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I am a UX professional with over 8 years of experience in mobile apps, web applications, point-of-sale and fintech crypto systems. I am able to: ● Gather and evaluate user requirements to understand the needs, pain points and workflows of target users. ● Collaborate closely with product managers, developers and stakeholders to design and prototype user interfaces that are visually appealing, easy to use, and adhere to design guidelines and best practices for usability and accessibility. I am: ● Experienced in SCRUM and Agile practices with project management experience. 5X hackathon winner. Startup experience. ● Good team player, able to work effectively in cross-functional and multi-cultural remote teams. ● Advocate and early adopter of generative AI, with a keen interest in its recent developments. Selected UX Achievements: ● Managed the design of a web portal for crypto wallets and crypto/fiat transactions, enhancing efficiency and user control ● Successfully led the design development of an online customer self-onboarding process, simplifying and improving the efficiency of the previously complex and manual paper-based system ● Led the design of a Rule Engine to manage transactions, ensuring compliance and mitigating risk ● Managed the UX development of an Issuer Portal for token issuance, supporting the growth of token-based financial products ● Ideated AI chatbot to simplify insurance renewals, boosting user engagement in auto finance. ● Created POS mobile interfaces for F&B and retail, improving service flow and UX across devices.…I am a UX professional with over 8 years of experience in mobile apps, web applications, point-of-sale and fintech crypto systems. I am able to: ● Gather and evaluate user requirements to understand the needs, pain points and workflows of target users. ● Collaborate closely with product managers, developers and stakeholders to design and prototype user interfaces that are visually appealing, easy to use, and adhere to design guidelines and best practices for usability and accessibility. I am: ● Experienced in SCRUM and Agile practices with project management experience. 5X hackathon winner. Startup experience. ● Good team player, able to work effectively in cross-functional and multi-cultural remote teams. ● Advocate and early adopter of generative AI, with a keen interest in its recent developments. Selected UX Achievements: ● Managed the design of a web portal for crypto wallets and crypto/fiat transactions, enhancing efficiency and user control ● Successfully led the design development of an online customer self-onboarding process, simplifying and improving the efficiency of the previously complex and manual paper-based system ● Led the design of a Rule Engine to manage transactions, ensuring compliance and mitigating risk ● Managed the UX development of an Issuer Portal for token issuance, supporting the growth of token-based financial products ● Ideated AI chatbot to simplify insurance renewals, boosting user engagement in auto finance. ● Created POS mobile interfaces for F&B and retail, improving service flow and UX across devices.

Ashley Huang

UX Designer, UI Designer, Graphic Designer

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I am a UX professional with over 8 years of experience in mobile apps, web applications, point-of-sale and fintech crypto systems. I am able to: ● Gather and evaluate user requirements to understand the needs, pain points and workflows of target users. ● Collaborate closely with product managers, developers and stakeholders to design and prototype user interfaces that are visually appealing, easy to use, and adhere to design guidelines and best practices for usability and accessibility. I am: ● Experienced in SCRUM and Agile practices with project management experience. 5X hackathon winner. Startup experience. ● Good team player, able to work effectively in cross-functional and multi-cultural remote teams. ● Advocate and early adopter of generative AI, with a keen interest in its recent developments. Selected UX Achievements: ● Managed the design of a web portal for crypto wallets and crypto/fiat transactions, enhancing efficiency and user control ● Successfully led the design development of an online customer self-onboarding process, simplifying and improving the efficiency of the previously complex and manual paper-based system ● Led the design of a Rule Engine to manage transactions, ensuring compliance and mitigating risk ● Managed the UX development of an Issuer Portal for token issuance, supporting the growth of token-based financial products ● Ideated AI chatbot to simplify insurance renewals, boosting user engagement in auto finance. ● Created POS mobile interfaces for F&B and retail, improving service flow and UX across devices.…I am a UX professional with over 8 years of experience in mobile apps, web applications, point-of-sale and fintech crypto systems. I am able to: ● Gather and evaluate user requirements to understand the needs, pain points and workflows of target users. ● Collaborate closely with product managers, developers and stakeholders to design and prototype user interfaces that are visually appealing, easy to use, and adhere to design guidelines and best practices for usability and accessibility. I am: ● Experienced in SCRUM and Agile practices with project management experience. 5X hackathon winner. Startup experience. ● Good team player, able to work effectively in cross-functional and multi-cultural remote teams. ● Advocate and early adopter of generative AI, with a keen interest in its recent developments. Selected UX Achievements: ● Managed the design of a web portal for crypto wallets and crypto/fiat transactions, enhancing efficiency and user control ● Successfully led the design development of an online customer self-onboarding process, simplifying and improving the efficiency of the previously complex and manual paper-based system ● Led the design of a Rule Engine to manage transactions, ensuring compliance and mitigating risk ● Managed the UX development of an Issuer Portal for token issuance, supporting the growth of token-based financial products ● Ideated AI chatbot to simplify insurance renewals, boosting user engagement in auto finance. ● Created POS mobile interfaces for F&B and retail, improving service flow and UX across devices.

Available to hire

I am a UX professional with over 8 years of experience in mobile apps, web applications, point-of-sale and fintech crypto systems.

I am able to:

● Gather and evaluate user requirements to understand the needs, pain points and workflows of target users.

● Collaborate closely with product managers, developers and stakeholders to design and prototype user interfaces that are visually appealing, easy to use, and adhere to design guidelines and best practices for usability and accessibility.

I am:

● Experienced in SCRUM and Agile practices with project management experience. 5X hackathon winner. Startup experience.

● Good team player, able to work effectively in cross-functional and multi-cultural remote teams.

● Advocate and early adopter of generative AI, with a keen interest in its recent developments.

Selected UX Achievements:

● Managed the design of a web portal for crypto wallets and crypto/fiat transactions, enhancing efficiency and user control

● Successfully led the design development of an online customer self-onboarding process, simplifying and improving the efficiency of the previously complex and manual paper-based system

● Led the design of a Rule Engine to manage transactions, ensuring compliance and mitigating risk

● Managed the UX development of an Issuer Portal for token issuance, supporting the growth of token-based financial products

● Ideated AI chatbot to simplify insurance renewals, boosting user engagement in auto finance.

● Created POS mobile interfaces for F&B and retail, improving service flow and UX across devices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Project Manager (UX-Driven Digital Projects) at SimplyGo - e-Payment for Public Transport (Formerly Ez-Link, merged with TransitLink)

August 1, 2024 - June 6, 2024

Managed UX and business analyst work for e-MDR digitalization, transitioning from paper forms to digital processes. Oversaw the project management for technology refresh of the Card-based account management system (CMCC).

Project Manager (UX-Driven Digital Projects) at SimplyGo - e-Payment for Public Transport

August 1, 2024 - June 20, 2024

Managed UX and business analyst work for e-MDR digitalization transitioning paper forms to digital. Led project management for the technology refresh of the CMCC card-based account management system, driving efficiency and modernization.

Business Analyst (Product & UX Focus) at Appvantage - Automotive Financing

September 1, 2023 - February 29, 2024

Successfully integrated third-party insurance APIs with car dealer POS systems improving transaction efficiency. Led ideation of an AI chat product to enhance automotive finance and insurance renewals. Collaborated with stakeholders, engineers, and UX designers to refine API and frontend specifications. Prepared wireframes and workflow charts for stakeholders.

Business Analyst (Product & UX Focus) at Appvantage - Automotive Financing

September 1, 2023 - February 28, 2024

Collaborated with stakeholders, engineers, and UX designers to refine API and frontend requirements. Successfully integrated third-party insurance API with car dealer POS systems to streamline operations and transaction efficiency. Orchestrated ideation of an AI chat product to enhance automotive finance insurance renewal processes and customer experience. Created wireframes and workflow charts for stakeholder clarity.

UX Designer at Propine - Crypto/Digital Assets Custodian

October 1, 2018 - January 31, 2023

Managed design for a web portal handling crypto wallets and crypto/fiat transactions enhancing efficiency and user control. Led design development of an online customer self-onboarding process simplifying a manual paper-based system. Led design of a Rule Engine to ensure compliance and risk mitigation. Managed UX development of an Issuer Portal to support token issuance growth. Collaborated with sales and engineering teams to develop and launch product features, and ensured UI designs aligned with branding.

UX Designer at Propine - Crypto/Digital Assets Custodian

October 1, 2018 - January 31, 2023

Managed the design of a web portal for crypto wallets and crypto/fiat transactions to enhance efficiency and user control. Led design development of an online customer self-onboarding process, simplifying formerly complex manual systems. Led the design of a Rule Engine to manage transactions for compliance and risk mitigation. Managed UX development of an Issuer Portal for token issuance, supporting token-based financial products. Collaborated with sales and engineering teams to develop and launch user features, gathering detailed requirements and designing UI aligned with branding.

Front-End Developer (UX-Integrated Role) at Tinkerbox & EPOS – POS & Logistics Systems

January 1, 2016 - December 31, 2018

Revamped point-of-sale systems significantly improving system performance and user experience. Led front-end development for chatbot communications, shipping logistics apps, and stock inventory cloud systems enhancing operational efficiency. Responsibilities included developing and maintaining user interfaces, ensuring UI/UX feasibility, and implementing responsive designs across devices.

Front-End Developer (UX-Integrated Role) at Tinkerbox & EPOS – POS & Logistics Systems

January 1, 2016 - December 31, 2018

Revamped point-of-sale systems to significantly enhance system performance and user experience. Led front-end development for chatbot communications, shipping logistics applications, and stock inventory cloud systems, improving operational efficiency. Developed and maintained user interfaces for web applications, ensured technical feasibility of UI/UX designs, and implemented responsive designs for multi-device compatibility.

UX/UI Designer at MakeAffinity (Internet Of Things) / Wildby (Mobile App) / Ascendan (IT Consultancy)

January 1, 2010 - December 31, 2016

Led UX/UI design of mobile point-of-sale, kitchen display, and eMenu tablet applications. Led product launch of Wildby, a children’s encyclopedia mobile app. Balanced user needs, business goals, and technical constraints to deliver impactful design decisions. Conducted user research, created wireframes, prototypes, and managed all design stages from concept through to developer hand-off.

UX/UI Designer at MakeAffinity (Internet Of Things) / Wildby (Mobile App) / Ascendan (IT Consultancy)

January 1, 2010 - December 31, 2016

Led UX/UI design of mobile point-of-sale, kitchen display, and eMenu tablet applications. Led product launch of Wildby, a children’s encyclopedia mobile app. Balanced user needs, business goals, and technical constraints to drive impactful design decisions. Conducted user research via interviews, surveys, and usability testing to understand user needs. Created wireframes and prototypes to visualize and refine design concepts. Executed all UX/UI design stages from concept to hand-off to developers.