Ashley Foo

Managed multiple DTC brands, contributed to over $500K in revenue. Developed high-converting product pages with persuasive copy, strategic layout, and visual assets. Executed A/B tests and CRO strategies, achieving up to 25% increase in conversions. Planned and launched email/SMS marketing flows via Klaviyo, generating up to $700 in revenue. Oversaw product sourcing from China, pricing strategy, and customer support initiatives. Led community engagement through events, loyalty programs, and social campaigns. Coordinated product photo shoots and sourced talent for video content creation. Improved customer experience by analysing session recordings and implementing UX/UI enhancements. Forecasted stock needs, conducted weekly stock counts, and coordinated logistics. Led website optimization and page redesigns using Figma, improving UX, CRO, and AOV. Designed and launched new e-commerce pages aligned with business and growth goals. Drove organic social growth; achieved 200K TikTok views in

Provided tailored skin care consultations and performed aesthetic treatments such as HydraFacials and peels. Guided clients through skincare regimens and post-treatment care.