I’m Adrian Sanchez, a senior creative professional with 15+ years’ experience across advertising, brand communication, copywriting, and creative direction. I work from the first idea to the final execution—developing concepts, shaping narratives, and directing creative work for photo and video production, while collaborating closely with design, strategy, and account teams. I’ve led multidisciplinary creative teams and presented ideas to clients, turning feedback into clear creative direction. My background spans agency roles, in-house projects, and independent consulting, with experience writing across formats and developing integrated campaigns for digital and traditional media—always with a strong point of view where the idea matters as much as how it comes to life.…

Adriana Sanchez

I’m Adrian Sanchez, a senior creative professional with 15+ years’ experience across advertising, brand communication, copywriting, and creative direction. I work from the first idea to the final execution—developing concepts, shaping narratives, and directing creative work for photo and video production, while collaborating closely with design, strategy, and account teams. I’ve led multidisciplinary creative teams and presented ideas to clients, turning feedback into clear creative direction. My background spans agency roles, in-house projects, and independent consulting, with experience writing across formats and developing integrated campaigns for digital and traditional media—always with a strong point of view where the idea matters as much as how it comes to life.…

Available to hire

I’m Adrian Sanchez, a senior creative professional with 15+ years’ experience across advertising, brand communication, copywriting, and creative direction. I work from the first idea to the final execution—developing concepts, shaping narratives, and directing creative work for photo and video production, while collaborating closely with design, strategy, and account teams.

I’ve led multidisciplinary creative teams and presented ideas to clients, turning feedback into clear creative direction. My background spans agency roles, in-house projects, and independent consulting, with experience writing across formats and developing integrated campaigns for digital and traditional media—always with a strong point of view where the idea matters as much as how it comes to life.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Studio Playroom | Lead Creative Direction at Studio Playroom
January 20, 2024 - January 20, 2026
Led creative direction across branding, campaigns, and communication projects. Developed concepts, campaign ideas, narratives, and copy from brief to execution; led multidisciplinary creative teams across design, copy, and strategy. Presented and developed ideas with clients, incorporating feedback into the final creative direction. Directed photo and video campaign production from concept to execution, wrote across formats to maintain a consistent tone, and developed integrated campaigns across digital and traditional channels (including outdoor, TV, and radio).
Co-Founder & Creative Lead
January 1, 2018 - January 1, 2025
Reviewed and refined written content, messaging, and communication materials to ensure clarity, consistency of tone, and alignment with purpose. Researched topics, audiences, and supporting references for communication projects, and evaluated content for improvement across multiple project types and sectors while working independently.
BaróGilvy | Marketing & Communication Manager at BaróGilvy
December 20, 2017 - March 20, 2022
Marketing & Communication Manager at 2Knot Kids
August 1, 2014 - November 30, 2017
Developed brand communication and storytelling. Created and reviewed content across brand touchpoints, researched trends, audiences, and cultural references, coordinated external creative teams, and reviewed work against brand guidelines. Directed photo and video campaign production from concept to execution.
Journalist at Vogue Portugal
January 1, 2014 - December 31, 2014
Marketing & Communication Manager at Fashion Clinic (Gucci Portugal)
January 1, 2014 - December 31, 2014
Managed brand communication and campaign materials and coordinated campaigns and brand activations.
Marketing & Communication Manager at Guava
January 1, 2013 - January 1, 2014
Developed brand positioning and communication and directed creative production from concept to execution.
Marketing & Communication Manager at Opticreativ(e)
January 1, 2012 - January 1, 2013
Marketing Assistant at Crédito Agrícola
January 1, 2010 - January 1, 2012

Education

Bachelor’s Degree in Marketing & Advertising at IADE – Lisbon
January 1, 2017 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods, Other