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Digital Marketing & SEO specialist with 5+ years of experience driving organic growth, improving digital marketing performance, and generating qualified pipeline for B2B organizations. I combine technical SEO, demand generation, paid media, marketing automation, and analytics to turn data into strategies that improve search visibility, website conversions, and lead quality. I’m recognized for identifying growth opportunities, solving complex marketing challenges, and delivering measurable business results through continuous optimization and cross-functional collaboration—helping marketing initiatives contribute to revenue growth, not just traffic or campaign metrics.…Digital Marketing & SEO specialist with 5+ years of experience driving organic growth, improving digital marketing performance, and generating qualified pipeline for B2B organizations. I combine technical SEO, demand generation, paid media, marketing automation, and analytics to turn data into strategies that improve search visibility, website conversions, and lead quality. I’m recognized for identifying growth opportunities, solving complex marketing challenges, and delivering measurable business results through continuous optimization and cross-functional collaboration—helping marketing initiatives contribute to revenue growth, not just traffic or campaign metrics.

Arpan Swain

Growth Marketer, Digital Marketer, Marketing Strategist, +5

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Digital Marketing & SEO specialist with 5+ years of experience driving organic growth, improving digital marketing performance, and generating qualified pipeline for B2B organizations. I combine technical SEO, demand generation, paid media, marketing automation, and analytics to turn data into strategies that improve search visibility, website conversions, and lead quality. I’m recognized for identifying growth opportunities, solving complex marketing challenges, and delivering measurable business results through continuous optimization and cross-functional collaboration—helping marketing initiatives contribute to revenue growth, not just traffic or campaign metrics.…Digital Marketing & SEO specialist with 5+ years of experience driving organic growth, improving digital marketing performance, and generating qualified pipeline for B2B organizations. I combine technical SEO, demand generation, paid media, marketing automation, and analytics to turn data into strategies that improve search visibility, website conversions, and lead quality. I’m recognized for identifying growth opportunities, solving complex marketing challenges, and delivering measurable business results through continuous optimization and cross-functional collaboration—helping marketing initiatives contribute to revenue growth, not just traffic or campaign metrics.

Available to hire

Digital Marketing & SEO specialist with 5+ years of experience driving organic growth, improving digital marketing performance, and generating qualified pipeline for B2B organizations. I combine technical SEO, demand generation, paid media, marketing automation, and analytics to turn data into strategies that improve search visibility, website conversions, and lead quality.

I’m recognized for identifying growth opportunities, solving complex marketing challenges, and delivering measurable business results through continuous optimization and cross-functional collaboration—helping marketing initiatives contribute to revenue growth, not just traffic or campaign metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Regional SEO & Growth Specialist at Fonroche Lighting America

March 1, 2025 - Present

Led regional SEO & growth initiatives, improving crawlability, Core Web Vitals, and indexed pages through technical audits (Screaming Frog, Google Search Console, GA4). Enhanced site architecture, internal linking, on-page SEO, and schema markup, increasing top-10 keyword rankings. Built geo-targeted landing pages and regional SEO strategies that grew RFQ submissions by 28%. Implemented A/B tests and GTM event tracking to optimize landing pages, boosting conversion rates by 20%. Expanded local SEO across multiple U.S. regions with 40+ location pages and optimized Google Business Profiles, driving growth in local organic traffic. Partnered with marketing, content, web development, and sales to align SEO with business goals, increasing organic pipeline contribution by 27%.

Digital Marketing Specialist at PTC

January 1, 2024 - March 1, 2025

Led multi-channel demand generation campaigns across Google Ads, LinkedIn Ads, and display advertising; tracked performance in GA4 and Salesforce, increasing qualified lead volume by 26% and improving CTR by 18%. Developed automated lead nurturing workflows in Oracle Eloqua with audience segmentation, lead scoring, and A/B testing, raising email engagement and improving MQL-to-SQL conversion. Strengthened organic search performance through technical SEO audits, keyword optimization, and landing page improvements with SEMrush, Ahrefs, Google Search Console, and Screaming Frog, delivering 30% growth in qualified organic traffic. Analyzed campaign performance across paid and organic channels using GA4, Power BI, and Salesforce to identify optimization opportunities that reduced cost per lead and expanded marketing-attributed pipeline by 26%. Collaborated with sales, product marketing, and content teams on ABM campaigns via 6sense, Demandbase, Eloqua, and Salesforce, resulting in 28% more

Digital Marketing Specialist at India & U.S. Clients (earlier experience)

January 1, 2020 - January 1, 2022

Drove a 45% increase in organic traffic through targeted SEO, keyword optimization, and high-quality backlink acquisition. Managed PPC and paid social campaigns that boosted CTR by 35%, reduced CPC by 25%, and improved ROI by 50%. Executed integrated digital strategies across web, SEO, and social media to increase engagement by 35% and improve client satisfaction by 20%.

Digital Marketing Specialist at India & U.S. Clients

January 1, 2020 - December 31, 2022

Drove a 45% increase in organic traffic through targeted SEO, keyword optimization, and high-quality backlink acquisition. Managed PPC and paid social campaigns that boosted CTR by 35%, reduced CPC by 25%, and improved ROI by 50%. Executed digital strategies across web, SEO, and social that enhanced engagement by 35% and improved client satisfaction by 20%.