Ashley Collins

Lead integrated brand, marketing, and communications strategy for regional philanthropic institution serving southeast Michigan. Strategic advisor to executive leadership on brand positioning, audience development, and stakeholder engagement. Strategic Leadership & Audience Development: Develop and implement integrated communications and marketing strategy aligned with organizational mission and institutional goals • Partner with executive leadership on strategic planning initiatives and brand counsel • Leverage CRM and digital analytics (Google Analytics, social media insights) to identify audience trends and drive measurable stakeholder engagement growth • Create targeted audience segmentation strategies that deepen engagement with diverse stakeholder groups • Manage marketing budget, optimizing investments across digital and traditional platforms for measurable ROI Brand, Content & Digital Engagement: • Define and manage brand identity ensuring consistency across all communications channels • Lead strategic narrative development and thought leadership positioning for executive team • Direct comprehensive content strategy including video production, executive communications, and digital storytelling • Lead digital-first strategy encompassing website management, email marketing, social media, and multimedia content • Oversee advertising, design, publications, and promotional campaigns aligned with brand standards Cross-Functional Collaboration: • Orchestrate cross-functional initiatives spanning programs, development, and operations to deliver integrated campaigns • Partner with development team on donor cultivation, stewardship, and engagement strategies • Coordinate external creative partners, vendors, and consultants to deliver high-quality work on time and budget