Available to hire
I’m Asbjoerk Stanly Mogensen, a highly experienced graphic freelancer and design innovator from Denmark. Over decades I’ve led creative teams, built brands, and driven product development from concept to market. I’ve worked with global brands and built patents and revenue streams, including the BOSCH Powertube patent with Accell Group which has generated €169 million in royalties to date.
As a strategic content and brand specialist, I blend design thinking, user-centric processes, and AI-driven content to create value. I enjoy teaching, mentoring, and turning bold ideas into robust, profitable products and campaigns.
Experience Level
Expert
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Language
English
Fluent
German
Fluent
Danish
Fluent
Swedish
Advanced
Norwegian
Advanced
Work Experience
Creative Director and Founder at Envision x Gorm Aarhus
January 1, 1982 - January 1, 1996Led design, engineering, marketing, and business development; expanded the agency from 2 to 240 employees with international offices; served major clients including Føtex, Cocio, Coca-Cola, LEGO, B&O, and more.
Creative Director at Uncle Grey Aarhus
January 1, 1996 - January 1, 1997Strategy, art direction, and team leadership for campaigns for Fakta, Råd og Dåd, Ceres, Arla, Gram, Best Seller, etc.
Art Director at LEGO (Freelance, Billund)
January 1, 1997 - January 1, 1998Strategy and art direction for LEGO toys at Legoland; led creative teams on web campaigns and campaigns.
Head of Design at Pininfarina (Contract role under Accell Group)
January 1, 1998 - January 1, 2022Product design strategy and art direction for Pininfarina Evoluzione; led design initiatives across multiple brands.
Head of Design at Maserati (Contract role under Accell Group)
January 1, 1998 - January 1, 2022Product design strategy and art direction for Maserati LEVs; led cross-brand design initiatives.
Head of Design at IKEA (Contract role under Accell Group)
January 1, 1998 - January 1, 2022Product design strategy and art direction for the IKEA Ecofriendly brand; led design centers.
Head of Design at Bugatti (Contract role under Accell Group)
January 1, 1998 - January 1, 2022Product design strategy and art direction for Bugatti LEVs; led advanced design projects.
Head of Design at Kawasaki (Contract role under Accell Group)
January 1, 1998 - January 1, 2022Product design strategy and art direction for Kawasaki LEVs; oversaw design teams.
Head of Design at Bosch (Contract role under Accell Group)
January 1, 1998 - January 1, 2022Product design strategy and engineering for BOSCH Powertubes; cross-brand collaboration.
Head of Design at Kairn Design (Contract role under Accell Group)
January 1, 1998 - January 1, 2022Product design strategy and art direction for Kairn LEVs; team leadership.
Design and Innovation Director at Accell Group NV
January 1, 1998 - January 1, 2022Oversee design, marketing and business development across brands including Haibike, Van Nicholas, Winora, Koga, Sparta, Raleigh and more; managed multiple design centers; led web campaigns and SoMe; license collaborations with BOSCH, Fazua, ZF.
Head of Design at HDC Design
January 1, 1998 - January 1, 2022Contract role focusing on product design strategy and art direction for LEVs under Accell Group.
Head of Design at Design Team Francaise de Jeux
January 1, 1998 - January 1, 2022Contract role focusing on product design strategy and art direction for racing bikes under Accell Group.
Head of Design at Dutch National Cycling Team
January 1, 1998 - January 1, 2022Contract role focusing on product design strategy and art direction for the national cycling team under Accell Group.
Creative Director at HeroCycles
January 1, 2022 - January 1, 2024Design and innovation director for HeroCycles brands in cycles; strategic sourcing, design, engineering, marketing and business development; prototype facility; license management for Disney; head of merchandise; web campaigns; AI content expert.
Creative Director at Freestyle
January 1, 2024 - January 1, 2025Design and innovation director for Chaos, Freestyle and Shoprider brands; strategic sourcing, design, engineering, marketing and business development; prototype facility; Disney license; head of merchandise; web campaigns; AI content expert.
Logistic Director at Copenhagen University - Cycling Infrastructure Study
January 1, 2019 - January 1, 2024Directed infrastructure study in Copenhagen with the University; oversight of cycling infrastructure research.
Prototype Director at Custom Creations (Zagreb)
January 1, 1996 - January 1, 2024COO; design and innovation; prototypes at own facility; 50% shareholding; clients including Porsche, Maserati, Rimac, Panasonic, and other LEV brands; strategic sourcing, design, engineering, marketing and business development; web design and app development; AI content expert.
Design and Engineering Director at Bycyklen Copenhagen University (Accell Group Contract)
January 1, 2014 - January 1, 2022Strategic sourcing; design and engineering; board membership roles; design centers for Bycyklen.
Art Director at LEGO (Freelance) in Billund
January 1, 1997 - January 1, 1998Strategy and art direction for LEGO toys at Legoland.
Head of Design at Pininfarina Evoluzione (Contract role under Accell Group)
January 1, 1998 - January 1, 2022Product design strategy and art direction; led design centers and collaborated across brands including Pininfarina Design, Maserati Design, Bugatti Design, Kawasaki Design; managed teams; oversaw web campaigns and social media.
Prototype Director at Custom Creations (COO), Zagreb
January 1, 1996 - January 1, 2024Design and innovation, 50% shareholding; prototypes and engineering for high-profile clients; involved in marketing, business development, and licensing; led custom creations facility.
Logistic Director at Copenhagen University
January 1, 2019 - January 1, 2024Cycling infrastructure study in Copenhagen; directed infrastructure study initiatives in collaboration with the university.
Creative Director at Freestyle (Los Angeles)
January 1, 2024 - January 1, 2025Design and innovation, engineering, product, project direction for Chaos, Freestyle, and Shoprider brands; strategic sourcing; licensing; prototype facilities; team leadership; web campaigns; AI content expert.
Prototype Director at COO Custom Creations
January 1, 1996 - January 1, 2024Strategic sourcing, prototypes, design, engineering, marketing, and business development; leadership of custom creations facility; client roster includes high-profile automotive and cycling brands.
Design and Engineering Director at Bycyklen (Copenhagen University contract under Accell Group)
January 1, 2014 - January 1, 2022Strategic sourcing, design and engineering leadership; board membership roles; cross-brand coordination under Accell Group.
Freelance CEO / Creative Director at Freelance — Pininfarina Design, Maserati Design, Pagani Design, Fiat Design, Jeep, IKEA Design, and more
January 1, 2023 - January 1, 2026Senior project manager and chief creative lead for multiple high-profile design programs; licensing, strategy, brand development, and prototyping across global teams.
Design & Innovation Director / Design Teacher / COO at Envision x Gorm Aarhus (Design advertising agency)
January 1, 1996 - January 1, 2023Led design and innovation centers, education, and operations; responsible for staffing, marketing, business development, and cross-functional leadership.
Creative Director and Founder at Envision x Gorm Aarhus (design advertising agency)
January 1, 1982 - January 1, 1996Founded and grew a design and advertising agency from 2 to 240 employees; led creative direction, business development, and multi-market operations; managed staff and client relationships across brands including Føtex, Coca-Cola, Lego, and IKEA.
Creative Director and Founder CEO at Envision x Gorm Aarhus A
January 1, 1982 - January 1, 1996Founded and led a design advertising agency; grew from 2 to 240 employees across multiple branches; responsibilities included hiring, art direction, marketing, creative direction, business development, and leading merchandising, e-commerce, and commerce departments.
Design and Innovation Director, Design Teacher, COO at Envision x Gorm Aarhus A
January 1, 1996 - January 1, 2023Led design and innovation strategy, taught design, and served as COO; oversaw design centers and cross-functional teams across advertising, product design, and prototyping.
Freelance CEO / Creative Director at Self-employed / Freelance
January 1, 2023 - January 1, 2026Freelance CEO and Senior Project Manager; led design and innovation for Pininfarina, Maserati, Pagani, Fiat, Jeep, IKEA and others; licensed rights and directed AI content strategy; team leadership across multiple centers.
Education
Bachelor of Design (BDes) at Twine Design
January 11, 2030 - December 13, 2025Bachelor of Engineering (BEng) at Leeds Engineering
January 11, 2030 - December 13, 2025Bachelor of Design (BDes) at Leeds
January 11, 2030 - December 13, 2025Bachelor of Engineering (BEng) at Leeds
January 11, 2030 - December 13, 2025Bachelor of Design (BDes) at Leeds
January 11, 2030 - February 4, 2026Bachelor of Engineering (BEng) at Leeds
January 11, 2030 - February 4, 2026Bachelor of Design (BDes) at Leeds
January 11, 2030 - February 4, 2026Bachelor of Engineering (BEng) at Leeds
January 11, 2030 - February 4, 2026Qualifications
Jury Member, Creative Circle (Denmark)
January 11, 2030 - December 13, 2025Jury Member, A Design Award (Italy)
January 11, 2030 - December 13, 2025Jury Member, Muse Award (USA)
January 11, 2030 - December 13, 2025Board Membership Course, Copenhagen
January 11, 2030 - December 13, 2025O1 Visa (Special Skills)
January 11, 2030 - December 13, 2025EB1 Green Card
January 11, 2030 - December 13, 2025Work permits for USA and Canada
January 11, 2030 - December 13, 2025O1 Visa (Special Skills)
January 11, 2030 - February 4, 2026EB1 Green Card
January 11, 2030 - February 4, 2026Blender Rendering Course
January 11, 2030 - February 4, 2026Blender
January 11, 2030 - February 4, 2026KeyShot Rendering Course
January 11, 2030 - February 4, 2026Industry Experience
Manufacturing, Software & Internet, Media & Entertainment, Professional Services, Transportation & Logistics, Retail, Education, Other
Experience Level
Expert
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