I am a versatile content professional specializing in SEO-driven content strategy, academic language editing, and B2B/SaaS marketing. I translate complex technical concepts into engaging narratives and turn research into actionable content. In my roles, I enjoy collaborating with domain experts to shape crisp digital narratives and help teams reach their goals. In my positions at REVA University and Scientific Publishing, I have led content strategy, managed editorial calendars, overseen CRM-driven lead nurturing and enrollment, and produced SEO-optimized blogs and marketing materials. I thrive in cross-functional environments, work closely with CXOs, and continuously optimize content through analytics to maximize impact.

Arthi Varadhan

I am a versatile content professional specializing in SEO-driven content strategy, academic language editing, and B2B/SaaS marketing. I translate complex technical concepts into engaging narratives and turn research into actionable content. In my roles, I enjoy collaborating with domain experts to shape crisp digital narratives and help teams reach their goals. In my positions at REVA University and Scientific Publishing, I have led content strategy, managed editorial calendars, overseen CRM-driven lead nurturing and enrollment, and produced SEO-optimized blogs and marketing materials. I thrive in cross-functional environments, work closely with CXOs, and continuously optimize content through analytics to maximize impact.

Available to hire

I am a versatile content professional specializing in SEO-driven content strategy, academic language editing, and B2B/SaaS marketing. I translate complex technical concepts into engaging narratives and turn research into actionable content. In my roles, I enjoy collaborating with domain experts to shape crisp digital narratives and help teams reach their goals.

In my positions at REVA University and Scientific Publishing, I have led content strategy, managed editorial calendars, overseen CRM-driven lead nurturing and enrollment, and produced SEO-optimized blogs and marketing materials. I thrive in cross-functional environments, work closely with CXOs, and continuously optimize content through analytics to maximize impact.

See more

Language

English
Advanced
Telugu
Fluent

Work Experience

Content Strategist at REVA Academy for Corporate Excellence (RACE), REVA University
January 1, 2026 - Present
Led content strategy, keyword research, and editorial calendar; collaborated with CXOs and domain leaders to translate objectives into digital narratives; managed CMS workflows and CRM-based lead nurturing and enrollment conversion; produced SEO-optimized blogs, sales copy, and LinkedIn content.
Content Writer at REVA Academy for Corporate Excellence (RACE), REVA University
September 1, 2024 - December 31, 2025
Wrote and edited blogs, website pages, PR articles, guest posts, and marketing materials; contributed to content strategy and digital storytelling; supported enrollment and program promotion.
SEO Technical Writer at aecc – Digital Innovation Hub
March 1, 2023 - August 31, 2024
Created technical SEO content and product strategy materials for SaaS and digital innovation initiatives; collaborated with cross-functional teams to align content with business goals.
Content Writer at SaaS Mantra
July 1, 2022 - March 31, 2023
Wrote and edited SaaS marketing content, product strategy materials, and growth-focused blogs; supported content creation for demand generation.
Junior Executive – Language Editor at Scientific Publishing Services Pvt Ltd
May 1, 2021 - August 31, 2022
Edited manuscripts for style, grammar, and consistency; edited Palgrave and Springer manuscripts; supported quality assurance for academic publishing.
Language Editor (Grade 1) at Scientific Publishing Services Pvt Ltd
November 1, 2019 - May 31, 2021
Edited Level 2 Palgrave manuscripts for language quality and consistency across complex disciplines.

Education

MSc Applied Microbiology at Madras Christian College, Chennai
January 1, 2016 - December 31, 2018
BSc Microbiology at Madras Christian College, Chennai
January 1, 2013 - December 31, 2016

Qualifications

Content Marketing Certification
January 11, 2030 - May 2, 2026
AI in Digital Marketing
January 11, 2030 - May 2, 2026
Agile Project Management
January 11, 2030 - May 2, 2026
Project Initiation: Starting a Successful Project (Google / Coursera)
January 11, 2030 - May 2, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other