I am a performance marketing specialist and content strategist with hands-on experience in paid media, copywriting, campaign planning, and creative direction. I enjoy combining data-driven marketing with strong storytelling to create campaigns and content that connect with audiences and support business goals.…

Asem El Fishawy

I am a performance marketing specialist and content strategist with hands-on experience in paid media, copywriting, campaign planning, and creative direction. I enjoy combining data-driven marketing with strong storytelling to create campaigns and content that connect with audiences and support business goals.…

Available to hire

I am a performance marketing specialist and content strategist with hands-on experience in paid media, copywriting, campaign planning, and creative direction. I enjoy combining data-driven marketing with strong storytelling to create campaigns and content that connect with audiences and support business goals.

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Skills

Experience Level

Brand Identity
Expert
Copywriting
Expert
Script
Expert
Scriptworks
Expert
SEO Copywriting
Expert
Short Film
Expert
GA4
Intermediate
Microsoft Excel
Intermediate

Language

Arabic
Fluent
English
Fluent

Work Experience

Content Creator & Video Editor at Keygate
January 1, 2026 - Present
Creates social media content, scripts, and short-form video concepts for real estate projects.
Performance Marketing & Content Specialist at Tathkarah Travel Company
January 1, 2026 - Present
Plans and manages digital campaigns across Meta and Google Ads, creates content strategies and copy, prepares creative briefs for designers and editors, and tracks KPIs including CTR, CPA, CPL, and ROAS to recommend optimizations.
Freelance Marketing Specialist at Freelance
January 1, 2023 - Present
Provides copywriting, social media strategy, paid advertising, branding, and creative direction for clients across travel, real estate, restaurants, e-commerce, and personal brands.
Freelance Marketing Specialist at Self-employed
January 1, 2023 - Present
Provides copywriting, social media strategy, paid advertising, branding, and creative direction for clients across travel, real estate, restaurants, e-commerce, and personal brands.
Directing Training Participant at Independent Film Productions
January 1, 2022 - January 1, 2024
Received practical training across independent film productions, including directing, cinematography, production, and crew collaboration.
Directing Trainee at Independent Film Productions
January 1, 2022 - January 1, 2024
Gained practical experience across independent film productions, including directing, cinematography, production, and crew collaboration.
Writing and Directing Workshop Participant at Various Film Workshops
January 1, 2021 - January 1, 2025
Completed filmmaking, film directing, scriptwriting, and creative writing workshops under Yousry Nasrallah, Aly Badrakhan, and Sarah El Tougby.
Writing & Directing Workshop Participant at Various Film Workshops
January 1, 2021 - January 1, 2025
Completed filmmaking, film directing, scriptwriting, and creative writing workshops under Yousry Nasrallah, Aly Badrakhan, and Sarah El Tougby.

Education

Faculty of Education at Al Azhar University
January 1, 2022 - January 1, 2027
Faculty of Education at Al Azhar University
January 1, 2022 - January 1, 2027

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Real Estate & Construction, Media & Entertainment, Retail, Consumer Goods

Skills

Experience Level

Brand Identity
Expert
Copywriting
Expert
Script
Expert
Scriptworks
Expert
SEO Copywriting
Expert
Short Film
Expert
GA4
Intermediate
Microsoft Excel
Intermediate

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