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Hi, I'm Ashwanie Rampersaud, a passionate Digital Marketing Specialist with experience in driving significant growth through effective digital advertising strategies. I've successfully managed digital ad campaigns across multiple platforms like Google, Meta, and LinkedIn, leveraging SEO, SEM, and A/B testing to optimize performance and maximize ROI. I thrive on collaboration and love helping franchise owners and clients meet their digital marketing goals. With a background in social media management and web design, I bring a well-rounded approach to digital marketing, ensuring cross-channel consistency and engaging content. I'm always eager to learn and adapt in this fast-paced industry, providing actionable insights from data analytics to improve campaigns and deliver results.…Hi, I'm Ashwanie Rampersaud, a passionate Digital Marketing Specialist with experience in driving significant growth through effective digital advertising strategies. I've successfully managed digital ad campaigns across multiple platforms like Google, Meta, and LinkedIn, leveraging SEO, SEM, and A/B testing to optimize performance and maximize ROI. I thrive on collaboration and love helping franchise owners and clients meet their digital marketing goals. With a background in social media management and web design, I bring a well-rounded approach to digital marketing, ensuring cross-channel consistency and engaging content. I'm always eager to learn and adapt in this fast-paced industry, providing actionable insights from data analytics to improve campaigns and deliver results.

Ashwanie Rampersaud

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Hi, I'm Ashwanie Rampersaud, a passionate Digital Marketing Specialist with experience in driving significant growth through effective digital advertising strategies. I've successfully managed digital ad campaigns across multiple platforms like Google, Meta, and LinkedIn, leveraging SEO, SEM, and A/B testing to optimize performance and maximize ROI. I thrive on collaboration and love helping franchise owners and clients meet their digital marketing goals. With a background in social media management and web design, I bring a well-rounded approach to digital marketing, ensuring cross-channel consistency and engaging content. I'm always eager to learn and adapt in this fast-paced industry, providing actionable insights from data analytics to improve campaigns and deliver results.…Hi, I'm Ashwanie Rampersaud, a passionate Digital Marketing Specialist with experience in driving significant growth through effective digital advertising strategies. I've successfully managed digital ad campaigns across multiple platforms like Google, Meta, and LinkedIn, leveraging SEO, SEM, and A/B testing to optimize performance and maximize ROI. I thrive on collaboration and love helping franchise owners and clients meet their digital marketing goals. With a background in social media management and web design, I bring a well-rounded approach to digital marketing, ensuring cross-channel consistency and engaging content. I'm always eager to learn and adapt in this fast-paced industry, providing actionable insights from data analytics to improve campaigns and deliver results.

Available to hire

Hi, I’m Ashwanie Rampersaud, a passionate Digital Marketing Specialist with experience in driving significant growth through effective digital advertising strategies. I’ve successfully managed digital ad campaigns across multiple platforms like Google, Meta, and LinkedIn, leveraging SEO, SEM, and A/B testing to optimize performance and maximize ROI. I thrive on collaboration and love helping franchise owners and clients meet their digital marketing goals.

With a background in social media management and web design, I bring a well-rounded approach to digital marketing, ensuring cross-channel consistency and engaging content. I’m always eager to learn and adapt in this fast-paced industry, providing actionable insights from data analytics to improve campaigns and deliver results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Specialist at Our Town America

August 31, 2024 - July 25, 2025

Spearheaded digital advertising initiatives leading to an 88% increase in digital ad sales within the first year. Designed and managed a comprehensive digital ads program aligned with direct mail marketing campaigns, including SEO and SEM strategies. Led paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads, utilizing A/B testing to optimize creatives, targeting, and bidding for maximum ROAS. Collaborated with franchise owners to support local sales growth and analyzed campaign data to refine strategies and improve marketing efforts.

Paid Media Consultant at Freelance

July 1, 2024 - Present

Planned and executed multi-channel campaigns across Google, Meta, and Pinterest Ads integrating SEO best practices and marketing automation to drive qualified traffic and increase conversions. Analyzed campaign performance using Google Analytics and CRM data to deliver actionable insights, improve ROI, optimize targeting, and support business growth.

Account Manager at Crumbs Marketing

June 30, 2021 - July 25, 2025

Collected and analyzed ad performance data on Facebook and Instagram, identifying trends to maximize ROI. Tailored marketing funnels through A/B testing for ad copy, bid strategies, keywords, audiences, and creatives. Managed day-to-day client communications ensuring their marketing goals were met with tailored strategies. Led client meetings and presented data-driven insights for campaign optimization and strong client relationships.

Junior Web Designer at Lamiglo LLC

June 30, 2020 - July 25, 2025

Assisted project managers with planning and executing projects, maintaining adherence to timelines and budgets. Researched customer journeys and applied responsive design principles to enhance user experience, reducing bounce rates and improving conversions.

Social Media Manager at Posh Pari Couture

June 30, 2020 - July 25, 2025

Led social media campaign planning and implementation across multiple platforms to boost brand visibility and engagement. Developed and maintained a highly engaged organic community using trending topics and consistent content. Coordinated the editorial calendar for timely and relevant social channel content.