I'm Ashley Franklin, a Shopify Developer with 10+ years of experience designing, building, and scaling Shopify storefronts for fast-growing ecommerce brands. I love solving tough problems, modernizing legacy code, and creating high-performing, elegant solutions that help teams move faster. I'm known for a self-taught, entrepreneurial mindset and thrive in collaborative, asynchronous environments where quality and curiosity drive the work.…

Ashley Franklin

I'm Ashley Franklin, a Shopify Developer with 10+ years of experience designing, building, and scaling Shopify storefronts for fast-growing ecommerce brands. I love solving tough problems, modernizing legacy code, and creating high-performing, elegant solutions that help teams move faster. I'm known for a self-taught, entrepreneurial mindset and thrive in collaborative, asynchronous environments where quality and curiosity drive the work.…

Available to hire

I’m Ashley Franklin, a Shopify Developer with 10+ years of experience designing, building, and scaling Shopify storefronts for fast-growing ecommerce brands.

I love solving tough problems, modernizing legacy code, and creating high-performing, elegant solutions that help teams move faster. I’m known for a self-taught, entrepreneurial mindset and thrive in collaborative, asynchronous environments where quality and curiosity drive the work.

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Skills

Experience Level

HTML5
Expert
JavaScript
Expert
Shopify
Expert
SQL
Expert
Web Design
Expert
jQuery
Expert
GraphQL
Expert
TypeScript
Expert

Language

English
Fluent

Work Experience

Freelance Web Developer at Self-Employed / Freelance
January 1, 2010 - November 6, 2025
Designed, implemented, and optimized custom Shopify themes for small and mid-size businesses. Provided technical consultation, app setup, and scalable storefront UX. Continuously learning and experimenting with new Shopify features and developer tools. Designed and published a custom Shopify app (“New Arrivals Manager”) to automate collection creation and product curation, reducing manual merch tasks for store owners.
Lead Web Developer at Good Commerce
August 1, 2025 - August 1, 2025
Built and maintained custom Shopify storefronts for mid-to-enterprise level clients. Migrated legacy themes to Shopify 2.0, increasing maintainability and site speed. Developed reusable Liquid components and responsive, accessible sections from Figma designs. Supported QA testing, performance improvements, and app integrations across multiple client stores. Collaborated with designers, marketers, and clients to align technical solutions with growth goals.
Theme Development & Support at Fluorescent Design Inc.
June 1, 2023 - June 1, 2023
Delivered theme development and technical support for premium Shopify themes. Diagnosed and resolved Liquid, JavaScript, and CSS issues across merchants’ storefronts. Partnered with product and QA teams to document, reproduce, and fix complex bugs.
Tier II App Support at Orbit (Pixel Union)
August 1, 2022 - August 1, 2022
Troubleshot advanced merchant and app issues across multiple Shopify apps. Authored custom Liquid/JS fixes and contributed to internal debugging documentation. Bridged communication between merchants, developers, and support teams to improve user experience.
Shopify Guru at Shopify
May 1, 2015 - May 1, 2015
Supported merchants across billing, troubleshooting, and platform optimization via email, live chat, and phone.
Support Team Lead & Support Ops at Out of the Sandbox
May 1, 2021 - May 1, 2021
Led global merchant support, contributed to theme bug fixes and feature builds. Maintained GitHub issue tracking and internal documentation for theme releases. Created internal tools (Chrome extensions, Zendesk and Slack integrations) to streamline support efficiency.

Education

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Qualifications

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Industry Experience

Software & Internet, Retail, Professional Services
    paper Stay Fresh: Collection App

    Independently developed, submitted, and published a custom Shopify app that automatically creates and maintains a “New Arrivals” collection based on product publish dates. Built with Shopify’s Admin API and app bridge, it streamlines merchandising and keeps storefronts fresh without manual updates.

    paper Build-a-Box Section Refactor

    Rewrote semi-static multi-step builder into modular, block-based Shopify 2.0 architecture — improving flexibility and developer handoff.