Content Audit & SEO Roadmap for a 200+ Page Website

Role: Technical SEO Expert

The brief: A website with 200+ published pages was getting low organic traffic, and the client needed to know which content to fix, merge or cut — and in what order.

What I did:

• Analyzed page-level performance data from Search Console and Analytics
• Reviewed keyword targeting, cannibalization and content depth on every page
• Checked internal linking and indexing signals to find pages Google was ignoring
• Identified content gaps against search intent and competitors

The result: A structured optimization roadmap covering content consolidation, metadata improvements and SEO alignment, prioritized so the client knew exactly what to do first to grow visibility.

Video walkthrough: