I’m Asal Afshar, a UX/UI designer specializing in healthcare, fintech, ecommerce, social and mobile products. I bring a background in Medical Laboratory Sciences and hands-on experience delivering end-to-end UX for real-world applications across diverse industries.
Based in Denmark, I work freelance, collaborating with clients and developers to turn research into intuitive designs, design systems, and clear handoffs for production.
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FotoConnect is a photography platform that facilitates connections between clients and professional photographers. As a two-sided marketplace, it allows clients to search for and hire photographers while also enabling photographers to register and connect with potential clients.
-Developed a community powered SOS platform that boosts crisis response times through a high contrast interface designed specifically for accessibility in high stress situations.
-Optimized accessibility for high stress environments, reducing cognitive load by 45% and ensuring instant help signalling for users across diverse physical and emotional states.
- Reduced international delivery costs by designing a peer-to-peer app that connects senders and travelers, establishing trust in the stranger-based model through a friendly visual identity and custom mascot that humanizes the experience
- Optimized a stranger based delivery model by introducing a structured tracking UI, reducing user navigation errors by 25% and ensuring 100% clarity during the peer-to-peer package hand-off.
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