Turn2us - Community Customer Engagement Manager at Turn2us

Owned and executed customer engagement activities across multiple channels (e.g., email, SMS, F2F, phone, and direct marketing). Provided leadership to community and events teams and created stewardship/customer communication plans. Measured and evaluated activities against financial and non-financial KPIs, delivering recommendations to improve future performance and engagement outcomes.

Turn2us Community Customer Engagement Manager at Turn2us

Managed community customer engagement and event-related stewardship through multi-channel communications including email, SMS, F2F, phone and direct marketing. Oversaw community and events team leadership, managed customer engagement program and customer personalized communications including social media. Monitored and evaluated activity against financial and non-financial KPIs and produced evaluations with recommendations to improve future activity.

Founder at A H & C o. Consultancy

Consultancy in marketing automation and lifecycle marketing across CRM strategy and implementation, change management and training. Delivered segmentation strategy, customer experience and customer insights, and supported lead acquisition and retention implementation. Offered services including CRM implementation and marketing technology stack product work for marketing and sales enablement.

Community Customer Engagement Manager at Turn2us

Owned customer engagement and communications through multi-channel programs (e.g., email, SMS, phone, and direct marketing) to deliver community engagement outcomes. Managed engagement activities against financial and non-financial KPIs, produced evaluations and recommendations to improve future activity, and led community and events stewardship and customer communications planning.

Digital Transformation / CRM & Multi-Channel Engagement Lead (Marketing Automation / CRM Strategy) at LinkedIn (work experience listed; company not explicitly provided in text)

Led global CRM and multi-channel engagement initiatives, including CRM strategy, marketing automation, customer data analysis, change management, training, and project/program delivery. Delivered five global CRM implementations and led multi-specialist teams of up to 8. Owned CRM product direction including martech stack, product governance frameworks, user testing and training, and automated customer journeys and acquisition strategies. Implemented data-driven segmentation and customer journey programs to improve acquisition, conversion, and customer lifetime value via trigger-based and nurture communications.

Owned CRM product strategy and managed CRM implementation programs. Developed and executed customer journey, value and loyalty strategies. Provided insights, analysis and recommendations on sales and marketing outputs through digital channels to improve customer lifecycle. Developed CRM strategy for customer acquisition using source tracking channels, behaviour-triggered communications and nurture journeys to grow volume and customer lifetime value.

Digital Transformation Marketing Automation Lead / Global Head of CRM & Multi-Channel Engagement at linkedin profile (company not specified)

Led global CRM and multi-channel engagement initiatives, including CRM strategy and implementation, marketing automation, customer data analysis, and data-driven decision making. Managed customer experience change management and training, and oversaw branding and content strategy. Delivered and governed CRM programs and product workstreams, including user testing, training, and automated customer journeys and acquisition strategies. Provided customer insights and reporting to inform business decisions across digital channels, supporting customer lifecycle improvements. Delivered five global CRM implementations and led multi-specialist teams (up to 8).

Led five global CRM implementations and managed multi-specialist teams (up to 8). Owned CRM product direction and managed multi-channel engagement strategy, customer journey change management and training. Drove customer data analysis and data-driven decision making, with governance and fit-for-purpose processes across rollouts. Delivered initiatives including customer insights, segmentation and personalization to pivot sales/marketing time and spend. Achievements included improving marketing and sales process efficiency by 30%+ in the first three months of implementation, rolling out CRM systems across multiple countries, and increasing new qualified customer conversion (+7%) plus US acquisition strategy lifting customer email by 22%.

Founder (Marketing Automation & Lifecycle Marketing Consultancy) - AHC A. Concyultancy in marketing automation, CRM strategy and implementation, change management, segmentation strategy, training, customer experience, customer insights and analysis at A&H & Co. (consultancy)

Founded a consultancy providing marketing automation, lifecycle marketing, martech stack support, CRM strategy and implementation, change management, and training. Delivered CRM implementation services including acquisition and retention programs, customer insights and analytics, and segmentation strategies to improve lifecycle outcomes.

Founding Consultant (Marketing Automation / CRM) at A H & C o. Consultancy (name as provided)

Established and delivered consulting across marketing automation, lifecycle marketing, MarTech stack, CRM strategy and implementation, change management, and training. Supported segmentation strategy, customer experience, customer insights and analysis, and led lead acquisition and retention implementations.

Cancer Council NSW - Community Engagement Manager at Cancer Council NSW

Delivered $3M customer engagement strategy using multi-channel approaches including email, SMS, F2F, phone, and direct marketing. Led community engagement team(s). Managed events/programs, produced personalised communications and social media campaigns, monitored and evaluated performance against KPIs, and provided insights and evaluation recommendations for improvement.

Children’s Cancer Institute - Product Manager (Data/CRM / Customer Service) at Children’s Cancer Institute

Acted as Product Manager for data/CRM and customer service. Served as Product Owner of CRM products and led projects for CRM implementation. Provided leadership delegation for data and customer service program teams. Developed and executed customer segmentation and loyalty programs, created customer insights to support data-driven business decisions, and delivered CRM strategy for acquisition, conversion, and retention.

Community Engagement Manager at Cancer Council NSW

Delivered multi-channel customer engagement and event/communication planning. Led engagement with customers through email, SMS, face-to-face, phone, and direct marketing. Provided analytics and evaluation of activity against KPI measures and made recommendations to improve future engagement. Managed and led the community and events team, including planning and execution of engagement programs and personalized communications and social media campaigns.

Developed customer segmentation/loyalty strategy and delivered product governance framework. Led product ownership responsibilities including user testing and training, and delivered automated customer journeys and acquisition strategies.

Product Manager - DataBase & Customer Service at Children's Cancer Institute

Provided product ownership for CRM products and led CRM implementation projects. Delegated leadership for program of database and customer service teams. Developed and executed customer segmentation and loyalty program, and created customer insights to inform data-driven business decisions.

Product Manager - DataBase & Customer Service / Product Owner of CRM products at Children’s Cancer Institute

Developed and executed customer segmentation and loyalty programs. Produced customer insights to support data-driven business decisions. Served as product owner for CRM products and project lead for CRM implementation, including product governance frameworks and delegation of program responsibilities across data and customer service teams.

KIMSU UK - Customer Engagement Lead (Community Engagement) at DKMS UK

Led customer engagement initiatives including multi-channel engagement. Delivered program coordination across database and customer engagement functions and supported data-driven engagement efforts.

Lead: Customer Engagement at DMS UK

Led customer engagement initiatives and supported delivery of engagement activities across teams.

Owned community/customer engagement leadership delegation for program areas including customer engagement and communications. Managed customer engagement activities and coordinated program delivery for engagement teams.

Lead: Customer Engagement at DKMS UK

Owned customer engagement leadership, including audience segmentation and loyalty/customer communications. Developed and executed customer data-driven segmentation strategies to improve sales and marketing performance. Designed and implemented CRM customer personas and data-driven segmentation to pivot sales and marketing time and spend.

Community Engagement Manager at Children's Cancer Institute

Delivered community engagement strategy and led customer engagement initiatives including multi-channel outreach (email, SMS, F2F, phone and direct marketing). Managed segmentation and customer communications, and monitored performance against KPIs. Designed and implemented customer insights to drive data-informed decisions.

Cancer Council NSW - Community Engagement Coordinator at Cancer Council NSW

Coordinated community engagement activities and supported customer engagement programs.