I am a digital and performance marketing manager with a strong background in e-commerce and brand management. I’m passionate about leveraging social media to connect with audiences and drive sales.

Asfiya Siddiqui

I am a digital and performance marketing manager with a strong background in e-commerce and brand management. I’m passionate about leveraging social media to connect with audiences and drive sales.

Available to hire

I am a digital and performance marketing manager with a strong background in e-commerce and brand management. I’m passionate about leveraging social media to connect with audiences and drive sales.

Language

English
Advanced

Work Experience

Digital & Performance Marketing Manager at Al Moallim United Ltd
May 1, 2025 - Present
Oversee end-to-end eCommerce operations across multiple platforms, develop and execute strategic eCommerce plans to drive sales growth and profitability; collaborate cross-functionally with merchandising, supply chain, and product teams to maintain accurate product listings, pricing, and inventory levels; analyze website performance and user behavior to identify conversion rate optimization opportunities; align with the marketing team to synchronize on-site content and promotional activities with broader performance marketing efforts; lead timely execution of product launches, promotional campaigns, and seasonal events; ensure compelling product content, optimized visual merchandising, and continuous UX enhancements; deliver actionable insights to support digital initiatives while maintaining boundaries from agency-led performance marketing; partner with customer service teams to enhance post-purchase experience and resolve escalated issues; monitor and report on key eCommerce KPIs and
PR & Communications Manager at Runway Advertising Pakistan
February 1, 2025 - Present
Develop and implement workflow processes to enhance efficiency and productivity. Monitor and actively engage with the online community by responding to comments, messages, and user-generated content. Foster a sense of connection and loyalty with followers. Track key metrics such as reach, engagement, and audience growth using tools like Google Analytics or platform-specific insights. Provide actionable insights to improve performance. Coordinate with content creators, designers, and strategists to ensure timely execution of campaigns. Manage scheduling, task delegation, and resource allocation for the team. Address and resolve customer concerns or negative feedback promptly and professionally, maintaining the brand's reputation.
Digital Account Manager at Kunwar, Abbas & Co.
October 1, 2025 - Present
Developing and managing engaging posts for platforms like Facebook, Instagram, and LinkedIn. Respond promptly to comments, messages, and reviews. Track performance metrics and report on engagement and growth. Assist in executing social media campaigns for events and updates.
Admissions Officer at Iqra University
June 1, 2022 - Present
To receive, process and maintain all online applications. To provide one-on-one counseling, CV reviews, and cover letter reviews, mock interviews and assessment center guidelines to students. To guide graduates through placement clearance processes and provide clearances; to help senior management execute job fairs and meet enrollment objectives by developing a comprehensive recruitment plan; to respond to information requests and participate in outreach activities.
Digital Marketing Manager at Al Mallim United Ltd
May 1, 2025 - Present
Oversee end-to-end ecommerce operations across multiple platforms, ensuring seamless functionality, optimal performance, and a user-friendly experience. Develop and execute strategic ecommerce plans to drive sales growth and profitability. Collaborate with merchandising, supply chain, and product teams to maintain accurate product listings, pricing, and inventory levels. Analyze website performance and user behavior to identify opportunities for conversion rate optimization through data-driven insights. Align with the marketing team to synchronize on-site content and promotional activities with broader performance marketing efforts. Lead the timely execution of product launches, promotional campaigns, and seasonal events across ecommerce platforms. Ensure compelling product content, optimized visual merchandising, and continuous UX enhancements. Deliver actionable insights to support digital initiatives while maintaining clear boundaries from agency-led performance marketing. Partner w
Marketing Operations Manager at We Are Social
January 1, 2025 - Present
Work with national and international brands, managing marketing operations and cross-functional teams to deliver campaigns on time and at scale. Manage day-to-day marketing operations and ensure timely delivery of all projects. Coordinate social media and design teams to meet deadlines and client requirements. Oversee content calendars, workflows, and approvals across campaigns. Act as the bridge between strategy, creative, and execution teams. Monitor progress, resolve bottlenecks, and maintain operational efficiency. Manage daily workflows, task allocation, and priorities across multiple ongoing projects and clients. Communicate project status and updates to stakeholders and leadership. Support process improvements to optimize team productivity and turnaround time. Experience onboarding new team members or freelancers. Ensured consistency in brand voice, visuals, and messaging across all platforms.
PR & Communications Manager at Runway Advertising Pakistan
February 1, 2023 - June 1, 2025
Enhance community engagement and respond to inquiries to foster connections with audiences.

Education

Bachelor of Media Sciences - Advertising at Iqra University
October 1, 2022 - December 3, 2025
Associates of Arts - Law at Ziauddin University
April 1, 2020 - December 3, 2025
Bachelor of Media Sciences - Advertising at Iqra University
October 1, 2022 - June 1, 2025
Bachelor of Media Sciences – Advertising at Iqra University
October 1, 2022 - June 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail, Other