Hi, I’m Ashish Kumar Dixit, a marketing leader with over 25 years of experience driving growth across automotive, FMCG, and consumer brands. I excel at building and executing marketing strategies, steering product lifecycles, and delivering measurable demand generation through digital, experiential, and data-driven initiatives. I’m a collaborative team player and motivated mentor who thrives in fast-paced, cross-functional environments. Throughout my career at Mahindra & Mahindra and other leading companies, I’ve led brand communications, media strategy, go-to-market programs, and customer loyalty initiatives. I’ve launched new platforms like JIVO and GUSTO, revived loyalty programs, and consistently achieved market leadership in key segments. I’m excited to bring strategic perspective, creative energy, and hands-on leadership to new challenges.

Ashish Kumar Dixit

Hi, I’m Ashish Kumar Dixit, a marketing leader with over 25 years of experience driving growth across automotive, FMCG, and consumer brands. I excel at building and executing marketing strategies, steering product lifecycles, and delivering measurable demand generation through digital, experiential, and data-driven initiatives. I’m a collaborative team player and motivated mentor who thrives in fast-paced, cross-functional environments. Throughout my career at Mahindra & Mahindra and other leading companies, I’ve led brand communications, media strategy, go-to-market programs, and customer loyalty initiatives. I’ve launched new platforms like JIVO and GUSTO, revived loyalty programs, and consistently achieved market leadership in key segments. I’m excited to bring strategic perspective, creative energy, and hands-on leadership to new challenges.

Available to hire

Hi, I’m Ashish Kumar Dixit, a marketing leader with over 25 years of experience driving growth across automotive, FMCG, and consumer brands. I excel at building and executing marketing strategies, steering product lifecycles, and delivering measurable demand generation through digital, experiential, and data-driven initiatives. I’m a collaborative team player and motivated mentor who thrives in fast-paced, cross-functional environments.

Throughout my career at Mahindra & Mahindra and other leading companies, I’ve led brand communications, media strategy, go-to-market programs, and customer loyalty initiatives. I’ve launched new platforms like JIVO and GUSTO, revived loyalty programs, and consistently achieved market leadership in key segments. I’m excited to bring strategic perspective, creative energy, and hands-on leadership to new challenges.

See more

Language

English
Fluent
Dutch
Beginner

Work Experience

Director at Evolution Strategy Advisors LLC
April 1, 2025 - September 24, 2025
Led strategic marketing advisory for a midsize corporate mandate, including new product category introduction for a multinational into stationery with segment attractiveness evaluation, launch strategy, and a 3-year business plan. Guided a media startup in the agricultural domain on content creation and revenue-generation strategy.
Head – Marketing Services, Farm Division at Mahindra & Mahindra - Farm Division
October 1, 2022 - September 24, 2025
Developed and executed brand communication and media strategy for the Farm Division. Managed Digital Marketing (SMO/SEM/SEO/Website/ORM), experiential marketing, customer programs, and demand generation via database marketing and call-center outreach. Responsible for volume, market share and profitability targets for the < 30 HP tractor category. Launched Mahindra GUSTO and led pan-country media and consumer activations.
Group Product Manager – Scooters & Digital, Mahindra & Mahindra - 2 Wheelers at Mahindra & Mahindra - 2 Wheelers
November 1, 2017 - September 24, 2025
Top-line and market share target achievement; strategic product planning, product development and brand communication; increased brand saliency and digital brand engagement; ORM and website development; lead management.
Group Product Manager – Health supplements at Dabur Ltd
May 1, 2010 - September 24, 2025
New product development for Health Supplement segment – strategy, segment attractiveness, entry strategy, product development & testing, brand communication development. Achievements include launching Malted food drink ‘Chyawan-Junior’ nationally and achieving 1% market share within the first year.
Group Product Manager – Home Care at CavinKare Pvt. Ltd.
July 1, 2007 - September 24, 2025
Spearheaded foray into Home Care segment – strategy, segment attractiveness, entry strategy, product development & testing, brand communication development. Achieved 5% market share for Texans toilet cleaner within one year.
Brand Manager – Adhesives at Pidilite Industries Ltd.
August 1, 2004 - September 24, 2025
Managed iconic Fevicol brand and entire adhesives range; top-line and margin responsibility; drove consumer activation and new product development; introduced Fevicol Speedex & Marine; led packaging revamp and Fevicol Champions Club initiative.

Education

Bachelor of Engineering at MNIT, Jaipur
January 1, 1992 - January 1, 1996
Master of Business Administration – Marketing at Symbiosis, Pune
January 1, 1997 - January 1, 1999
Executive Leadership Program at IIM, Ahmedabad
January 1, 2020 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Transportation & Logistics, Agriculture & Mining, Retail