Ashley Worobec

Creative Director & Freelance Designer at Change/Magic

Brand strategy, logo and identity design, print and layout design, packaging design, website design and development. Provide strategy, sourcing, and design for small businesses and brands seeking to be more sustainable through their products and packaging. Designed sustainable merchandise, packaging, and printed promotions for Fortune 500 brands, with consulting on materials, vendor attributes, and production methods. Designed fully custom merchandise collections, packaging, and presentations for Fortune 500 brands.

Senior Graphic Designer at Catalyst Marketing

Concepted and designed merchandise, packaging, and marketing materials that embodied the spirit of brands, products, and events. Worked with project coordinators to design solutions that fit within the client budget and manufacturing capabilities.

Creative Director & Brand Manager at Vessel Drinkware

Designed complete visual identity including logo, print materials and website, designed and directed four 8–32 page wholesale catalogs per year, each containing up to 180 different SKUs, directed product designs and collections for wholesale customers, and designed tradeshow booths. Personnel responsibilities included hiring, managing, and art directing designers and illustrators, and providing compensation recommendations and support to management.

Consultant at CAMBIO Consulting, The Woodlands Community Co-Design

Strategy and design of an in-person workshop series to guide an organizational redesign and conduct qualitative research. Services include in-person workshop design and management, presentation design, workshop facilitation, research plan, synthesis and analysis, and summary report with recommendations.

Strategy & Design Consultant at King County Solid Waste w/Prime: Cascadia Consulting, NextCycle Washington

Strategy and design of a virtual participatory workshop series to guide equitable development of a circular economy innovation and grant platform. Services include virtual workshop design and management, presentation design, workshop facilitation, synthesis and analysis, summary report design, and implementation recommendations.

Workshop Design & Facilitation Support at Front and Centered & People’s Economy Lab, Just Transition Summit

Design and support of virtual workshop bringing community organizations together to create strategies and tactics for an equitable transition in Seattle and King County. Services included virtual workshop activity design, workshop tech support and facilitation, data analysis, summary report, and implementation recommendations.

Workshop Designer & Organizer at Gates Foundation, Frontier Set Convening

Design and organization of a virtual workshop for 200+ participants introducing backcasting as a framework to generate equitable student outcomes in higher education. Services included speculative futuring, scenario building, workshop tech support and facilitation, and design of workshop materials including presentation deck, virtual whiteboard templates, set of printable worksheets, and a clear report summarizing the presentation and breakout activity results.

Graphic Designer / Creative Director at Change/Magic

Brand strategy, logo and identity design, print and layout design, packaging design, website design and development. Provides strategy, sourcing, and design for small businesses and brands seeking to be more sustainable through their products and packaging. Designed sustainable merchandise, packaging, and printed promotions for Fortune 500 brands, with consulting on materials, vendor attributes, and production methods. Created fully custom merchandise collections, packaging, and presentations for Fortune 500 brands.

Senior Graphic Designer at Catalyst Marketing

Concepted and designed merchandise, packaging, and marketing materials that embodied the spirit of brands, products, and events. Collaborated with project coordinators to design solutions within client budgets and manufacturing capabilities.

Creative Director & Brand Manager at Vessel Drinkware

Designed complete visual identity including logo, print materials and website. Directed four wholesale catalogs per year (8–32 pages each with up to 180 SKUs). Directed product designs and collections for wholesale customers and designed tradeshow booths. Managed hiring, supervision of designers/illustrators, and pay recommendations.

Workshop Designer & Design Consultant at CAMBIO Consulting, The Woodlands Community Co-Design

Strategy and design of an in-person workshop series to guide an organizational redesign and conduct qualitative research. Services included in-person workshop design and management, presentation design, workshop facilitation, research plan, synthesis and analysis, and a summary report with recommendations.

Strategy & Design Consultant at King County Solid Waste w/Prime: Cascadia Consulting, NextCycle Washington

Strategy and design of a virtual participatory workshop series to guide equitable development of a circular economy innovation and grant platform. Services included virtual workshop design and management, presentation design, workshop facilitation, synthesis and analysis, summary report design, and implementation recommendations.

Workshop Designer & Facilitator at Front and Centered & People’s Economy Lab, Just Transition Summit

Design and support of virtual workshop bringing community organizations together to create strategies and tactics for an equitable transition in Seattle and King County. Services included virtual workshop activity design, workshop tech support and facilitation, data analysis, summary report, and implementation recommendations.

Workshop Designer & Facilitator at Gates Foundation, Frontier Set Convening

Design and organization of a virtual workshop for 200+ participants introducing backcasting as a framework to generate equitable student outcomes in higher education. Services included speculative futuring, scenario building, workshop tech support and facilitation, and design of workshop materials including presentation deck, virtual whiteboard templates, set of printable worksheets, and a clear report summarizing results.

Operations Director & Organizer at Common Cause Collective

Assist in strategic planning, event organization, workshop design and facilitation, and visual design.

Organizer at Circular Pacific Northwest

Assist in community of practice engagement strategies, and organize and maintain circular economy case studies and data. Designed and facilitated a workshop for Circular Cities Day 2019 that challenged around 40 participants to think differently about everyday items, and how we might eliminate waste throughout their life cycles.