Arthur Bucatari

Directed multi-disciplinary production teams (videographers, editors, sound designers, and SMM managers) across a flagship multi-channel video ecosystem. Raised average viewer retention by 45% and grew monthly reach to 1.2M+ impressions. Built end-to-end VSEO frameworks, advanced sound design standards, and implemented hook-retention editing protocols for vertical and long-form formats. Increased social-to-web conversion rates by 38% by optimizing narrative pacing, video structure, and funnel alignment across organic and paid channels.

Spearheaded creative direction, narrative scripting, live-action filming, and senior post-production for UK commercial brands, luxury clients, and cultural institutions. Architected an interconnected luxury brand conversion funnel linking Instagram Reels, TikTok, YouTube, and paid retargeting across key touchpoints. Generated £110k / 32% in attributed pipeline growth and managed full production lifecycles from client pitch through treatment development and budget governance (£8k–£30k). Directed editing, color grading, and platform-native SMM distribution, ensuring cohesion between creative and performance goals.

Directed commercial video edits and created branded editorial series content, plus high-conversion social scripts for major UK advertisers and London audiences. Consistently exceeded campaign engagement benchmarks by +35%. Partnered with editorial leadership and commercial sales teams to translate tier-1 London brand briefs into viral short-form video packages, scaling organic shareability and lowering paid CPA by 28%. Supported cross-functional execution to align editorial storytelling with conversion-driven social packaging.