content, designing conversion-focused one-page websites, and creating visual assets aligned with brand identity. I worked on website layout optimization, high-performing call-to-action elements, and user experience improvements to increase engagement and conversions.
In addition, I supported marketing performance through content strategy aligned with paid advertising (Meta Ads), ensuring that creatives, messaging, and visuals matched campaign objectives across different markets.
This project reflects my hands-on experience combining creativity with data-driven marketing, from ideation and design to execution and optimization.
- Creative Director