I am a Senior Designer with 15+ years of experience developing concept-driven, multi-channel campaigns across print, digital, social, and OOH—and I’m especially drawn to work that pushes beyond the expected.
Across my career, I’ve partnered closely with copywriters, strategists, and cross-functional teams to translate briefs into clear, compelling creative concepts. I’m motivated by building ideas that are not only strategically grounded, but creatively ambitious—work that resonates with audiences and holds up across every touchpoint.
Most recently at AllShores, I worked on concept development and execution for integrated campaigns across web, email, print, and social—shaping creative that aligned with both business goals and audience insight. I regularly presented and sold creative direction to stakeholders, guiding work from early ideation through to final execution while navigating complex, multi-stakeholder environments.
Previously at SaltWire, I led a design team while creating and delivering B2B campaigns and executive-level presentations. I worked closely with writers and strategists to refine messaging, strengthen campaign narratives, and ensure a cohesive voice across channels.
A core part of my approach is staying connected to culture—drawing from trends in design, media, and emerging technologies to inform ideas that feel current and relevant. I’m actively exploring AI tools as part of my creative process, using them to support concept and professional development.
I’m energized by collaborative environments where ideas are challenged, refined, and pushed further—and I’d love to contribute to a team that values bold thinking and creative risk-taking.
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Led the creative direction and end-to-end production for this award-winning installation, transforming a complex historical timeline into a high-impact visual narrative. By balancing bold typography with a structured archival display, the project established a cohesive system bridging digital storytelling with tactile physical experiences. Execution involved close collaboration with branch leadership and programming teams to deliver an immersive, educational environment.
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