RJ Mansfield

Boutique real estate brokerage focused on people-first, place-driven experiences. Led a holistic brand transform across the brokerage and teams, redefining brand strategy, identity, and design systems across digital, email, collateral, and direct mail. Increased average sales volume by 16% through brand initiatives. Reduced creative turnaround time by 45% by scaling brand and marketing systems (100+ agent-facing templates and client-ready decks). Boosted social media engagement by 75% in 6 months via social-first branding and platform-specific storytelling. Directed UX/UI strategy and visual design for the website and digital onboarding (agent profiles, landing pages, listing showcases, and an integrated merch store).

Specializes in brand identity, graphic design, and UX/UI across startup wellness, professional, technology, and consumer sectors. Designed comprehensive visual identity systems including logos, typography, color palettes, iconography, brand guidelines, and production-ready assets for print and digital. Built end-to-end UI for an AI-powered iOS automotive app—high-fidelity mocks, component libraries, and a cohesive visual framework from concept to execution. Applied Adobe Creative Suite and Figma across client work, leveraging AI tools (Midjourney, Adobe Firefly) to accelerate ideation and production.

Led end-to-end design for multiple global accessory collections. Translated consumer insights, trend research, and brand strategy into go-to-market designs for DTC and Gen Z/Millennial audiences. Created cohesive, brand-led product ecosystems and product-detail pages for professional sports partnerships, ensuring consistency across product lines, packaging, and on-shelf retail experiences. Collaborated with development, product management, and merchandising. Developed graphic design elements for team sport bags, brand visuals, and hero-driven aesthetic stories.