Asha Mahadevan

Led strategic communications and digital storytelling for IMS across Asia and Africa. Collaborated with field teams and cross-functional stakeholders to identify compelling stories demonstrating IMS's impact. Created and distributed content in formats suited for donors (blogs, videos, infographics, social media). Scripted, shot, and edited programme impact videos for social media (YouTube, LinkedIn) and supported senior leadership with video communications. Managed multiple projects across time zones and languages, aligning with organizational priorities and brand standards. Co-led flagship newsletter series explaining fuel regulations and maritime decarbonisation to non-expert audiences, increasing subscribers from about 600 to 1,400. Developed an integrated content calendar and coordinated with external design teams to ensure consistent messaging and timely delivery across channels.

Led cross-functional collaboration across nine European locations to maintain an integrated editorial calendar and ensure timely, relevant, and engaging internal content. Increased intranet engagement by developing employee-centric storytelling that supported the OneESA narrative. Coordinated daily content for English-language sites and supervised junior editors to uphold editorial quality.

Managed editorial content for a digital news platform, coordinating writers and editors to publish timely articles across sections. Implemented workflows to improve efficiency and ensure accuracy and engagement.