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Results-driven Digital Marketing Specialist with 3 years experience in paid advertising, managing over $500,000 ad spend in the process. Passionate about driving business growth through paid media strategies. Seeking senior-level opportunities overseeing more lower-funnel campaigns, as well as exposure to SEO and programmatic.…

Arlen

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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Results-driven Digital Marketing Specialist with 3 years experience in paid advertising, managing over $500,000 ad spend in the process. Passionate about driving business growth through paid media strategies. Seeking senior-level opportunities overseeing more lower-funnel campaigns, as well as exposure to SEO and programmatic.…

Available to hire

Results-driven Digital Marketing Specialist with 3 years experience in paid advertising, managing over $500,000 ad spend in the process. Passionate about driving business growth through paid media strategies. Seeking senior-level opportunities overseeing more lower-funnel campaigns, as well as exposure to SEO and programmatic.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Intermediate

French

Intermediate

Work Experience

Paid Media Manager at Social Jet Singapore

June 1, 2025 - Present

Managed end-to-end execution of Facebook and TikTok ad campaigns; developed media plans aligned with client objectives and budgets; prepared performance reports and insights; coordinated with internal teams to create high-converting, platform-specific creatives; presented media plans and reports to clients to guide KPI achievement.

Performance Marketing Specialist at Bricks & Clicks

September 1, 2022 - January 1, 2024

Managed end-to-end execution of over $200,000 in client ad spend across Facebook, Google and TikTok; developed media plans; produced performance reports; coordinated with design team to develop high-converting creatives; presented plans and results to clients to drive KPI attainment.

Founder at Tiki Pendants

January 1, 2021 - December 31, 2021

Designed and built a custom Shopify store averaging CVR of 1.2% and generating $5k in revenue; managed Facebook ad campaigns achieving up to 2x ROAS; planned and developed social media content with ~5.5% engagement; created email flows with 70% open rate and 9% CTR.

Social Media Intern at York International, Toronto, CA

January 1, 2018 - February 28, 2018

Managed social media for international student department’s Facebook and Instagram; researched and planned SEO keywords increasing blog post CTRs up to 4.5%; copywriting post descriptions improving event registrations; community management nurturing leads for events.