Hi, I'm Diana Roca, a UI/Product Designer focused on creating clear, engaging digital experiences. I lead UX/UI design with Figma-first workflows, building scalable design systems and intuitive interfaces aligned with business and user goals. I enjoy turning complex requirements into structured, polished products, not just visually, but also through clear, conversion-focused messaging. I craft UI copy and microcopy that guide user actions, simplify information, and improve engagement across digital journeys. I’m comfortable collaborating with cross-functional teams in agile environments, iterating based on feedback and performance, and delivering thoughtful, high-quality design solutions. I also explore AI-assisted workflows to enhance speed, ideation, and creative direction in modern digital products.…

Diana Roca

Hi, I'm Diana Roca, a UI/Product Designer focused on creating clear, engaging digital experiences. I lead UX/UI design with Figma-first workflows, building scalable design systems and intuitive interfaces aligned with business and user goals. I enjoy turning complex requirements into structured, polished products, not just visually, but also through clear, conversion-focused messaging. I craft UI copy and microcopy that guide user actions, simplify information, and improve engagement across digital journeys. I’m comfortable collaborating with cross-functional teams in agile environments, iterating based on feedback and performance, and delivering thoughtful, high-quality design solutions. I also explore AI-assisted workflows to enhance speed, ideation, and creative direction in modern digital products.…

Available to hire

Hi, I’m Diana Roca, a UI/Product Designer focused on creating clear, engaging digital experiences. I lead UX/UI design with Figma-first workflows, building scalable design systems and intuitive interfaces aligned with business and user goals.
I enjoy turning complex requirements into structured, polished products, not just visually, but also through clear, conversion-focused messaging. I craft UI copy and microcopy that guide user actions, simplify information, and improve engagement across digital journeys.
I’m comfortable collaborating with cross-functional teams in agile environments, iterating based on feedback and performance, and delivering thoughtful, high-quality design solutions. I also explore AI-assisted workflows to enhance speed, ideation, and creative direction in modern digital products.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate
Italian
Intermediate
Japanese
Beginner

Work Experience

Lead UX/UI & Product Designer at Web Hustler
April 1, 2020 - Present
Led UI/UX and product design for contract-based projects, focusing on Figma-driven design systems, user flows, and high-fidelity interfaces for digital products and websites. Owned end-to-end UI/UX design in Figma—from wireframes and user flows to production-ready interfaces. Designed and maintained scalable UI systems and component libraries to ensure cross-product consistency. Applied UX principles to structure information, improve usability, and guide users through clear, intuitive flows. Translated business and user requirements into functional, visually refined digital experiences. Shaped interface ecosystems to enhance usability, clarity, and scalable development. Created conversion-focused website copy and structured microcopy to simplify complex information and boost UX. Collaborated in agile sprints and managed priorities through ClickUp.
Web & UX Designer at Graitec
November 1, 2019 - March 1, 2021
Redesigned and optimized core website pages for an Autodesk partner, collaborating with engineering teams to deliver responsive, scalable UX patterns.
Visual & UI Designer at Freelance
April 1, 2014 - January 1, 2019
Designed websites and digital interfaces for clients, aligning visual storytelling with usability and business objectives.

Education

Project Management & Entrepreneurship studies at SNSPA
January 11, 2030 - March 31, 2026

Qualifications

B.A. Visual Design
January 1, 2010 - January 1, 2013

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail
    paper Infinity ZODIAC App | UI Design

    Overview

    A simplified experience for your daily horoscope.
    Infinity Zodiac is a mobile horoscope app designed to offer a calm, focused daily ritual for users interested in astrology. The goal was to simplify horoscope consumption into a visually refined, distraction-free experience that users return to daily.

    Design Approach
    The Problem
    Most horoscope apps overwhelm users with cluttered feeds, ads, and scattered information that break emotional flow.
    This project explores how astrology can feel quieter, more personal, and visually guided instead.

    The Objective
    To design a minimal, emotionally grounded experience where astrology feels reflective, not commercial.

    Role: UI/UX Designer
    Platform: iOS / Android
    Scope: User flows, main screens, component system, visual direction.
    Focus: Interaction design, visual language, iconography, illustration.

    User Journey
    Designed to support a daily check-in habit without cognitive overload.
    User Journey interfaces that feel personal, symbolic, and immersive.

    UX Flows
    The app supports a single, repeatable daily habit and the structure avoids decision fatigue while maintaining emotional depth

    Custom Elements
    Custom icons & illustrations for a cohesive brand experience.

    Design System
    The visual language combines red rose and soft gradients to evoke ritual, continuity, and emotional warmth, to align astrology with a daily reflective practice.
    Typography: chosen to feel ritualistic and timeless.
    Gradients: represent cosmic flow and continuity.

    Final Note
    What this concept explores?

    • How visual tone influences emotional trust
    • How astrology apps can feel less commercial
    • How symbolism can replace text-heavy explanations