Digital Product - Altra Growth

The Goal
Altra Growth is a systems-driven agency that needed a digital presence to match their high-end services. The goal was to move away from a basic “freelancer” look and create a professional, minimalist site. They wanted a system that could handle leads and qualify potential clients automatically, so the founder wouldn’t have to manage every inquiry manually.

The Challenges

The Look: They wanted a high-end, minimalist feel (similar to an Apple commercial) that stayed fast and responsive on mobile devices.

Filtering Leads: They needed a way to ensure the founder wasn’t wasting time on calls with people who weren’t a good fit for their premium services.

Technical Flow: The challenge was making sure the site design worked perfectly with their backend tools and email sequences so no lead data was lost.

What was Created

Developed in Framer: The site was built in Framer to achieve smooth animations and a premium look that standard website builders can’t reach.

Created a Vetting System: Instead of a simple contact form, a smart questionnaire was developed. It automatically sorts leads based on their business size and goals before they can book a call.

Linked the Backend: The site was connected to a CRM so that when a lead comes in, they get an automated welcome and follow-up without any manual work required.