Ashley Fernandes

• Lead SEO and GEO strategy on a contract basis, setting direction, priorities and roadmaps across client accounts. • Own technical SEO, content and AI search (Google AI Overviews, ChatGPT, Perplexity) programmes from audit through to delivery. • Advise leadership and clients on organic growth opportunities, tying search performance to leads and revenue. • Oversee and quality-check SEO delivery and building repeatable processes and reporting. • Partner with content and development teams to deliver integrated, full-funnel search plans.

• Delivered SEO and paid search across major NZ accounts including EECA, ACC, Paper Plus, Auckland Leisure and Rocket Mobile • Ran technical SEO audits and content, UI/UX and Google Merchant Center recommendations to lift organic and eCommerce visibility • Planned and optimised paid search campaigns end to end, managing budgets, pacing and performance • Built Looker Studio dashboards and monthly reports, turning GA4, Search Console and Google Ads data into client-ready insight • Developed SEO pitches and championed GEO, optimising content to surface in AI answers across Google AI Overviews, ChatGPT and Perplexity

• Led end-to-end SEO strategy and execution for flagship Google platforms across APAC, including Think with Google and Ads.google.com, working alongside Google stakeholders, content leads, and regional product teams. • Built a 12-month APAC SEO roadmap aligned to commercial KRAs, identifying high-impact growth opportunities through competitor benchmarking and content gap analysis across 6+ regional markets. • Designed taxonomy and content structuring frameworks that improved discoverability and topical authority across both organic and paid surfaces. • Partnered with content, product, and analytics teams to align SEO initiatives with broader business objectives, ensuring every workstream was measurable, prioritised, and delivery-ready.