Consumer Insights Associate with 4+ years of experience in digital community building and social media strategy. I specialise in shaping strong online brand identities in fast-paced environments by combining consumer psychology with data-driven marketing.
Experienced in managing social media across Instagram, Facebook, LinkedIn, X (Twitter), and TikTok, with a focus on trend analysis, campaign execution, and meaningful audience engagement. I’ve led targeted content strategies that increased YouTube subscribers by 233% and scaled Instagram communities to 44K followers through engaging content and influencer collaborations, while maintaining a consistent brand voice across platforms.
Skilled in analytics, performance reporting, and strategy optimisation, I continuously refine marketing efforts based on audience behaviour and platform trends. Known for clear communication and timely community management, I help brands build visibility, credibility, and lasting digital relationships.
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