Diana Roca

Available to hire

Hi, I'm Diana Roca, a UI/Product Designer focused on creating clear, engaging digital experiences.

About

Hi, I’m Diana Roca, a UI/Product Designer focused on creating clear, engaging digital experiences. I lead UX/UI design with Figma-first workflows, building scalable design systems and intuitive interfaces aligned with business and user goals.
I enjoy turning complex requirements into structured, polished products, not just visually, but also through clear, conversion-focused messaging. I craft UI copy and microcopy that guide user actions, simplify information, and improve engagement across digital journeys.
I’m comfortable collaborating with cross-functional teams in agile environments, iterating based on feedback and performance, and delivering thoughtful, high-quality design solutions. I also explore AI-assisted workflows to enhance speed, ideation, and creative direction in modern digital products.

  • Joined March 2026

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Education
  • Retail

Projects · 1

Overview

A simplified experience for your daily horoscope.
Infinity Zodiac is a mobile horoscope app designed to offer a calm, focused daily ritual for users interested in astrology. The goal was to simplify horoscope consumption into a visually refined, distraction-free experience that users return to daily.

Design Approach
The Problem
Most horoscope apps overwhelm users with cluttered feeds, ads, and scattered information that break emotional flow.
This project explores how astrology can feel quieter, more personal, and visually guided instead.

The Objective
To design a minimal, emotionally grounded experience where astrology feels reflective, not commercial.

Role: UI/UX Designer
Platform: iOS / Android
Scope: User flows, main screens, component system, visual direction.
Focus: Interaction design, visual language, iconography, illustration.

User Journey
Designed to support a daily check-in habit without cognitive overload.
User Journey interfaces that feel personal, symbolic, and immersive.

UX Flows
The app supports a single, repeatable daily habit and the structure avoids decision fatigue while maintaining emotional depth

Custom Elements
Custom icons & illustrations for a cohesive brand experience.

Design System
The visual language combines red rose and soft gradients to evoke ritual, continuity, and emotional warmth, to align astrology with a daily reflective practice.
Typography: chosen to feel ritualistic and timeless.
Gradients: represent cosmic flow and continuity.

Final Note
What this concept explores?

  • How visual tone influences emotional trust
  • How astrology apps can feel less commercial
  • How symbolism can replace text-heavy explanations

Work experience

Lead UX/UI & Product Designer · Web HustlerApr 2020 – Present · 6 yrs 8 mos

Led UI/UX and product design for contract-based projects, focusing on Figma-driven design systems, user flows, and high-fidelity interfaces for digital products and websites. Owned end-to-end UI/UX design in Figma—from wireframes and user flows to production-ready interfaces. Designed and maintained scalable UI systems and component libraries to ensure cross-product consistency. Applied UX principles to structure information, improve usability, and guide users through clear, intuitive flows. Translated business and user requirements into functional, visually refined digital experiences. Shaped interface ecosystems to enhance usability, clarity, and scalable development. Created conversion-focused website copy and structured microcopy to simplify complex information and boost UX. Collaborated in agile sprints and managed priorities through ClickUp.

Web & UX Designer · GraitecNov 2019 – Mar 2021 · 1 yr 5 mos

Redesigned and optimized core website pages for an Autodesk partner, collaborating with engineering teams to deliver responsive, scalable UX patterns.

Visual & UI Designer · FreelanceApr 2014 – Jan 2019 · 4 yrs 10 mos

Designed websites and digital interfaces for clients, aligning visual storytelling with usability and business objectives.

Education

Project Management & Entrepreneurship studies · SNSPA2030 – 2026

Certifications and awards

B.A. Visual Design2010 – 2013

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