Astha Srivastava

Crafted an intelligent search (customer app) using ML and generative models to improve service discovery by enabling accurate issue identification and more relevant service suggestions. Introduced a platform-wide reward program, increasing user acquisition by 15% (customers + professionals) and sustaining engagement through milestone-based incentives. Redesigned the checkout flow to streamline interactions and improve conversion rates by 20%. Enhanced usability across critical features, resulting in a 30% rise in overall user engagement. Implemented visual warnings with contextual cues to reduce suspicious activity by 90% and strengthen platform trust, while reducing the business impact of that activity. Designed reward-driven milestone nudges that encouraged professionals to accept 40% more bookings and improved service availability. Improved professional onboarding by removing unnecessary inputs and applying progressive disclosure with step-by-step flows to raise completion rates. Bo

Achieved a 20% reduction in drop-out rate by reducing drop-off from 60% to 40% through best practices and UX-focused innovations. Improved website speed by 20 points (from 72 to 92) and tested new UI for smoother performance. Implemented 10 upselling features and redesigned 30 features to resolve pain points by improving overall user experience. Designed and tested UI, app store feature images, videos, and copy to support the first version launch. Established and promoted the brand’s image by designing landing pages for brand presence, festive offers, and occasional campaigns. Used AI to expedite project workflows and generate effective UX writing.

Created 15 landing pages for festive occasions and redesigned 20 critical features to ensure an optimal user experience and improve aesthetic usability. Produced visual design deliverables for website and app to strengthen brand image and aesthetic quality. Leveraged UI design skills and AI-assisted workflow to speed up execution and maintain consistency across seasonal and product surfaces.