Full-time parenting; stayed current with Google algorithm updates, AI-driven search (AI overviews, ChatGPT Search); continued evolving SEO best practices.

Full-time Parent at Career Break

November 1, 2024 - Present

Full-time parenting; stayed up-to-date with Google algorithm updates, AI-driven search, and evolving SEO best practices. Continued learning in GA4, GTM, Looker Studio, SQL fundamentals, SEO automation, and GEO techniques; preparing to re-enter the workforce.

Technical SEO Specialist at Torpedo

September 1, 2023 - November 30, 2024

Owned and delivered the SEO roadmap for international, local e-commerce and B2B websites, defining and prioritising initiatives across technical SEO, on-page, off-page, structured data, keyword research; configured GA4, GA4 tracking, Google Tag Manager (GTM)/DTM tracking. Led technical SEO audits for large, complex sites; resolved crawlability, indexing, canonicalization, pagination, hreflang, XML sitemap, and crawl budget optimization across EMEA and LATAM. Published monthly dashboards and roadmaps; simplified data for stakeholders.

SEO Manager at UNA Collective

June 1, 2022 - September 1, 2023

Delivered and managed SEO across UK and global clients; led site migrations, on-page/off-page optimization, XML sitemaps, redirects; optimized landing pages and category pages; improved visibility of revenue-driving content by 50% through PPC campaigns; implemented CMS changes; created dashboards and governance for SEO.

SEO Specialist at Emorphis Technologies

June 1, 2022 - September 30, 2023

Delivered performance-driven SEO across technical, on-page, and off-page SEO for UK and global clients. Conducted site migrations, XML sitemap optimization, robots.txt management, redirects, indexing audits with no traffic loss. Developed Looker Studio dashboards that improved lead trends, campaign effectiveness, and customer engagement. Analyzed GA4 data to identify opportunities. Implemented content on CMS platforms and optimized for local search.

SEO Specialist at Mishoura

January 1, 2022 - June 1, 2022

Delivered performance-driven SEO strategies across technical, on-page, off-page, and GEO; KPI-based analytics and weekly reporting.

SEO Specialist at Mishoura (UK)

January 1, 2022 - June 30, 2022

Delivered performance-driven SEO and PPC strategies; supported by KPI dashboards and weekly analytics reporting. Optimized landing pages and category pages, improving revenue-generating content visibility by 50%. Created automated dashboards, prepared actionable recommendations for senior management using GA4, Looker Studio, and keyword tools. Executed site migrations with no traffic loss and performed competitor research for backlink opportunities.

SEO Specialist at Emorphis Technologies

November 1, 2018 - December 1, 2021

Delived performance-driven SEO strategies for UK and global clients; conducted migrations, XML sitemap optimization, robots.txt management, and indexation audits; built dashboards and reports; optimized landing pages and content visibility.

SEO Manager at UNA Collective

November 1, 2018 - December 31, 2021

Delivered performance-driven SEO strategies across technical, on-page, and off-page SEO for UK and global clients. Conducted site migrations and XML sitemap optimization, robots.txt management, redirects, and indexation audits with no traffic loss. Developed Tableau and Looker Studio reports to improve visibility into lead trends, campaign effectiveness, and customer engagement. Managed site migrations and platform changes, including URL mapping, redirects, sitemap updates, and post-migration performance monitoring. Conducted competitor research for backlink opportunities.