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Hi, I’m Aryaa Abhay Dange, a Bachelor of Management Studies student at Shaheed Sukhdev College of Business Studies (University of Delhi) with a passion for turning data into actionable business strategy. I have gained hands-on experience across consulting, consumer goods, and NGO sectors, using data-driven approaches to optimize pricing, distribution, and go-to-market strategies. My work at Bain & Company and diverse internships has sharpened my ability to translate complex insights into measurable growth. I enjoy leading teams, mentoring interns, and translating complex insights into tangible business outcomes. Outside academics, I compete in tennis and drive campus initiatives in sports, culture, and social impact. I aspire to build cross-functional expertise in consulting and consumer strategy to accelerate growth for global brands.…Hi, I’m Aryaa Abhay Dange, a Bachelor of Management Studies student at Shaheed Sukhdev College of Business Studies (University of Delhi) with a passion for turning data into actionable business strategy. I have gained hands-on experience across consulting, consumer goods, and NGO sectors, using data-driven approaches to optimize pricing, distribution, and go-to-market strategies. My work at Bain & Company and diverse internships has sharpened my ability to translate complex insights into measurable growth. I enjoy leading teams, mentoring interns, and translating complex insights into tangible business outcomes. Outside academics, I compete in tennis and drive campus initiatives in sports, culture, and social impact. I aspire to build cross-functional expertise in consulting and consumer strategy to accelerate growth for global brands.

Aryaa Abhay Dange

Marketing Analyst, Marketing Strategist, Marketing Consultant, +2

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Hi, I’m Aryaa Abhay Dange, a Bachelor of Management Studies student at Shaheed Sukhdev College of Business Studies (University of Delhi) with a passion for turning data into actionable business strategy. I have gained hands-on experience across consulting, consumer goods, and NGO sectors, using data-driven approaches to optimize pricing, distribution, and go-to-market strategies. My work at Bain & Company and diverse internships has sharpened my ability to translate complex insights into measurable growth. I enjoy leading teams, mentoring interns, and translating complex insights into tangible business outcomes. Outside academics, I compete in tennis and drive campus initiatives in sports, culture, and social impact. I aspire to build cross-functional expertise in consulting and consumer strategy to accelerate growth for global brands.…Hi, I’m Aryaa Abhay Dange, a Bachelor of Management Studies student at Shaheed Sukhdev College of Business Studies (University of Delhi) with a passion for turning data into actionable business strategy. I have gained hands-on experience across consulting, consumer goods, and NGO sectors, using data-driven approaches to optimize pricing, distribution, and go-to-market strategies. My work at Bain & Company and diverse internships has sharpened my ability to translate complex insights into measurable growth. I enjoy leading teams, mentoring interns, and translating complex insights into tangible business outcomes. Outside academics, I compete in tennis and drive campus initiatives in sports, culture, and social impact. I aspire to build cross-functional expertise in consulting and consumer strategy to accelerate growth for global brands.

Available to hire

Hi, I’m Aryaa Abhay Dange, a Bachelor of Management Studies student at Shaheed Sukhdev College of Business Studies (University of Delhi) with a passion for turning data into actionable business strategy. I have gained hands-on experience across consulting, consumer goods, and NGO sectors, using data-driven approaches to optimize pricing, distribution, and go-to-market strategies. My work at Bain & Company and diverse internships has sharpened my ability to translate complex insights into measurable growth.

I enjoy leading teams, mentoring interns, and translating complex insights into tangible business outcomes. Outside academics, I compete in tennis and drive campus initiatives in sports, culture, and social impact. I aspire to build cross-functional expertise in consulting and consumer strategy to accelerate growth for global brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Analyst, Consumer Products at Bain & Company

June 1, 2025 - Present

Supported U.S. commercial strategy for 6 FMCG brands across 10+ categories, collaborating with client-facing teams to optimize pricing, distribution & consumer insights. Diagnosed distribution coverage for 200+ SKUs across 5,000+ stores using TDP, weighted distribution, and velocity metrics to inform data-driven strategies. Built 20+ Excel and Power BI price architecture models testing price ladders, pack-size economics and revenue-margin trade-offs. Evaluated trade promotion mechanics for 150+ campaigns, measuring incremental uplift, cannibalization, and ROI. Analyzed ~3,000 survey respondents across 4 brands to derive category-level insights. Quantified innovation impact across 5+ categories & 50+ competitor brands, classifying SKUs and evaluating portfolio performance. Led onboarding for 3 interns on attribute mapping, SKU-level decision trees and consumer decision-driver segmentation.

Research & Strategy Intern at Ernst & Young Parthenon

July 1, 2024 - August 1, 2024

Analyzed 70+ go-to-market frameworks across 7+ vehicle brands, assessing 100+ market entry and promotion strategies. Conducted factor analysis on 540+ dealers across 10 regions in Maharashtra and Gujarat, increasing market penetration. Integrated data from 4 MaaS platforms, improving ROI by ~12% through cost optimization in fare matrices using temporal cost analysis.

Marketing & Communications Intern at Bisleri India

March 1, 2024 - May 1, 2024

Executed 4 market visits and 10 campus activations for the Limonata Hydration Campaign, identifying 60+ sales touchpoints. Evaluated 50+ sales metrics via shopkeeper interviews and 200+ customer data points for financial allocation and expenditure analytics. Surveyed 100+ Gen Z respondents, 15 influencers, and 10 competitor campaigns using Power BI and Excel. Refined 50+ customer journeys through interviews to gain market understanding.

Marketing & Communications Intern at Magic Bus India Foundation

September 1, 2023 - October 1, 2023

Conducted primary market research via 5 field visits, engaging 50+ students across 4 Delhi regions, driving a 25% engagement uplift. Designed & executed a student campaign increasing followers by ~36% (11K to 15K) and classroom turnout by 40%, leveraging multi-platform analytics. Achieved ~15% growth in real-time page interactions across 4 media platforms. Analyzed content engagement across 5+ platforms, evaluating 10+ competitors and performing SWOT analysis.