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I'm Arveena Hasan, a Berlin-based graphic designer specializing in branding, digital design, and UI/UX. With over four years of experience across fashion, beauty, home, and gourmet sectors, I craft cohesive brand identities and intuitive interfaces that engage customers and drive growth. I love collaborating with marketing and development teams, mentoring junior designers, and exploring AI-powered tools to speed up workflows while keeping a human-centered approach to design. I'm passionate about storytelling through visuals and creating experiences that blend creativity with technology.…I'm Arveena Hasan, a Berlin-based graphic designer specializing in branding, digital design, and UI/UX. With over four years of experience across fashion, beauty, home, and gourmet sectors, I craft cohesive brand identities and intuitive interfaces that engage customers and drive growth. I love collaborating with marketing and development teams, mentoring junior designers, and exploring AI-powered tools to speed up workflows while keeping a human-centered approach to design. I'm passionate about storytelling through visuals and creating experiences that blend creativity with technology.

Arveena Hasan

Graphic Designer, Storyboard Artist, Motion Graphic Designer, +4

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I'm Arveena Hasan, a Berlin-based graphic designer specializing in branding, digital design, and UI/UX. With over four years of experience across fashion, beauty, home, and gourmet sectors, I craft cohesive brand identities and intuitive interfaces that engage customers and drive growth. I love collaborating with marketing and development teams, mentoring junior designers, and exploring AI-powered tools to speed up workflows while keeping a human-centered approach to design. I'm passionate about storytelling through visuals and creating experiences that blend creativity with technology.…I'm Arveena Hasan, a Berlin-based graphic designer specializing in branding, digital design, and UI/UX. With over four years of experience across fashion, beauty, home, and gourmet sectors, I craft cohesive brand identities and intuitive interfaces that engage customers and drive growth. I love collaborating with marketing and development teams, mentoring junior designers, and exploring AI-powered tools to speed up workflows while keeping a human-centered approach to design. I'm passionate about storytelling through visuals and creating experiences that blend creativity with technology.

Available to hire

I’m Arveena Hasan, a Berlin-based graphic designer specializing in branding, digital design, and UI/UX. With over four years of experience across fashion, beauty, home, and gourmet sectors, I craft cohesive brand identities and intuitive interfaces that engage customers and drive growth.

I love collaborating with marketing and development teams, mentoring junior designers, and exploring AI-powered tools to speed up workflows while keeping a human-centered approach to design. I’m passionate about storytelling through visuals and creating experiences that blend creativity with technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Urdu

Fluent

English

Fluent

German

Beginner

Arabic

Beginner

Work Experience

Graphic Designer at Global Encounters – Dubai, UAE

November 1, 2023 - Present

Design event branding and digital campaigns for global youth festivals, producing visuals to highlight cross-cultural collaboration. Created print and digital media for community campaigns and events. Led event execution teams and managed data optimization for program outcomes. Organized workshops on life skills for youth leadership development and led adventure camps to foster teamwork, creativity, and personal growth.

Graphic Designer at Landmark Group - Centrepoint Stores - Dubai, UAE

October 31, 2024 - August 28, 2025

Graphic Designer at Galeries Lafayette - French Department Stores – Dubai, UAE

November 1, 2024 - Present

Graphic design role within a major French department store, contributing to in-store visuals and digital campaigns.

Storyboard Artist at Vezyon - Creative Triplet – Karachi, Pakistan

August 31, 2022 - August 28, 2025

Translated scripts into visual storyboards with clear pacing and creative direction. Mentored junior artists and maintained alignment with client expectations. Produced storyboards using Adobe Photoshop and Illustrator.

Senior Graphic Designer at Media Concept Pvt Ltd – Karachi, Pakistan

March 31, 2021 - August 28, 2025

Designed branding, packaging, and marketing visuals for corporate and retail clients using Adobe Creative Suite. Supervised junior designers to produce high-quality, on-brand campaign content. Produced branding assets, logos, and social media designs for startups and agencies.

Graphic Designer at Creative Tab – Online, Australia

July 31, 2020 - August 28, 2025

Assisted with storyboards for explainer videos, ensuring creative alignment. Designed logos, banners, and social media content to increase brand visibility. Supported print and digital campaigns including email and WhatsApp marketing creatives.

Storyboard Artist at Aimviz – Karachi, Pakistan

May 31, 2018 - August 28, 2025

Produced storyboards for various projects using Adobe Photoshop and Illustrator, supporting explainer videos and other visual storytelling materials.

Digital Media Designer at Akdml – Online, Pakistan

August 31, 2017 - August 28, 2025

Created logos, banners, and social media content to improve brand visibility as well as supporting digital marketing campaigns.

Marketing Assistant at Lalani & Associates – Karachi, Pakistan

December 31, 2015 - August 28, 2025

Created print, digital, and social media assets including banners, emailers, website creatives, and in-store visuals. Supported marketing operations and campaign development.

Senior Graphic Designer at Media Concept Pvt Ltd

March 31, 2021 - September 25, 2025

Created print, digital, and social media assets including banners, emailers, website creatives, and in-store visuals. Produced AI-enhanced video and image content for fashion, beauty, home, and gourmet categories. Contributed to overall sales growth through improved digital campaigns. Led design projects to ensure brand consistency and usability across channels.

Graphic Designer at Creative Tab

July 31, 2020 - September 25, 2025

Designed web and mobile interfaces in Figma, Adobe XD, and Illustrator with focus on usability and brand consistency. Created branding assets, packaging, logos, banners, and social media content to increase brand visibility. Collaborated with marketing and development teams to optimize campaigns.

Storyboard Artist at AimViz

May 31, 2018 - September 25, 2025

Translated scripts into storyboards with clear pacing and creative direction for explainer and promotional videos. Collaborated with designers and videographers to produce compelling visual narratives.

Digital Media Designer at AKDIML (Online)

August 31, 2017 - September 25, 2025

Produced branding, packaging, and marketing visuals for corporate and retail clients. Led junior designers, mentored team members, and ensured alignment with client expectations. Created AI-assisted visuals to accelerate workflows.

Marketing Assistant at Lalani & Associates

December 31, 2015 - September 25, 2025

Managed print, digital, and social media assets including banners and email campaigns. Supported in-store visuals and marketing campaigns; contributed to overall branding efforts for corporate and retail clients.

Senior Graphic Designer at Media Concept Pvt Ltd

August 1, 2020 - March 31, 2021

Created print, digital, and social media assets including banners, emailers, website creatives, and in-store visuals. Produced AI-enhanced video and image content for fashion, beauty, home, and gourmet categories. Leveraged advanced AI tools to accelerate campaign workflows. Contributed to 230% overall sales growth, with online sales rising from 2% to 4% via digital campaigns. Designed web and mobile interfaces in Figma, Adobe XD, and Illustrator with focus on usability and brand consistency. Implemented user-centered design strategies to enhance customer experience and engagement. Collaborated with marketing and development teams to optimize digital campaigns. Achieved 93% of online sales targets via creative UI/UX solutions. Mentored junior artists and maintained alignment with client expectations.

Graphic Designer at Creative Tab – Online

May 1, 2020 - July 31, 2020

Graphic Designer

Digital Media Designer at AKDIML – Online

July 1, 2017 - August 31, 2017

Created digital media assets across branding and marketing campaigns for online clients.

Trainer at World Association of Girl Guides and Girl Scouts – Karachi

October 1, 2015 - December 31, 2015

Led youth programs, workshops, and life-skills sessions; organized events and supported community campaigns.