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Hi, I’m Ashleigh, a Paris-based creator and social media strategist blending empathy-led insight with creative storytelling. I craft engaging content across TikTok, Instagram and Pinterest, plan and edit posts, and manage social accounts to build authentic connections with audiences and brands. I’m passionate about influencer relationships, brand visibility and responsible storytelling. With a background in social work and experience across media, marketing and digital platforms, I collaborate with teams to align content with brand goals, ethics and audience needs, while delivering measurable results.…Hi, I’m Ashleigh, a Paris-based creator and social media strategist blending empathy-led insight with creative storytelling. I craft engaging content across TikTok, Instagram and Pinterest, plan and edit posts, and manage social accounts to build authentic connections with audiences and brands. I’m passionate about influencer relationships, brand visibility and responsible storytelling. With a background in social work and experience across media, marketing and digital platforms, I collaborate with teams to align content with brand goals, ethics and audience needs, while delivering measurable results.

Ashleigh Lusetich-Graham

Content Creator, Social Media Manager, Influencer Marketing Manager, +4

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Hi, I’m Ashleigh, a Paris-based creator and social media strategist blending empathy-led insight with creative storytelling. I craft engaging content across TikTok, Instagram and Pinterest, plan and edit posts, and manage social accounts to build authentic connections with audiences and brands. I’m passionate about influencer relationships, brand visibility and responsible storytelling. With a background in social work and experience across media, marketing and digital platforms, I collaborate with teams to align content with brand goals, ethics and audience needs, while delivering measurable results.…Hi, I’m Ashleigh, a Paris-based creator and social media strategist blending empathy-led insight with creative storytelling. I craft engaging content across TikTok, Instagram and Pinterest, plan and edit posts, and manage social accounts to build authentic connections with audiences and brands. I’m passionate about influencer relationships, brand visibility and responsible storytelling. With a background in social work and experience across media, marketing and digital platforms, I collaborate with teams to align content with brand goals, ethics and audience needs, while delivering measurable results.

Available to hire

Hi, I’m Ashleigh, a Paris-based creator and social media strategist blending empathy-led insight with creative storytelling. I craft engaging content across TikTok, Instagram and Pinterest, plan and edit posts, and manage social accounts to build authentic connections with audiences and brands.

I’m passionate about influencer relationships, brand visibility and responsible storytelling. With a background in social work and experience across media, marketing and digital platforms, I collaborate with teams to align content with brand goals, ethics and audience needs, while delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Social Media Content Creator

January 1, 2022 - Present

Planning, filming, editing and updating content across several social media platforms. Creating social media posts and managing social accounts, including interacting with users and responding to comments and questions. Working with various brands and sharing ideas to aid with their content needs. Managing content calendar and monitoring social media metrics.

Social Worker at Department for Child Protection, South Australia

January 1, 2020 - December 31, 2022

Empathy-driven client insight and needs assessments. Strong written and verbal communication across diverse demographics. Active listening and community engagement. Conflict resolution and crisis/de-escalation management. Cultural competence and inclusive communication practices. Advocacy and storytelling for mission-driven messaging. Ethical decision-making and responsible practice.

Influencer Manager at Grail Talent

January 1, 2025 - December 31, 2026

Identify and build relationships within industry influencers. Increase brand visibility through influencer channels. Provide guidance for content creation and strategy. Build and manage a pipeline of inbound and outbound leads. Negotiate terms and compensation with influencers. Work closely with internal teams to align on talent availability and brand fit.