Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a B2B social media and content marketer with five years across LinkedIn strategy, content calendars, copywriting and performance reporting. I build social engines that tie content output directly to measurable commercial outcomes. I currently lead marketing for nine B2B and consumer-facing clients at Mortar AI, an AI-driven marketing intelligence platform, with day-to-day work spanning monthly LinkedIn content calendars, post copywriting, creative direction for visual assets, gated asset campaigns for partner lead capture, and reporting that maps engagement metrics to pipeline and account growth. I cofounded BlueStitch AI, an AI-native creative production studio, where I run the brand’s full LinkedIn presence in-house including thought leadership, partner-facing content and lead capture flows. I’m an active builder of AI automations and agile systems that compress content production, copy iteration and reporting cycles, letting lean teams ship more content faster without losing quality. Based in Adelaide and fully remote-ready, I’m available immediately and bring a hands-on, collaborative approach to helping brands scale through powerful social content and data-driven marketing programs.…I’m a B2B social media and content marketer with five years across LinkedIn strategy, content calendars, copywriting and performance reporting. I build social engines that tie content output directly to measurable commercial outcomes. I currently lead marketing for nine B2B and consumer-facing clients at Mortar AI, an AI-driven marketing intelligence platform, with day-to-day work spanning monthly LinkedIn content calendars, post copywriting, creative direction for visual assets, gated asset campaigns for partner lead capture, and reporting that maps engagement metrics to pipeline and account growth. I cofounded BlueStitch AI, an AI-native creative production studio, where I run the brand’s full LinkedIn presence in-house including thought leadership, partner-facing content and lead capture flows. I’m an active builder of AI automations and agile systems that compress content production, copy iteration and reporting cycles, letting lean teams ship more content faster without losing quality. Based in Adelaide and fully remote-ready, I’m available immediately and bring a hands-on, collaborative approach to helping brands scale through powerful social content and data-driven marketing programs.

Arpit Arya

Social Media Manager, Content Creator, Digital Marketer, +2





I’m a B2B social media and content marketer with five years across LinkedIn strategy, content calendars, copywriting and performance reporting. I build social engines that tie content output directly to measurable commercial outcomes. I currently lead marketing for nine B2B and consumer-facing clients at Mortar AI, an AI-driven marketing intelligence platform, with day-to-day work spanning monthly LinkedIn content calendars, post copywriting, creative direction for visual assets, gated asset campaigns for partner lead capture, and reporting that maps engagement metrics to pipeline and account growth. I cofounded BlueStitch AI, an AI-native creative production studio, where I run the brand’s full LinkedIn presence in-house including thought leadership, partner-facing content and lead capture flows. I’m an active builder of AI automations and agile systems that compress content production, copy iteration and reporting cycles, letting lean teams ship more content faster without losing quality. Based in Adelaide and fully remote-ready, I’m available immediately and bring a hands-on, collaborative approach to helping brands scale through powerful social content and data-driven marketing programs.…I’m a B2B social media and content marketer with five years across LinkedIn strategy, content calendars, copywriting and performance reporting. I build social engines that tie content output directly to measurable commercial outcomes. I currently lead marketing for nine B2B and consumer-facing clients at Mortar AI, an AI-driven marketing intelligence platform, with day-to-day work spanning monthly LinkedIn content calendars, post copywriting, creative direction for visual assets, gated asset campaigns for partner lead capture, and reporting that maps engagement metrics to pipeline and account growth. I cofounded BlueStitch AI, an AI-native creative production studio, where I run the brand’s full LinkedIn presence in-house including thought leadership, partner-facing content and lead capture flows. I’m an active builder of AI automations and agile systems that compress content production, copy iteration and reporting cycles, letting lean teams ship more content faster without losing quality. Based in Adelaide and fully remote-ready, I’m available immediately and bring a hands-on, collaborative approach to helping brands scale through powerful social content and data-driven marketing programs.

Available to hire

I’m a B2B social media and content marketer with five years across LinkedIn strategy, content calendars, copywriting and performance reporting. I build social engines that tie content output directly to measurable commercial outcomes. I currently lead marketing for nine B2B and consumer-facing clients at Mortar AI, an AI-driven marketing intelligence platform, with day-to-day work spanning monthly LinkedIn content calendars, post copywriting, creative direction for visual assets, gated asset campaigns for partner lead capture, and reporting that maps engagement metrics to pipeline and account growth. I cofounded BlueStitch AI, an AI-native creative production studio, where I run the brand’s full LinkedIn presence in-house including thought leadership, partner-facing content and lead capture flows. I’m an active builder of AI automations and agile systems that compress content production, copy iteration and reporting cycles, letting lean teams ship more content faster without losing quality.

Based in Adelaide and fully remote-ready, I’m available immediately and bring a hands-on, collaborative approach to helping brands scale through powerful social content and data-driven marketing programs.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Marketing Specialist at Mortar AI

July 1, 2023 - Present

Lead social and content strategy for nine B2B and consumer-facing clients on Mortar AI's platform; develop monthly LinkedIn content calendars (12+ posts per active account) built around pillars, partner themes and commercial milestones; draft post copy and provide creative direction for visual assets; design gated asset campaigns (whitepapers, partner playbooks) with lead capture flows; map engagement metrics to pipeline and account growth; deliver monthly performance reports.

Co-founder & Director at BlueStitch AI

November 1, 2023 - Present

Co-founded an AI-native creative production studio; own the brand's LinkedIn presence end-to-end, including thought leadership, partner-facing content and lead capture flows; drive weekly LinkedIn analytics, iterate monthly on pillar mix and cadence based on data; direct creative across copy, carousels and short-form video.

Founder & Director at Wolfe & Cuff

October 1, 2024 - December 31, 2025

Founded and ran an independent marketing agency serving B2B service brands, with ten retainers and media spend under management; owned full LinkedIn strategy and execution for B2B clients, including content pillar design, monthly calendars of 12+ posts per account, post copywriting, creative direction for visual assets and gated asset campaigns for partner lead capture; designed and ran lifecycle and email programs across Klaviyo, HubSpot and Mailchimp; delivered monthly performance reports mapping engagement to commercial objectives.

Marketing Manager at Brick & Mortar

June 1, 2022 - June 1, 2023

Led marketing strategy and execution for a portfolio of B2B and consumer brand clients; built monthly content calendars and LinkedIn-led campaigns for B2B service accounts; created post copywriting, creative direction for visual assets and stakeholder coordination across creative and account teams; designed and delivered email marketing and lifecycle programs including welcome flows, nurture sequences and partner-focused campaigns with behavioral-trigger segmentation across Klaviyo, Mailchimp and HubSpot; ran paid acquisition on Meta, Google and LinkedIn; produced performance reporting mapping engagement and conversions to client objectives.

Account Executive (Marketing) at Borough Markets

October 1, 2021 - May 31, 2022

Planned and delivered content calendars, EDMs, SMS, paid social and lead capture campaigns for B2B and consumer brand clients, including LinkedIn-led campaigns for service-based accounts; owned client onboarding, objective setting, budget conversations and ongoing review meetings, and interpreted analytics to translate engagement data into client-facing commercial recommendations.