Interim Creative Director at MetaDesign

Managing brand development and implementation of the global rebranding programme for a DAX corporation, including detailed brand and product guidelines, employer branding, photo shoots, UI system updates and brand onboarding learning modules. Leading a team of 10 interdisciplinary designers and copywriters. Directing client-specific pitches and consulting for ad agencies and spatial design teams.

Creative Contract Partner at DWL GmbH

Developed and implemented brand identity including brand strategy, overall visual identity, motion identity, web design, print, stationery, editorial, signage and social identity. Created brand activation campaigns and internal/external launches. Managed client relationships, delivered presentations, led workshops and developed onboarding trainings.

Executive Creative Director at Mutabor Design

Managed full-scale end-to-end rebranding programmes for German and international corporation clients with full account and budget responsibility. Led a cross-functional team of 15 including strategists, brand and digital designers, copywriters, motion specialists and architects/interior designers. Built the team, conducted interviews and reviews; developed and optimised processes, trainings and workflows; conducted strategic workshops, onboardings and surveys; oversaw development of brand strategy, communication strategy, employer branding strategy, brand design, implementation and activation.

Creative Contract Partner at INVERS GmbH

Brand design development and implementation including overall visual identity, web design, print, editorial, signage, corporate clothing, office interior and wayfinding, vehicle design, trade fair design and launch movie. Managed client relationships, delivered presentations, led workshops and developed onboarding trainings.