I'm a versatile media professional with extensive experience in audio-visual production and social media marketing. Over 15 years of delivering impactful content and coordinating live event setups for a diverse range of clients. I pride myself on being a versatile creator who can assess objectives, craft engaging narratives, and execute technical solutions that resonate with audiences. I embrace innovation and continuously explore new content creation tools, including Generative AI, to expand reach and drive social change while strengthening brand visibility. I love collaborating with teams to turn ideas into polished productions that inform, entertain, and inspire.

Luis Sierra

I'm a versatile media professional with extensive experience in audio-visual production and social media marketing. Over 15 years of delivering impactful content and coordinating live event setups for a diverse range of clients. I pride myself on being a versatile creator who can assess objectives, craft engaging narratives, and execute technical solutions that resonate with audiences. I embrace innovation and continuously explore new content creation tools, including Generative AI, to expand reach and drive social change while strengthening brand visibility. I love collaborating with teams to turn ideas into polished productions that inform, entertain, and inspire.

Available to hire

I’m a versatile media professional with extensive experience in audio-visual production and social media marketing. Over 15 years of delivering impactful content and coordinating live event setups for a diverse range of clients. I pride myself on being a versatile creator who can assess objectives, craft engaging narratives, and execute technical solutions that resonate with audiences.

I embrace innovation and continuously explore new content creation tools, including Generative AI, to expand reach and drive social change while strengthening brand visibility. I love collaborating with teams to turn ideas into polished productions that inform, entertain, and inspire.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founder at Indie Eye Cinema and Sierra Media Labs
January 1, 2004 - Present
Founded Indie Eye Cinema and Sierra Media Labs, establishing a platform for innovative media production. Cultivated relationships with a diverse array of clients, including Engen Capital, UACH, Alsuper, and Movimiento Ciudadano, delivering customized media solutions.
Film Crew (camera/sound/lighting) at Sierra Media Labs
January 1, 2004 - Present
Contributed to large-scale productions by assisting the lighting and camera departments. Coordinated inter-departmental activities as Assistant Director. Provided technical support to troubleshoot issues and maintain equipment functionality during events. Collaborated with team members to enhance project outcomes and foster a positive working environment. Devised creative problem-solving strategies to tackle challenges and improve overall project efficiency.
Live events staff at Pro Works CUU
July 1, 2020 - May 1, 2023
Graphics and titles programming at live events. AV setups for live events. Monitoring and troubleshooting AV setups CCTV switcher. Creating motion graphics and graphics. Audio and lighting consoles, DMX setup.
Freelance Sound Mixer/Recordist at Sierra Media Labs
May 1, 2018 - Present
Created innovative sound designs that enhanced the overall auditory experience of various projects. Edited audio recordings for clarity and coherence, ensuring high-quality output. Set up and configured audio equipment efficiently for live performances and recording sessions. Utilized advanced mixing techniques to balance audio elements and produce polished final tracks. Managed multiple projects simultaneously, ensuring timely delivery and adherence to client specifications. Collaborated closely with clients to understand their vision and deliver tailored audio solutions.
Film and Production Instructor at Cinelab Cinema School
July 1, 2023 - December 1, 2025
Instructed students of all ages in all stages of short film production, from initial concept to completed film. Employed a practical, hands-on teaching method that successfully integrated academic principles with real-world applications, resulting in positive student achievements.
Video Editor at Partido Movimiento Ciudadano
April 1, 2023 - July 1, 2023
Edited television and social media spots for the statewide election campaign for a political party, managing fast-paced workloads while coordinating with the producer and adhering to the party’s broadcast guidelines.
Producer of Educational Content at Montessori College of Chihuahua
June 1, 2019 - April 1, 2020
Produced over 2,000 educational videos during the pandemic for online schooling of preschool and elementary students at the Montessori College of Chihuahua.
Head of Audio-Visuals at Chihuahua City Culture Bureau
June 1, 2012 - December 1, 2014
Served as Head of Audio-Visual Media at the Chihuahua Bureau of Culture, producing institutional, promotional, and cultural content. This role provided extensive experience as a documentarian, journalist, and publicist focused on social media.
Founder, Film Maker, Producer at Indie Eye Cinema and Sierra Media Labs
January 1, 2004 - Present
Operated independently in Chihuahua, delivering advertising and film projects for national and international productions. Produced socially and culturally themed documentaries, enhancing community awareness and engagement. Actively participated in local film festivals and industry networking; contributed to award-winning work.
Head of Audio Visual Media at Chihuahua State Institute of Culture
July 1, 2014 - December 1, 2018
Produced institutional, promotional, and cultural content, significantly advancing the institute's outreach and public perception. Gained extensive experience as a documentary journalist and publicist with a focus on social media strategies.
Documentary Journalist / Publicist at ICHICULT (Chihuahua Institute of Culture)
September 1, 2011 - November 1, 2016
Provided in-depth coverage and summaries for diverse programs including Tierra de Revolucionarios, the State Book Fair, the State Art and Science Fair, Omawari, and the Chihuahua International Festival’s Children's Fair.
Video Producer at Montessori School of Chihuahua
June 1, 2019 - April 1, 2020
Produced over 2,000 educational videos for preschool and elementary students; crafted live television programs and internet-based podcasts to engage students remotely during the COVID-19 pandemic.
Camera Assistant / Lighting Assistant / Sound Recordist / Production Staff at Various National and International Productions
January 1, 2009 - Present
Collaborated with directors such as Martín Barajas on Mujer Descalza, Alejandro Gerbero on Viento A Parte, and Jeff Peterson on Medicine Man; contributed to soundtrack production and sound recording for projects including Cerro Grande, CONACULTA, and ICHICULT.
Crew at Casa Imaginaria TV
January 1, 2006 - September 1, 2010
Contributed to video-dance productions such as Horas Hombre through various technical roles.
Documentary Film Crew at Chihuahua Film Commission
March 1, 2018 - August 1, 2019
Produced coverage for the documentary Rock in Chihuahua: Tribes of the Desert; presented at the National Museum of Art (MUNAL).
Project Development at DocsMX
March 1, 2019 - April 1, 2020
Secured selection for project development with Rarábochi, a significant cultural film project.
Sound Recordist at Juan Daniel González
November 1, 2021 - December 1, 2021
Contributed sound recording for the fiction short Retiro de la Fuerza, winner Best Fiction Short at the Chihuahua City Festival; captured sound for the short A ká, recognized at FICM 2021.
Film Festival Organizer at Chihuahua Municipal Institute of Culture
April 1, 2015 - September 1, 2015
Orchestrated film festivals and competitions, including Chihuahua en Corto.
Coordinator at IM CIN E (Cine Mexico Platform)
March 1, 2016 - February 1, 2017
Coordinated the installation and management of 10 digital cinema screens across the state, expanding local cinema access.
Film Director at Freelance
January 1, 2014 - Present
Directed various film projects; also served as DP/Photographer for freelance assignments in Chihuahua, Mexico.
Director of Photography / Photographer at Freelance
January 1, 2014 - Present
Provided cinematography and photography services for diverse productions in Chihuahua and beyond.
Founder at Indie Eye Cinema
January 1, 2009 - Present
Fostered robust client relationships by delivering tailored media solutions and pioneering sound design; oversaw end-to-end video production and collaborated to elevate content.
Founder at Sierra Media Labs
September 1, 2012 - Present
Cultivated solid client relationships through consistent delivery of customized media solutions; engineered innovative sound designs; led projects from inception to completion; collaborated to elevate content and realize a shared vision.
Senior Video Editor at Movimiento Ciudadano Party
April 1, 2022 - July 1, 2022
Leveraged proficiency in Adobe Premiere Pro to produce over 2,000 educational videos during the pandemic; edited TV and social media spots for a state-wide election campaign; demonstrated strong editorial judgment, compliance with broadcast standards, and multi-camera editing; demonstrated expertise in Adobe After Effects, Photoshop, and AI video generation; crafted dynamic graphics to enhance audience engagement.
Film Crew (Camera/Sound/Lighting) / Assistant Director at Freelance (Chihuahua/DFW, MX/USA)
April 1, 2009 - Present
Contributed to large-scale productions by assisting lighting and camera departments; coordinated inter-departmental activities as Assistant Director; provided technical support to troubleshoot issues and maintain equipment functionality during events; collaborated with team members to enhance project outputs and foster a positive working environment; devised creative problem-solving strategies to tackle challenges and improve overall project efficiency.
Freelance Sound Mixer/Recordist at Freelance (Chihuahua/DFW, MX/USA)
July 1, 2009 - Present
Set up and operation of audio for live events; stereo mixing; ensuring high-quality output.
Stage Lighting Technician at Chihuahua State Culture Bureau
March 1, 2014 - Present
Graphic Designer and Titles Programmer at Mercury Radio Arts
January 1, 2023 - Present
Created dynamic graphics and titles for live events; programmed motion graphics for on-site presentations; collaborated with team to deliver engaging visuals.

Education

High School at Hillcrest High School
July 1, 1990 - December 1, 1993
Technical Media and Film Studies - Film and Media at Chihuahua, Mexico
January 1, 2004 - December 31, 2018
Self Taught Technical Degree in Editing and Animation - Video and Film Editor at Chihuahua, Mexico
January 1, 2005 - December 31, 2020
High School at Hillcrest High School
July 1, 1990 - December 1, 1993
Technical Media and Film Studies - Film and Media at Chihuahua, Mexico
January 1, 2004 - January 1, 2018
Technical Degree in Editing and Animation - Video and Film Editor at Chihuahua, Mexico
January 1, 2005 - January 1, 2020
Technical Degree in Editing and Animation - Video and Film Editor at Self-taught
August 1, 2005 - December 1, 2007
Technical Media and Film Studies - Film and Media at Self-taught
March 1, 2008 - February 1, 2019
Technical Media and Film Studies at Chihuahua, Mexico
January 1, 2002 - September 1, 2009
Technical Degree in Editing and Animation at Self-taught, Chihuahua, Mexico
January 1, 2009 - January 1, 2014
High School at Hillcrest High School
July 1, 1990 - December 1, 1993
Technical Media and Film Studies - Film and Media at Chihuahua, Mexico
January 1, 2004 - January 1, 2018
Technical Degree in Editing and Animation - Video and Film Editor at Chihuahua, Mexico
January 1, 2005 - January 1, 2020

Qualifications

Generative AI
October 1, 2025 - March 6, 2026
Folklore Agency Lighting the scene Master Class
December 1, 2024 - March 6, 2026
FECCH Festival Short Film Direction
August 1, 2024 - March 6, 2026
Sound acquisition and clean-up
April 1, 2021 - March 6, 2026
ICM Institute Stage Lighting
March 1, 2014 - March 6, 2026
Generative AI
October 1, 2025 - March 6, 2026
Folklore Agency Lighting the Scene Master Class
December 1, 2024 - March 6, 2026
FECCH Festival Short Film Direction
August 1, 2024 - March 6, 2026
Cinelab Film School - Sound acquisition and clean-up
April 1, 2021 - March 6, 2026
ICM Institute - Stage Lighting
March 1, 2014 - March 6, 2026
Chihuahua State Culture Bureau - Stage Lighting
March 1, 2014 - March 6, 2026
Generative AI
January 11, 2030 - March 6, 2026
Short Film Direction
August 1, 2024 - March 6, 2026
Lighting the Scene Master Class
December 1, 2024 - March 6, 2026
Sound acquisition and clean-up
April 1, 2021 - March 6, 2026
Generative AI
October 1, 2025 - March 9, 2026
Folklore Agency Lighting the scene Master Class
December 1, 2024 - March 9, 2026
FECCH Festival Short Film Direction
August 1, 2024 - March 9, 2026
Cinelab Film School - Sound acquisition and clean-up
April 1, 2021 - March 9, 2026
ICM Institute - Stage Lighting
March 1, 2014 - March 9, 2026
Chihuahua State Culture Bureau - Stage Lighting
March 1, 2014 - March 9, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Government, Non-Profit Organization