Consumer Insights Associate with 4+ years of experience in digital community building and social media strategy. I specialise in shaping strong online brand identities in fast-paced environments by combining consumer psychology with data-driven marketing. Experienced in managing social media across Instagram, Facebook, LinkedIn, X (Twitter), and TikTok, with a focus on trend analysis, campaign execution, and meaningful audience engagement. I’ve led targeted content strategies that increased YouTube subscribers by 233% and scaled Instagram communities to 44K followers through engaging content and influencer collaborations, while maintaining a consistent brand voice across platforms. Skilled in analytics, performance reporting, and strategy optimisation, I continuously refine marketing efforts based on audience behaviour and platform trends. Known for clear communication and timely community management, I help brands build visibility, credibility, and lasting digital relationships.

Arshin Ariyaz KC

Consumer Insights Associate with 4+ years of experience in digital community building and social media strategy. I specialise in shaping strong online brand identities in fast-paced environments by combining consumer psychology with data-driven marketing. Experienced in managing social media across Instagram, Facebook, LinkedIn, X (Twitter), and TikTok, with a focus on trend analysis, campaign execution, and meaningful audience engagement. I’ve led targeted content strategies that increased YouTube subscribers by 233% and scaled Instagram communities to 44K followers through engaging content and influencer collaborations, while maintaining a consistent brand voice across platforms. Skilled in analytics, performance reporting, and strategy optimisation, I continuously refine marketing efforts based on audience behaviour and platform trends. Known for clear communication and timely community management, I help brands build visibility, credibility, and lasting digital relationships.

Available to hire

Consumer Insights Associate with 4+ years of experience in digital community building and social media strategy. I specialise in shaping strong online brand identities in fast-paced environments by combining consumer psychology with data-driven marketing.

Experienced in managing social media across Instagram, Facebook, LinkedIn, X (Twitter), and TikTok, with a focus on trend analysis, campaign execution, and meaningful audience engagement. I’ve led targeted content strategies that increased YouTube subscribers by 233% and scaled Instagram communities to 44K followers through engaging content and influencer collaborations, while maintaining a consistent brand voice across platforms.

Skilled in analytics, performance reporting, and strategy optimisation, I continuously refine marketing efforts based on audience behaviour and platform trends. Known for clear communication and timely community management, I help brands build visibility, credibility, and lasting digital relationships.

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Language

English
Fluent

Work Experience

Brand Lead & Customer Relations Officer at Chefo Use
August 1, 2025 - December 1, 2025
Led brand strategy and marketing campaigns across major social media platforms to enhance regional visibility and sales, shaping digital identity and online presence with engaging content and data-driven actions while staying updated on social media trends.
Clinical Coordinator at Sphecho
April 1, 2025 - July 1, 2025
Hired therapists, onboarding, and performance tracking using initiative and clear English communication to maintain consistent services standards and client-therapist alignment.
Instructional Designer & Faculty Lead at Aifer Education Pvt Ltd
April 1, 2022 - November 1, 2022
Designed and implemented a comprehensive curriculum for MA and BSc Psychology programs at IGNOU, tailoring educational materials such as video lectures and study guides to enhance student engagement and meet university standards.
Community Coordinator at Aifer Education Pvt Ltd
August 1, 2023 - March 1, 2025
Managed over 24,000 student communities across Instagram, Facebook, Twitter, and LinkedIn; drove online presence through live sessions, free resources, and engaging content, boosting brand consistency and engagement while guiding 4 0% increase in program enrollment.
Content Creator at Aifer Education Pvt Ltd
January 1, 2020 - March 1, 2021
Developed over 500 mock test questions and comprehensive academic materials tailored for psychology students, improving study resources and engagement.
Academic Mentor (Volunteer) at Team Incubation
January 1, 2019 - December 1, 2021
Provided academic guidance and mentorship to students, including organizing study sessions and workforce readiness activities.
Listening Volunteer at Listening Community
January 1, 2019 - January 1, 2023
Provided empathetic, non-judgmental psychological listening support to individuals in need, promoting mental well-being.

Education

MA Psychology at Central University of Haryana
July 1, 2019 - July 1, 2021
BSc Psychology at University of Calicut
January 1, 2016 - January 1, 2019

Qualifications

AI - Application in Marketing & Finance
March 1, 2025 - January 24, 2026
AI Data Labelling
January 11, 2030 - January 24, 2026
AI Collection (Video)
January 11, 2030 - January 24, 2026
AI Collection (Audio)
January 11, 2030 - January 24, 2026
AI Developer
January 11, 2030 - January 24, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other