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I’m a visionary video director and creative leader with 20+ years of experience bringing live-action production, motion graphics, and brand campaigns to life—always with a human-centered visual story at the core. From the first concept through final delivery, I translate complex, technical subject matter into clear, compelling narratives that feel premium, on-brand, and emotionally resonant. I’ve led teams on set and in post-production, collaborating with global stakeholders and cross-functional partners while delivering high-quality work under tight timelines. Whether I’m directing product and launch videos, shaping narrative strategy, overseeing edits and compositing, or guiding UI/UX-focused storytelling for future-facing experiences, I thrive in fast-paced environments where clarity, creative conviction, and momentum matter.…I’m a visionary video director and creative leader with 20+ years of experience bringing live-action production, motion graphics, and brand campaigns to life—always with a human-centered visual story at the core. From the first concept through final delivery, I translate complex, technical subject matter into clear, compelling narratives that feel premium, on-brand, and emotionally resonant. I’ve led teams on set and in post-production, collaborating with global stakeholders and cross-functional partners while delivering high-quality work under tight timelines. Whether I’m directing product and launch videos, shaping narrative strategy, overseeing edits and compositing, or guiding UI/UX-focused storytelling for future-facing experiences, I thrive in fast-paced environments where clarity, creative conviction, and momentum matter.

Arya Senboutaraj

Film Director, Creative Director, Motion Graphic Designer, +2

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I’m a visionary video director and creative leader with 20+ years of experience bringing live-action production, motion graphics, and brand campaigns to life—always with a human-centered visual story at the core. From the first concept through final delivery, I translate complex, technical subject matter into clear, compelling narratives that feel premium, on-brand, and emotionally resonant. I’ve led teams on set and in post-production, collaborating with global stakeholders and cross-functional partners while delivering high-quality work under tight timelines. Whether I’m directing product and launch videos, shaping narrative strategy, overseeing edits and compositing, or guiding UI/UX-focused storytelling for future-facing experiences, I thrive in fast-paced environments where clarity, creative conviction, and momentum matter.…I’m a visionary video director and creative leader with 20+ years of experience bringing live-action production, motion graphics, and brand campaigns to life—always with a human-centered visual story at the core. From the first concept through final delivery, I translate complex, technical subject matter into clear, compelling narratives that feel premium, on-brand, and emotionally resonant. I’ve led teams on set and in post-production, collaborating with global stakeholders and cross-functional partners while delivering high-quality work under tight timelines. Whether I’m directing product and launch videos, shaping narrative strategy, overseeing edits and compositing, or guiding UI/UX-focused storytelling for future-facing experiences, I thrive in fast-paced environments where clarity, creative conviction, and momentum matter.

Available to hire

I’m a visionary video director and creative leader with 20+ years of experience bringing live-action production, motion graphics, and brand campaigns to life—always with a human-centered visual story at the core. From the first concept through final delivery, I translate complex, technical subject matter into clear, compelling narratives that feel premium, on-brand, and emotionally resonant.

I’ve led teams on set and in post-production, collaborating with global stakeholders and cross-functional partners while delivering high-quality work under tight timelines. Whether I’m directing product and launch videos, shaping narrative strategy, overseeing edits and compositing, or guiding UI/UX-focused storytelling for future-facing experiences, I thrive in fast-paced environments where clarity, creative conviction, and momentum matter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Motion Graphics Designer & Animator at Media Arts Lab / Be Grizzlee (Apple)

January 1, 2018 - December 31, 2023

Creative-directed, designed, and animated motion graphic assets for Apple’s commercial and social media campaigns, including product launch videos for Apple TV+ and other major announcements. Collaborated within Apple’s specialized post-production team serving as the sole advertising agency, delivering launch assets across in-store, broadcast, and digital formats on tight timelines. Executed creative from brief to final delivery while maintaining Apple’s premium brand standards and adapting storytelling and output for platform requirements.

UI/UX Designer, Editor & Motion Graphics Director at Designworks, A BMW Group Company

January 1, 2014 - January 1, 2018

Directed aspirational and tonal brand videos for BMW, Mini, and Rolls Royce by translating complex future-technology concepts into emotionally compelling visual stories. Led creative concepting and production of videos showcasing future UI/UX systems for concept and show cars, using found footage, original shoots, motion graphics, and 3D visualization. Partnered with BMW Human Interface and Engineering teams and third-party partners (e.g., HP, John Deere, Panasonic, luxury airline brands) to align creative direction with product goals. Owned end-to-end production lifecycle including concept development, shoot direction, post-production supervision, compositing, animation, and final delivery.

Co-Founder, Video Director & Creative Director at Rainbows&Vampires

January 1, 2003 - January 1, 2010

Founded a live-action film direction partnership specializing in visionary commercials and music videos. Directed full productions from concept development and treatments through on-set execution and post-production, assembling and leading crews including DPs, editors, designers, stylists, and animators. Developed narrative concepts and visual strategies aligned with client goals while pushing creative boundaries. Managed production schedules and crew pipelines to consistently deliver on-brief, on-time, and on-budget.

Co-Founder, Video Director & Creative Director at Logan

January 1, 2000 - January 1, 2002

Co-founded a pioneering motion graphics company and helped shape the motion graphics field through visionary broadcast graphics and commercial content. Directed and creative-directed graphic work, building and scaling teams of designers, animators, and producers to deliver high-impact creative.

Freelance Video Director, Creative Director & Motion Graphics Designer at Various Studios

January 1, 1999 - Present

Pitch, conceptualize, and creatively direct broadcast graphics and launch campaigns for global clients worldwide. Build and lead teams of designers, animators, and producers; collaborate with clients from initial concept through final delivery across diverse formats and industries. Developed short-form web series with Roman Coppola for the Scion brand; created social campaigns and launch content for Apple, automotive brands, and entertainment clients. Scope projects for budget, schedule, and team structure; consistently deliver visual narratives that are on-brand, on-brief, and executed to meet compressed timelines.