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I’m Arwa Aldayes, a creative marketing and management student and freelance brand designer with experience developing visual identities and branding for startups. I enjoy creating thoughtful, cohesive visual concepts while applying my understanding of marketing and consumer behaviour to bring ideas to life. I’m particularly interested in beauty and lifestyle brands and creating visuals that feel engaging, creative, and true to the essence of a brand. I enjoy end-to-end work—from concept development and visual communication through to final design delivery.…I’m Arwa Aldayes, a creative marketing and management student and freelance brand designer with experience developing visual identities and branding for startups. I enjoy creating thoughtful, cohesive visual concepts while applying my understanding of marketing and consumer behaviour to bring ideas to life. I’m particularly interested in beauty and lifestyle brands and creating visuals that feel engaging, creative, and true to the essence of a brand. I enjoy end-to-end work—from concept development and visual communication through to final design delivery.

ARWA ALDAYES

Brand Designer, Graphic Designer, Logo Designer, +2

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I’m Arwa Aldayes, a creative marketing and management student and freelance brand designer with experience developing visual identities and branding for startups. I enjoy creating thoughtful, cohesive visual concepts while applying my understanding of marketing and consumer behaviour to bring ideas to life. I’m particularly interested in beauty and lifestyle brands and creating visuals that feel engaging, creative, and true to the essence of a brand. I enjoy end-to-end work—from concept development and visual communication through to final design delivery.…I’m Arwa Aldayes, a creative marketing and management student and freelance brand designer with experience developing visual identities and branding for startups. I enjoy creating thoughtful, cohesive visual concepts while applying my understanding of marketing and consumer behaviour to bring ideas to life. I’m particularly interested in beauty and lifestyle brands and creating visuals that feel engaging, creative, and true to the essence of a brand. I enjoy end-to-end work—from concept development and visual communication through to final design delivery.

Available to hire

I’m Arwa Aldayes, a creative marketing and management student and freelance brand designer with experience developing visual identities and branding for startups. I enjoy creating thoughtful, cohesive visual concepts while applying my understanding of marketing and consumer behaviour to bring ideas to life.

I’m particularly interested in beauty and lifestyle brands and creating visuals that feel engaging, creative, and true to the essence of a brand. I enjoy end-to-end work—from concept development and visual communication through to final design delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Brand & Digital Designer at Freelance

March 1, 2019 - Present

Developed visual identities and logo concepts for startup businesses, translating clients’ ideas into cohesive and distinctive brand visuals. Created branding concepts tailored to specific business needs, target audiences, and brand positioning. Worked independently with clients from initial concept development through to final designs. Applied principles of composition, typography, colour, and visual hierarchy to create engaging brand materials. Delivered a range of digital brand assets and identity elements including brand identity development, logo design, and creative concept development.

Teacher’s Assistant (Support for teachers and students) at Al Hamra International School

January 1, 2018 - May 1, 2019

Supported teachers with classroom activities and student supervision. Assisted with evaluating student work and maintaining an organised learning environment. Developed strong communication, organisation, and teamwork skills while supporting day-to-day learning needs in the school setting.

Education

BA (Business) - Marketing and Management (Revelent coursework; degree not explicitly stated) at Queen Mary University of London

January 1, 2023 - August 27, 2026

Qualifications

Relevant coursework (no specific certification named): Advertising, Strategic Marketing, International Marketing, Marketing Entrepreneurship, Quantitative Analysis for Business Accounting & Finance, Creative Portfolio

January 1, 2023 - August 27, 2026