Digital Marketing Specialist at Vivreau North America

Developed and executed multi-channel digital marketing campaigns across email, paid social (LinkedIn and Facebook) and website. Conducted keyword analysis and competitor backlink research using Semrush to improve organic discoverability and search performance by 25%. Built automated nurturing workflows with trigger-based logic such as welcome emails, cart abandonment and post-purchase surveys, improving conversion by 7%. Optimized marketing copy and content for email campaigns and landing pages via A/B testing, improving open rates by 23% and CTR by 39%. Implemented on-site pop-up forms (exit intent, lead magnets) on Shopify storefront to drive prospect acquisition. Established SOP for new client onboarding on Shopify, making account setup efficient and improving client experience.

Managed Account Based Marketing on ZoomInfo and LinkedIn Sales Navigator, overseeing strategy, audience creation, and performance tracking. Acted as a cross-functional liaison between marketing and sales, converting inbound MQLs to SQLs and ensuring seamless handoff. Increased Marketing Qualified Leads (MQLs) by 20% through improved segmentation leveraging intent data and buying signals. Planned and executed hub city events (Lunch & Learn) for sales representatives along with pre and post event communications. Reported to VP of Marketing on campaign effectiveness and KPI such as CPL, conversion rate, new activations, ROAS.

Managed the residential client onboarding process, ensuring smooth handoff of new clients to local sales representatives. Responded to social media and website inquiries, providing quotations, order details, and product specifications for residential clients and contractors. Generated and qualified inbound marketing leads by making discovery calls to drive pipeline growth.

Sears Canada Retail Sales Consultant – Furniture and Appliances at Sears Canada

Guided customers through product selection, addressing inquiries and delivering personalized demonstrations along with processing sales for furniture and major appliances department. Managed merchandising and signage in line with corporate standards to enhance store presentation. Promoted products and campaigns, including liquidation events, via in-store PA system to drive engagement.