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I am John, a performance marketer dedicated to helping companies struggling with visibility on social media and Google platforms by developing strategies and funnels to effectively reach their target audience.

About

I am John, a performance marketer dedicated to helping companies struggling with visibility on social media and Google platforms by developing strategies and funnels to effectively reach their target audience. I bring a data-driven mindset to the table, focusing on achieving measurable results. My expertise includes utilizing analytics skills to track performance and provide detailed reporting to ensure continuous improvement.

Since 2022, I have held various roles including Growth Intern and Growth Executive at Black Interactive, gaining hands-on experience in media buying, chatbot development, operations, and CRM solutions for B2B businesses. I then transitioned to MCIX as a Digital Specialist, where I developed strategies to expand brand reach. Currently, I manage digital marketing campaigns across Google, Facebook, and Instagram at Invade Marketing, focusing on data-driven strategies, funnels, and reporting to optimize client results.

  • 4 years' experience
  • Joined August 2025

Industry experience

  • Professional Services
  • Media & Entertainment
  • Travel & Hospitality
  • Healthcare
  • Financial Services
  • Retail

Work experience· 5 roles

Digital Marketing Specialist · Invade MarketingAug 2024 – Present · 2 yrs 4 mos

Currently managing digital marketing across Google, Facebook, and Instagram. Focus on data-driven strategies, funnel development, and reporting to optimize client results. Working with brands like Carpe Diem, Distillery, Simba Sea Trips, and international clients.

Digital Specialist · MCIXAug 2024 – Aug 2025 · 1 yr 1 mo

Developed and executed digital marketing strategies to expand brand reach and engagement. Worked with several brands and gained thorough knowledge of digital campaigns and client management.

Performance Marketer (Freelancer) · UpscaleApr 2024 – Present · 2 yrs 8 mos

Freelancing to help run ads for health and beauty clinics across Asia, from aesthetics to physiotherapy. Responsible for launching ads, monitoring performance, pixel and conversion API implementation, bringing in 5-10 new clients monthly with effective campaigns.

Growth Executive · Black InteractiveAug 2023 – Aug 2025 · 2 yrs 1 mo
Growth Intern · Black InteractiveApr 2022 – Aug 2025 · 3 yrs 5 mos

Certifications and awards· 8

Full Stack Digital Marketing2030 – 2025
Lead Generation Accelerator - SemRush2030 – 2025
Digital Marketing - HubSpot Academy2030 – 2025
HubSpot CMS for Marketer - HubSpot Academy2030 – 2025

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