Asha Berry
I’m Asha Berry, an influencer marketing and performance creative manager focused on scaling creator programs that directly drive revenue.
About
I’m Asha Berry, an influencer marketing and performance creative manager focused on scaling creator programs that directly drive revenue. I’ve built and managed creator partnerships across multiple brand portfolios—sourcing, negotiating, and securing usage rights/whitelisting—while turning high-potential creators into consistent contributors at scale.
I also lead paid social creative strategy and testing, collaborating across teams to translate audience and product insights into ads that perform. Using AI-assisted workflows (including LLM tools for screening and scripting) and analytics (Looker/GA/Klaviyo), I streamline production and improve ad outcomes—helping teams move from concept to top-performing creative faster, with measurable impact on spend and attributable revenue.
- 4 years' experience
- Joined October 2026
Industry experience
- Consumer Goods
- Media & Entertainment
- Professional Services
- Retail
More experts in New York, United States
Work experience
Owned influencer marketing across 2 client brands with 6 sub-brands. Sourced and negotiated with 40+ nano and micro creators, supervised a summer intern, and established SOPs for outreach/rate negotiation. Built a Claude-based creator vetting tool to speed brand-safety and fit reviews (200 profiles from ~5 hours to ~10 minutes) and surfaced 30–40 qualified creators per batch. Audited and rebuilt lifecycle/social marketing support for DTC brands, including email journey improvements and SMS rebuilds; launched and managed Nectar’s Instagram and TikTok cadence with cross-functional content briefing and publishing.
Scaled influencer and UGC programs across 7 product lines, growing to 130+ annual creator relationships on a $100K creator acquisition budget. Drove $7M+ in attributable revenue, supporting $3M paid social spend in 2024 and $2.9M in 2025. Negotiated creator fees ($300–$7,000) and usage rights/whitelisting/exclusivity; renewed 68% of partners annually. Expanded paid social creative testing by scaling a voice-free creator ad concept to $200K+ spend in 4–8 weeks, using an LLM-assisted script workflow; turned 7 of 20 underperforming ads into top performers and developed a repeatable image ad format. Directed ~32 in-person and 60+ virtual shoots and reviewed up to 100 ads/week across Meta, TikTok, and AppLovin.
Launched a UGC program generating $1M+ attributable revenue in 6 months by sourcing and directing 16 real-user families. Built influencer program operations from scratch—sourcing, onboarding, and pipeline processes—growing creator relationships from 5 to 130+ annual partners.
Education
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