Available to hire
I’m RJ Mansfield, a Brand Experience Designer - former Industrial Designer - who specializes in shaping the full brand experience from concept to production and everything in between. I thrive at the intersection of brand strategy, design systems, and user experience, delivering cohesive identities, interfaces, and go-to-market assets that feel designed, intentional, and human.
My work spans startup wellness, professional services, technology, and consumer sectors, always with a people-first mindset. I enjoy leading cross-functional teams, translating insights into design systems and solutions, and crafting experiences that emotionally connect brands with their users.
Experience Level
Language
English
Fluent
Work Experience
Freelance Brand & Product Designer at Independent / Self-employed
January 1, 2022 - PresentSpecializes in brand identity, graphic design, and UX/UI across startup wellness, professional, technology, and consumer sectors. Designed comprehensive visual identity systems including logos, typography, color palettes, iconography, brand guidelines, and production-ready assets for print and digital. Built end-to-end UI for an AI-powered iOS automotive app—high-fidelity mocks, component libraries, and a cohesive visual framework from concept to execution. Applied Adobe Creative Suite and Figma across client work, leveraging AI tools (Midjourney, Adobe Firefly) to accelerate ideation and production.
Creative Director of Brand, Design, & Marketing at Next Step Realty
January 1, 2024 - January 1, 2025Boutique real estate brokerage focused on people-first, place-driven experiences. Led a holistic brand transform across the brokerage and teams, redefining brand strategy, identity, and design systems across digital, email, collateral, and direct mail. Increased average sales volume by 16% through brand initiatives. Reduced creative turnaround time by 45% by scaling brand and marketing systems (100+ agent-facing templates and client-ready decks). Boosted social media engagement by 75% in 6 months via social-first branding and platform-specific storytelling. Directed UX/UI strategy and visual design for the website and digital onboarding (agent profiles, landing pages, listing showcases, and an integrated merch store).
Senior Professional Designer, Accessories at Under Armour
January 1, 2018 - January 1, 2024Led end-to-end design for multiple global accessory collections. Translated consumer insights, trend research, and brand strategy into go-to-market designs for DTC and Gen Z/Millennial audiences. Created cohesive, brand-led product ecosystems and product-detail pages for professional sports partnerships, ensuring consistency across product lines, packaging, and on-shelf retail experiences. Collaborated with development, product management, and merchandising. Developed graphic design elements for team sport bags, brand visuals, and hero-driven aesthetic stories.
Industrial Designer at Garmin
January 1, 2014 - January 1, 2018Founded a foundation in human-centered design, user research, and systems thinking to inform brand and product decisions across wearable and tech categories.
Junior Designer at Newell Brands
January 1, 2014 - January 1, 2018Early-career designer contributing to human-centered design workflows and product development within a leading consumer goods portfolio.
Education
Bachelor’s Degree (Fine Arts), Industrial Design at Cleveland Institute of Art
January 11, 2030 - January 1, 2013Brand Identity & Strategy at Coursera
January 11, 2030 - January 1, 2024User Research, UX/UI Design at Coursera / Google
January 11, 2030 - January 1, 2023AI in Product Design at ELVTR
January 11, 2030 - January 1, 2025Qualifications
Industry Experience
Consumer Goods, Retail, Real Estate & Construction, Software & Internet, Professional Services, Healthcare
Experience Level
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